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MeetMe, Inc.
MeetMe logo
Type Public
Founded April 2005
(10 years ago)
Headquarters New Hope, PA, USA

Geoff Cook
David Cook

Catherine Cook
Revenue US$20 million[1]
Slogan(s) where new friends meet.
Written in PHP
Alexa rank negative increase 2,760 (July 2014)[2]
Type of site Social network service
Advertising Banner ads, custom ads
Registration Required
Available in English, Portuguese, Spanish, French, Italian, German, Chinese, Russian, Japanese, Korean, Dutch, Turkish
Current status Active

MeetMe (formerly MyYearbook) is a social networking service founded in 2005. In June 2012, myYearbook was renamed MeetMe.


The myYearbook logo, which was used from 2005 to 2012.

MeetMe was initially created as myYearbook by two high school students, Dave and Catherine Cook, and Dave's older brother Geoff, and Hailey Hookah during Spring Break of 2005. Catherine persuaded Geoff, who founded and from a dorm in 1997, to invest in their project. At the launch of the site, Dave was a junior and Catherine was a sophomore; the project was initially activated at Montgomery High School, in suburban New Jersey where they attended. The site was created entirely by developers in India.[3]

In 2008, myYearbook partnered with casual game developer Arkadium to bring Flash based games to the site. The games incorporate Lunch Money, the myYearbook virtual currency. Lunch Money earned playing games are used elsewhere on the site.

In April 2009, the site added the Meebo instant messaging client to the site in order to provide real time chat. In November 2009, myYearbook launched Chatter, a real-time stream that incorporates media sharing and gaming to help bring members together. Games you can play inside the stream include Ask Me, Rate Me and 2 Truths and a Lie. These games incorporate mechanics that help myYearbook members meet each other. By April 2010 the site reported the Chatter feature surpassed 1 million posts per day.[4]

In January 2010, myYearbook rolled out a new site design aimed to appeal to an older demographic. Of note is the "winning" site design was chosen through crowdsourcing its members.[5] In May 2010, myYearbook launched an iPhone/iPod Touch and Android application designed to bring the Chatter real time feed to mobile devices.[6]

In July 2011, myYearbook announced it had agreed to be acquired by Latino social networking site Quepasa for $100 Million In Cash And Stock.[7] The purchase was finalized on November 11, 2011.[8] In December 2011, myYearbook launched an iPad app in an attempt to reach the tablet market.[9]

In June 2012, myYearbook was renamed MeetMe. This change is due to the fact that "Yearbook" means more about meeting friends from the past while "MeetMe" will give the meaning of users making new friends, which is what the website is intended for.[10] The rebranding of the site proved to be successful.[11]

In October 2013, MeetMe launched Charm, a mobile dating app.[12][13]

In February 2014, San Francisco City Attorney Dennis Herrera filed a lawsuit against MeetMe, accusing the company of “violating California's Unfair Competition Law by relying on legally invalid consent from minors between the ages of 13 and 17 to collect and improperly distribute their real-time geolocation and personal user information.”[14] Herrara stated that "MeetMe has become a tool of choice for sexual predators to target underage victims, and the company's irresponsible privacy policies and practices are to blame for it."[15] The lawsuit lists instances of individuals arrested on sex charges against minors after connecting with the victim on MeetMe.[16][17] Company CEO Geoff Cook told the Los Angeles Times that MeetMe “does not discuss pending litigation," but speaking about safety practices generally, Cook said the company reviews “hundreds of thousands of photos posted to our services every day, and we compare the information provided by our users to a sex-offender registry.”[18] The lawsuit contends that dozens of minors have been "victimized by sex crimes" by predators who were able to locate the users through the app.[17] An estimated quarter of MeetMe's 40 million users are under 18 years old.[17]

Virtual economy[edit]

MeetMe includes a virtual economy through which members earn and spend "Lunch Money," the MeetMe virtual currency. Lunch Money enables members to "bid" on each other's photos, and own photos.

Revenue model[edit]

myYearbook derives its revenue from three sources: advertising, virtual-currency sales and monthly subscriptions.[19] Advertising makes up two-thirds of its revenue, with the other sources making up the rest. It has an established sales office based in New York City and Los Angeles.

In February 2010, myYearbook reported the company ended 2009 with a $20 million run rate.[1] In December 2010, myYearbook partnered with Viximo service to provide better gaming opportunities for users.[20]


In 2006, myYearbook raised $4.1 million from US Venture Partners and First Round Capital. In 2008, myYearbook raised $13 million in a Series B round.[21]

See also[edit]


  1. ^ a b "myYearbook Revenue at $20 Million Annually and Growing". Mashable. 
  2. ^ " Site Info". Alexa Internet. Retrieved 2014-07-01. 
  3. ^ Stefanie Olsen (2007-08-16). "The secrets of a teen's Internet success". cnet. 
  4. ^ "myYearbook's Chatter Reaches 1 Million Posts Per Day". 2010-04-12. Retrieved 2010-09-22. 
  5. ^ "MyYearbook Rolls Out Its Crowdsourced Redesign". TechCrunch. 
  6. ^ "myYearbook: Dating & Fun for Friends and Singles of Any Sex. Start Flirting Now for iPhone, iPod touch, and iPad on the iTunes App Store". 2010-09-07. Retrieved 2010-09-22. 
  7. ^ "MyYearbook bought by Latino social network Quepasa.". TechCrunch. 
  8. ^ "Technology and Science News - ABC News". Retrieved 2013-10-07. 
  9. ^ "myYearbook Launches iPad App". December 19, 2011. 
  10. ^ "My Yearbook soon to be MeetMe". May 16, 2012. 
  11. ^ Catherine Cook (2012-07-01). "How to Rebrand A Social Network And Live To Tell About It". TechCrunch. Retrieved 2013-10-07. 
  12. ^ Jordan Crook (2013-10-15). "MeetMe Launches Standalone Dating App Charm, Where Tinder Meets Vine". TechCrunch. Retrieved 2013-11-13. 
  13. ^ "An Interview With Geoff Cook The CEO Of MeetMe, About Charm". OnlinePersonalsWatch. 2013-10-22. Retrieved 2013-11-13. 
  14. ^ "San Francisco City Attorney Dennis Herrera sues social networking site MeetMe". ABC7 San Francisco. 
  15. ^ "San Francisco sues MeetMe app, saying it enables stalkers to track teens". 
  16. ^ " enables sexual predators and child stalkers, San Francisco's City Attorney's lawsuit contends". PR Newswire. 
  17. ^ a b c San Francisco claims website puts minors at risk
  18. ^ "S.F. city attorney sues, saying site puts minors at risk". Los Angeles Times. 
  19. ^ "myYearbook Forgoes Freemium, Reports Virtual Goods Success". Socialtimes. 18 August 2009. Retrieved 10 May 2010. 
  20. ^ December 16, 2010 7:00 AM (2010-12-16). "Viximo's game service reaches 100M users on dozens of small social networks". VentureBeat. Retrieved 2013-10-07. 
  21. ^ "Teen Social Network myYearbook Gets $13 Million". TechCrunch. 

External links[edit]