My First Sony was a series of smaller-scale electronics made by Sony in the mid-late 1980s intended for use by children. They were made of brightly colored plastic, usually red, and large colorful buttons with simplified controls. My First Sony products included a Walkman, amplified microphone with tape deck, recording tape deck, Boom box, alarm clock, electronic sketch pad, and headset walkie talkies. New York-based voiceover artist Chuck McKibben was the network TV spokesman, accompanied by children singing a jingle that went "I like pizza pie, I like macaroni, but what I love is My First Sony!"
In the Spanish translation, the jingle said: "Me gusta cantar, andar en un pony, pero prefiero "Mi primer Sony" (I like to sing, to ride a pony, but I prefer My First Sony"