My Little Pony: Friendship Is Magic
|My Little Pony:|
Friendship Is Magic
Series' logo for the final three seasons
|Created by||Lauren Faust|
|Based on||My Little Pony|
by Bonnie Zacherle
|Theme music composer||Daniel Ingram|
|Opening theme||"Friendship Is Magic"|
|Ending theme||"Friendship Is Magic" (instrumental)|
|Country of origin|
|No. of seasons||9|
|No. of episodes||222 (list of episodes)|
|Running time||22 minutes|
|Original network||Discovery Family|
|Original release||October 10, 2010 –|
October 12, 2019
My Little Pony: Friendship Is Magic is a Canadian-American animated fantasy television series based on Hasbro's My Little Pony line of toys and animated works and is often referred to by collectors as the fourth generation (also referred to as “G4”) of the franchise. The series premiered on October 10, 2010, on The Hub (which was renamed as Discovery Family in late 2014), and ended on October 12, 2019. Hasbro selected animator Lauren Faust as the creative director and executive producer for the show. Faust sought to challenge the established nature of the existing My Little Pony line, creating more in-depth characters and adventurous settings; she left the series during season 2, to be replaced by Meghan McCarthy as showrunner for the remainder of the series.
The show follows a studious anthropomorphic unicorn (later an alicorn) pony named Twilight Sparkle as her mentor, Princess Celestia, guides her to learn about friendship in the town of Ponyville. Twilight and her dragon assistant Spike become close friends with five other ponies: Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. Each of the ponies represent a different facet of friendship, and Twilight discovers herself to be a key part of the magical artifacts known as the "Elements of Harmony". The ponies travel on adventures and help others around Equestria while working out problems that arise in their own friendships.
The series has become a major commercial success, becoming the highest rated original production in Hub Network's broadcast history and leading to new merchandising opportunities for Hasbro, including books, clothing, collectible trading cards, and comics. Despite the target demographic of young girls, Friendship Is Magic has also gained a large following of older viewers, mainly young and middle-aged men, who call themselves "bronies". Portions of the show have become part of the remix culture, and have also formed the basis for a variety of internet memes.
A feature-length film adaptation directly based on the TV series, titled My Little Pony: The Movie, was theatrically released on October 6, 2017 in the United States. A spin-off franchise, My Little Pony: Equestria Girls, was launched in 2013. The first two films, Equestria Girls and Rainbow Rocks, were shown in limited theatrical screenings prior to television broadcast and home media release.
A spin-off reboot series, titled My Little Pony: Pony Life, is scheduled to premiere on YouTube in the United States in late 2020.
Hasbro, Inc. has produced several incarnations and lines of toys and entertainment related to the My Little Pony franchise, often labeled by collectors as "generations". The animated series My Little Pony Tales which premiered in 1992 was the toy line's most recent television series before Friendship Is Magic, featuring the pony designs of the first toy line. It was followed by various direct-to-video releases, which featured later designs up to the third incarnation of the franchise. Just as Michael Bay's film had helped to boost the new Transformers toy line, Hasbro wanted to retool the My Little Pony franchise and update it to better suit the current demographic and taste of young girls. According to Margaret Loesch, CEO of Hub Network, revisiting properties that had worked in the past was an important programming decision, influenced to an extent by the opinions of the network's programming executives, a number of whom were once fans of such shows. Senior Vice President Linda Steiner also stated that they "intended to have the show appeal to a larger demographic", with the concept of "co-viewing" of parents with their children being a central theme of the Hub Network's programming. Central themes that Hasbro sought for the show included friendships and working together, factors they determined from market research in how girls played with their toys.
Animator and writer Lauren Faust approached Hasbro, seeking to develop her girls' toys property "Galaxy Girls" into an animated series. Faust, who had previously worked on Cartoon Network's The Powerpuff Girls and Foster's Home for Imaginary Friends, had been pitching original animation aimed at girls for years, but had always been rejected by studios and networks because cartoons for girls were considered unsuccessful. When she pitched to Lisa Licht of Hasbro Studios, Licht showed Faust one of their recent My Little Pony animated works, Princess Promenade, "completely on the fly". Licht considered that Faust's style was well suited to that line, and asked her to consider "some ideas where to take a new version of the franchise".
