The song was written, sung, and recorded by Peter Shelley, using the glam rock name Alvin Stardust. Although he had already appeared as the original Alvin Stardust on the Lift Off television programme, Shelley was surprised when the record went straight into the chart the following week. As he had no desire to become his own stage name creation, he and Levy both agreed that if this act were to become more than just a one-hit wonder, then a "face" was required to be, and perform as, Alvin Stardust. The ideal person appeared, Shane Fenton. The new "Stardust" then appeared on BBC Television's Top of the Pops just as the record had entered the UK Top 30, before finally reaching number 2. Shelley then followed up with a string of hits for Stardust, including "Jealous Mind", which went to number 1 in the UK in March 1974.