My Buddy (doll)

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The My Buddy doll line was a toy brand made by Hasbro in 1985 with the intention of making a doll to appeal to little boys and teach them about caring for their friends.[1] This idea was both innovative and controversial for its time, as toy dolls were traditionally associated with younger girls.[2] Hasbro also introduced a companion Kid Sister marketed toward girls. Hasbro discontinued the line before the start of the 1990s and Playskool took over production, making changes to the likeness and clothing.

My Buddy is one of several dolls said to be the inspiration for Chucky, the evil doll from Child's Play.[3][4]

Hasbro[edit]

During its initial run, My Buddy had the following characteristics:

  • Red baseball cap
  • Brown hair
  • Red/Yellow/blue/white striped long sleeve shirt
  • Red overalls with "My Buddy" logo on chest
  • blue shoes with white stripe
  • The whole doll (besides head) was stuffed fabric.
  • Face had blue or brown eyes, freckles, "button" nose, and smile

Two versions of the dolls existed: the brown-haired version described above, and a blond version:

  • Blue baseball cap
  • Blond hair
  • Red/Yellow/blue/white striped long sleeve shirt
  • Blue overalls with "My Buddy" logo on chest
  • Red shoes with white stripe
  • The whole doll (besides head) was stuffed fabric.
  • Face had blue or brown eyes, freckles, "button" nose, and smile

An African American version, outfitted the same as the brown-haired Caucasian doll, was available.

Playskool[edit]

The dolls released by Playskool in the 1990s were made with unremovable clothing sewn directly onto the doll's body. The new Kid Sister was also released with clothes sewn onto the body, despite complaints, making it virtually impossible to dress it in different outfits. This was done to reduce the extra cost of having to produce clothes separately, so it was all kept on one assembly line.

Advertising[edit]

The "official" song used in marketing the doll in advertisements was:

"My Buddy, My Buddy, Wherever I go, he goes. My Buddy, My Buddy, I'll teach him everything that I know.

My Buddy and me, Like to climb up a tree. My buddy and me, We're the best friends that could be.

My Buddy, My Buddy, My Buddy and Me!"[5]

In popular culture[edit]

  • The doll was parodied in Clarence as Clarence's Lil Buddy doll, in an episode of the same name.
  • In season 2, episode 11, episode "Meat the Parrots" of the show Happy Endings, Penny complains that she never had a kid sister; the closest she got was a My Buddy doll. When asked why she never got a Kid Sister doll, she said she did, but they weren't that close.

References[edit]

  1. ^ Hollie, Pamela. "SEEKING SAFE TOYS THAT SELL". Retrieved 2018-06-01.
  2. ^ Healy, Michelle (15 November 1989). "Playing around with gender-specific toys". USA Today.
  3. ^ TheToyChannel (2010-10-09), My Buddy Doll Inspired Chucky from the Child's Play Movies? Toy Review by Mike Mozart, retrieved 2018-06-06
  4. ^ Media, Comcast Interactive (2013-06-21). "Director Tom Holland Reveals 'Child's Play' & 'Fright Night' Secrets - Movies". Movies. Retrieved 2018-06-06.
  5. ^ "My Buddy Doll Song" Archived 2010-10-04 at the Wayback Machine.. The Best Doll Information (website) Archived 2010-10-01 at the Wayback Machine.. Accessed October 2010.
  6. ^ Adult Swim (2011-12-20), My Stalker | Robot Chicken | Adult Swim, retrieved 2018-06-06