Faust was initially hired by Hasbro to create a pitch bible for the show, allowing her to get additional help with conceptualization. Faust said she was "extremely skeptical" about taking the job at first because she had always found shows based on girls' toys to be boring and unrelatable. My Little Pony was one of her favorite childhood toys, but she was disappointed that her imagination at the time was nothing like the animated shows, in which the characters, according to Faust, "just had endless tea parties, giggled over nothing and defeated villains by either sharing with them or crying". With the chance to work on My Little Pony, she hoped to prove that "cartoons for girls don't have to be a puddle of smooshy, cutesy-wootsy, goody-two-shoeness". To do this, she incorporated into the design of the characters and the show many elements that contradicted idealized stereotypes of girls, such as diverse personalities, the message that friends can be different and can get into arguments but still be friends, and the idea that girls should not be limited by what others say they can or cannot do. Elements of the characters' personalities and the show's settings were based on her own childhood imagination of the ponies' adventures, in part inspired by the animated shows that her brothers would watch while growing up, such as Transformers and G.I. Joe; she considered that she was making Friendship Is Magic "for me as an eight-year-old". Faust still aimed for the characters to be "relatable" characters, using stereotypical "icons of girliness" (such as the waif or the bookworm) in order to broaden the appeal of the characters for the young female audience.
Faust stated that as she provided Hasbro with more of her ideas for the show, she was inspired by their positive response to the non-traditional elements. Faust had initially pitched the show to include "adventure stories" in a similar proportion to "relationship stories", but recognizing the younger target audience, as well as the difficulty of basing complex plots on the adventure elements, she trimmed back this content, focusing more on exchanges between the characters. The show still incorporates episodic creatures intended to be frightening to children, such as dragons and hydras, but it places more emphasis on the friendships among the characters, displayed with a comedic tone. By the time the show was approved, Faust had developed three full scripts for the series.
Faust began to work out concept sketches, several of which appeared on her DeviantArt page, including ponies from the original series (Twilight, Applejack, Firefly, Surprise, Posey and Sparkler), which later provided the core for the main cast of the show. Hasbro approved the show with Faust as Executive Producer and asked her to complete the pitch bible. In order to do so, Faust brought in Martin Ansolabehere and Paul Rudish, who had worked on other animated shows with her. Faust credits Rudish for the inspiration of the pegasus ponies controlling the weather in Equestria, as well as the character of Nightmare Moon during this period. Faust also consulted Craig McCracken, her husband and also an animator and creator of The Powerpuff Girls and Foster's Home for Imaginary Friends. After seeing the initial version of the pitch bible, Hasbro requested more character designs from Faust's team; subsequently, Faust brought aboard Dave Dunnet and Lynne Naylor to further refine the background and character styles.
On completion of the pitch bible, Hasbro and Faust began looking at studios for the animation. Studio B Productions (renamed to DHX Media on September 8, 2010, after its parent company, along with DHX's other subsidiaries) had previously worked on Macromedia Flash-based animations and on shows that featured a large number of animals, and Faust felt they would be a good selection. Studio B requested that Jayson Thiessen be the director, a choice Faust agreed with. She, Thiessen, and James Wootton led the completion of a two-minute short to pitch the final product to Hasbro, resulting in the company's sanctioning the full production. Faust estimates that from being initially asked to develop the show until this point took roughly one year.
The show is developed at Hasbro Studios in Los Angeles, where most of the writing staff is located, and at DHX Media Vancouver in Vancouver, British Columbia, for the animation work and most of the voice acting.
Faust's initial writing staff at Hasbro Studios included several writers who had worked with her on her previous shows and were approved by Hasbro. These included Amy Keating Rogers, Cindy Morrow, Meghan McCarthy, Chris Savino, Charlotte Fullerton, M.A. Larson, and Dave Polsky. The writing process began with Faust and Renzetti coming up with broad plots for each show. The two then held a brainstorming session with each episode's writer, allowing the writer to script out scenes and dialogue. Faust and Renzetti then worked with the writer to finalize the scripts and assign some basic storyboard instructions. Hasbro was involved throughout this process and laid down some of the concepts to be incorporated into the show. Examples of Hasbro's influence include having Celestia be a princess rather than a queen, making one of the ponies focused on fashion, and portraying toy sets in relevant places within the story, such as Rarity's boutique. In some cases, Hasbro requested that the show include a setting, but allowed Faust and her team to create its visual style, and Hasbro then based the toy set on it; an example is the Ponyville schoolhouse. Faust also had to write to the E/I (educational and informational) standards that Hasbro required of the show, making the crafting of some of the situations she would have normally done on other animated shows more difficult; for example, Faust cited having one character call another an "egghead" as "treading a very delicate line", and having one character cheat in a competition as "worrisome to some". Each episode also generally includes a moral or life lesson, but these were chosen to "cross a broad spectrum of personal experiences", and not just to suit children. Because intellectual property issues had caused Hasbro to lose some of the rights on the original pony names, the show includes a mix of original characters from the toy line and new characters developed for the show.
Completed scripts were sent to Studio B for pre-production and animation using Macromedia Flash Professional 8. Thiessen's production team was also allowed to select key personnel subject to Hasbro's approval; one of those selected was art director Ridd Sorensen. The Studio B team storyboarded the provided scripts, incorporating any direction and sometimes managing to create scenes that the writers had believed impossible to show in animation. The animators then prepared the key character poses, layout, background art, and other main elements, and send these versions back to the production team in Los Angeles for review by Hasbro and suggestions from the writers. Thiessen credited much of the technical expertise in the show to Wooton, who created Flash programs to optimize the placement and posing of the pony characters and other elements, simplifying and economizing on the amount of work needed from the other animators. For example, the ponies' manes and tails are generally fixed shapes, animated by bending and stretching them in curves in three dimensions and giving them a sense of movement without the high cost of individual animated hairs. The storyboard artists and animators also need to fill in background characters for otherwise scripted scenes as to populate the world. According to writer Meghan McCarthy, many of the small nods to the fandom, pop culture references, or other easter eggs were added at this point by the studio. Once the pre-production work was approved and completed, the episode was then animated. Though Studio B performed the initial animation work, the final steps were passed to Top Draw Animation in the Philippines, an animation studio that Studio B had worked with in the later part of season one and beyond.
The voice casting and production is handled by Voicebox Productions, with Terry Klassen as the series' voice director. Faust, Thiessen, and others participated in selecting voice actors, and Hasbro gave final approval. The voice work is performed prior to the animation, with the animators in the room to help provide direction; according to Libman, this allows herself and the other actors to play the character without certain limitations. Libman noted that for recording her lines as the hyperactive Pinkie Pie, "I learned that I can go as over the top as I want and they [the animators] rarely pull me back."
The series' background music is composed by William Kevin Anderson, and Daniel Ingram composes the songs, which are only included if they make sense in the episode's script. The production team identifies specific parts of the episode where they want music cues, allowing Anderson to create appropriate music for each. Ingram works alongside Anderson's compositions to create vocal songs that mesh with the background music while filling out the show's fantasy setting. The composition of the music and songs far precedes the broadcast of the episode; for example, songs for the show's third season that began airing in November 2012 were composed in 2011. Ingram considered that songs from previous shows of My Little Pony were "a little bit dated" and decided to bring more interesting work to the Friendship Is Magic series. Such changes include making songs with more emotional depth than typical for children's animation, and tending to write songs that can be enjoyed musically outside of the context of the episode. Ingram's songs have become "bigger and more epic, more Broadway and more cinematic over time" with Hasbro blessing the effort to try "something groundbreaking for daytime television", according to Ingram. Lyrics and overall musical themes may be suggested by the writers; two examples include songs written by Amy Keating Rogers, who is a self-professed Stephen Sondheim fan. The song "The Art of the Dress" in the first-season episode "Suited for Success" is inspired by "Putting it Together" from the musical Sunday in the Park with George, while the season one finale's song, "At The Gala", is based on Sondheim's Into the Woods. A large musical number in the episode "The Super Speedy Cider Squeezy 6000" paid homage to the song "Ya Got Trouble" from Meredith Willson's musical, The Music Man.
Before the show was approved, Hasbro and Faust had planned for episodes to be 11 minutes long, to which Faust conformed in her first full-length script, "The Ticket Master", which was part of the pitch bible. However, Faust preferred more traditional 22-minute episodes, and Hasbro eventually agreed to this. The initial production stages were very tight, requiring a schedule twice as fast as Faust had previously experienced, and frequent remote communication between the Los Angeles writing offices and the animation studio in Vancouver. At times, the two teams held "writer's summits" to propose new ideas for characters and situations, at which the animation team provided suggestions on visuals, body language, and characterization. Faust estimates that the time to complete one episode was one year; at one point, the team was simultaneously working on various stages of all 26 episodes of the first season, and when the second season was approved, that number rose temporarily to 32. Episodes then aired about a month after completion. Thiessen explained that they had pushed to start work on the second season as soon as the first was completed, to prevent staff turnover.
After the airing of the first season's finale, Faust announced that she had left the show, and would be credited in the future as Consulting Producer. Her involvement in the second season consists mainly of story conception and scripts, and the involvement ceased after the second season. Despite leaving, she still has high hopes for the staff members, stating that "the gaps I have left are being filled by the same amazing artists, writers, and directors who brought you Season 1. I'm certain the show will be as entertaining as ever". In an interview with New York Magazine, Faust stated her reasons for leaving were a combination of a hectic production schedules and a lack of creative control she had with the series. According to her husband McCracken, Faust's departure was due to the fact that as a toy company-driven show, "there were things she wanted to do with that series that she just wasn't able to do", and that there is "still some frustration with" not being able to bring some of her ideas to screen.
Friendship Is Magic takes place in the land of Equestria, populated by varieties of ponies including variants of Pegasi and unicorns, along with other sentient and non-sentient creatures. The central character is Twilight Sparkle, a unicorn mare sent by her mentor Princess Celestia, ruler of Equestria, to the town of Ponyville to study the magic of friendship and report her findings. In the show's opening episode "Friendship Is Magic", Twilight resents this assignment, as she is more concerned about the foretold appearance of Nightmare Moon, the evil sister of Celestia. When Nightmare Moon appears in Celestia's place, vowing everlasting night and causing Celestia to disappear, Twilight sets off with five other ponies – Applejack, Fluttershy, Pinkie Pie, Rainbow Dash, and Rarity – to obtain the Elements of Harmony and defeat Nightmare Moon. Before Twilight can activate the Elements, Nightmare Moon appears and shatters them. In a flash of inspiration, Twilight realizes that each of her new friends represents one of the Elements of Harmony (Honesty, Kindness, Laughter, Loyalty, and Generosity), and that she herself represents the final piece, Magic. The magical power of the ponies' friendship reverts Nightmare Moon to a repentant Princess Luna. Celestia reappears, reunites with her sister Princess Luna, and decrees that Twilight shall stay in Ponyville to continue studying the magic of friendship, much to the happiness of Twilight and her new friends.
Later episodes follow Twilight and her friends dealing with various problems around Ponyville, such as interpersonal problems between friends and family, as well as more adventurous stories involving creatures like dragons and griffons, and having to save Equestria from villains. At the end of each episode, Twilight sends a report back to Celestia explaining what she learned about friendship from these adventures. This part of the formula was abandoned in "Lesson Zero", the second-season episode in which Twilight is convinced to be less rigid in her perceived duties; after this, all the main characters contribute reports, although the formality is disregarded when appropriate. In the fourth season, with the request for reports no longer applicable, the six resolve to keep a collective personal journal in which they record their thoughts about life for posterity.
Another focus of the show is the Cutie Mark Crusaders, a trio of much younger mares consisting of Apple Bloom, Sweetie Belle, and Scootaloo, who are obsessed with finding their "cutie marks", an iconic symbol that magically appears on a pony's flank once they have discovered their special talent in life. The show regularly features episodes centered on the Crusaders, who have yet to receive their cutie marks and are teased by other young ponies as "blank flanks". In response, they desperately hurry to try to discover their talents and receive their own cutie marks, often doing so in comical methods.
Although most of the episodes are designed to stand alone, the series features continuity and overall story arcs, with several key elements of the series changing; one such change is the evolution of Twilight herself, who spends the first three seasons learning about friendship and is subsequently granted wings by Celestia to become an alicorn and a princess in the season 3 finale "Magical Mystery Cure". In the season 4 finale "Twilight's Kingdom", she discovers that she is the Princess of Friendship and starts living in a magic castle after the destruction of her library home by the centaur Lord Tirek. Other crucial events impacting the series are the Cutie Mark Crusaders finally obtaining their cutie marks in the season 5 episode "Crusaders of the Lost Mark"; the same season's introduction of Starlight Glimmer, a unicorn who becomes Twilight's pupil in the season finale "The Cutie Re-Mark"; and Rainbow Dash fulfilling her lifelong dream of joining the elite Wonderbolts flight team in the season 6 episode "Newbie Dash".
Each season typically has a theme and overall story arc: a theme throughout the first season, for example, is ponies' preparation for the Grand Galloping Gala that occurs in the final episode of that season. In season 4, the Mane Six must find six keys to a mysterious box revealed after they relinquish the Elements of Harmony to their original source, the Tree of Harmony, to save Equestria; in the season finale, it is revealed that they had already obtained the keys, in the form of gifts they received during the season from people they helped. Season 8 centers around the Mane Six establishing the "School of Friendship" for ponies and other creatures of Equestria to learn about friendship, with six particular students referred to as the "Young Six" being focused on throughout the season. The last season (season 9) centers around Twilight preparing to be Equestria's next ruler after Celestia and Luna's retirement, and the return of the ancient villain Grogar, who has assembled a team of past foes to defeat Twilight and her friends and take over Equestria.
Cast and characters
The show revolves around the adventures and daily life of the unicorn pony Twilight Sparkle (voiced by Tara Strong), her baby dragon assistant Spike (Cathy Weseluck), and her friends in Ponyville, colloquially referred to as the "Mane Six":
- Rainbow Dash (Ashleigh Ball), a tomboyish pegasus pony who helps control the weather, and aspires to be a part of Equestria's famous flying team, the Wonderbolts;
- Rarity (Tabitha St. Germain), a glamorous unicorn pony with a flair for fashion design;
- Fluttershy (Andrea Libman), a shy and timid pegasus pony who is fond of nature and takes care of animals;
- Pinkie Pie (Libman), a hyperactive pony who loves throwing parties;
- Applejack (Ball), a hard-working pony who works on her family's apple farm.
Other characters include the Cutie Mark Crusaders, consisting of Applejack's younger sister Apple Bloom (Michelle Creber), Rarity's younger sister Sweetie Belle (Claire Corlett), and Scootaloo (Madeleine Peters). The two alicorns ruling over Equestria, Twilight's mentor Princess Celestia (Nicole Oliver), and the younger Princess Luna (St. Germain), also appear regularly; another alicorn, Princess Cadance (Britt McKillip), is introduced in the season two finale "A Canterlot Wedding" and oversees the northern Crystal Empire alongside her husband Shining Armor (Andrew Francis), a unicorn who is also Twilight's older brother. The season five premiere "The Cutie Map" introduces Starlight Glimmer (Kelly Sheridan), an antagonist who subsequently becomes Twilight's pupil in the season finale, "The Cutie Re-Mark".
Many friends, family members, and other residents of Ponyville appear frequently, including Applejack's older brother Big McIntosh (Peter New) and grandmother Granny Smith (St. Germain); the Crusaders' teacher Cheerilee (Oliver) and nemeses Diamond Tiara (Chantal Strand) and Silver Spoon (Shannon Chan-Kent); the town's mayor, Mayor Mare (Weseluck); and the muscular pegasus Bulk Biceps (Michael Dobson). Notable characters outside of Ponyville include the self-proclaimed "great and powerful" traveling magician Trixie (Kathleen Barr); the eccentric zebra Zecora (Brenda Crichlow), who lives in the nearby Everfree Forest and dabbles in herbal medicine; the Wonderbolts Spitfire (Kelly Metzger) and Soarin (Matt Hill); and Pinkie Pie's older sister Maud (Ingrid Nilson), who rarely expresses emotion and is obsessed with rocks. The Mane Six also face several antagonists; one of them, the chimera-like trickster Discord (John de Lancie), is introduced in the season two premiere "The Return of Harmony" and subsequently becomes a recurring character of the show.
The show also features an extensive cast of over 200 minor background characters. Several of these background ponies became fan favorites, leading to them having their roles expanded; the show's one-hundredth episode "Slice of Life" focuses almost entirely on some the most popular of them.
Many creatures and races exist besides the ponies, including griffons, dragons, and changelings. These creatures live far away from the ponies, and need to be taught the meaning of friendship.
In total, 228 episodes have been produced and broadcast.
|First aired||Last aired||Network|
|1||26||October 10, 2010||May 6, 2011||The Hub/Hub Network|
|2||26||September 17, 2011||April 21, 2012|
|3||13||November 10, 2012||February 16, 2013|
|4||26||November 23, 2013||May 10, 2014|
|5||26||April 4, 2015||November 28, 2015||Discovery Family|
|6||26||March 26, 2016||October 22, 2016|
|7||26||April 15, 2017||October 28, 2017|
|Film||October 6, 2017||N/A|
|8||26||March 24, 2018||October 13, 2018||Discovery Family|
|Holiday Special||October 27, 2018|
|9||26||April 6, 2019||October 12, 2019|
|Special||June 29, 2019|
My Little Pony: Friendship Is Magic was one of several animated shows used to premiere The Hub, a retooling of the Discovery Kids channel of Discovery Communications in United States markets. The block of programming is a joint development of Hasbro and Discovery, designed to compete with similar family-friendly programming blocks on other networks such as the Disney Channel and Nickelodeon. The first episode of Friendship Is Magic premiered on the first Hub broadcast, on October 10, 2010. In March 2011, the show was renewed for a second season to air in 2011–12. The season two premiere on September 17, 2011, had 339,000 viewers, and Hasbro reported that the second-season finale, "A Canterlot Wedding", produced the best ratings of the history of the network in its core and other demographics, with an estimated 1,032,400 viewers.
The series is targeted at girls 4–7 years old.
My Little Pony: Friendship Is Magic has been distributed to international markets, including Treehouse TV for the English-speaking audience in Canada, Boomerang in the United Kingdom until 2012 and on Tiny Pop and Pop, two British free-to-air children's television channels owned and operated by Sony Pictures Television, from September 2013, Okto in Singapore, Cartoon Network and later Boomerang with Eleven airing repeats in Australia and TV2 in New Zealand, ntv7 and Astro Ceria in Malaysia, e-Junior in the United Arab Emirates, Tooniverse in South Korea, and TV Tokyo (seasons 1–2) in Japan. Some of these international broadcasts, including language translations, were arranged with Turner Broadcasting System, which had broadcast Friendship Is Magic and other Hasbro shows on many of their European and Middle Eastern channels. The Japanese broadcast of the show has two audio tracks: the original English-language audio track (available via SAP) and a Japanese-language audio track. According to Hasbro Studio's CEO Stephen Davis, they have marketed the show to over 180 territories around the world.
In the United States, episodes of Friendship Is Magic are available for digital download through the iTunes Store. Along with several other Hasbro properties, the show's episodes were added to the Netflix video streaming service on April 1, 2012. A two-episode DVD, "Celebration at Canterlot", was offered to Target stores as an exclusive, packaged with certain toys from the franchise.
The first six seasons of the series have been released in complete DVD box sets. United Kingdom-based Clear Vision has the publishing rights for the first two seasons throughout Region 2, including most of Western Europe and the Middle East; however, the company abruptly entered administration in December 2013, and has managed to only release three My Little Pony DVD volume sets as of April 2014 by August 2014. Another Region 2 distributor known as Primal Screen had since taken over the license from Clear Vision. Madman Entertainment has the license for publishing the series via DVDs and digital downloads in Region 4  but since Season 4, Beyond Home Entertainment took over the license.
|Title||Region 1 Release Date||Episodes||Additional Features|
|The Friendship Express||February 28, 2012||
|Royal Pony Wedding||August 7, 2012||
|Adventures in the Crystal Empire||December 4, 2012||
|Season 1 DVD set||December 4, 2012||All Season 1 episodes||
|Pinkie Pie Party||January 29, 2013||
|Princess Twilight Sparkle||April 30, 2013||
|Season 2 DVD set||May 14, 2013||All Season 2 episodes||
|A Pony for Every Season||November 19, 2013||
|Season 3 DVD set||February 4, 2014||All Season 3 episodes||
|A Dash of Awesome||March 25, 2014||
|The Keys of Friendship||July 29, 2014||
|Spooktacular Pony Tales||September 9, 2014||
|Season 4 DVD set||December 2, 2014||All Season 4 episodes||
|Adventures of the Cutie Mark Crusaders||February 24, 2015||Sing-alongs|
|Cutie Mark Quests||June 30, 2015||Sing-along|
|Games Ponies Play||September 29, 2015||
|Friends Across Equestria||March 1, 2016||
|Friends and Family||June 7, 2016||
|Season 5 DVD set||July 12, 2016||All Season 5 episodes||
|Soarin' Over Equestria||August 2, 2016||
|Everypony's Favorite Frights||August 30, 2016||
|Exploring the Crystal Empire||February 7, 2017||
|Twilight and Starlight||May 30, 2017||
|Fluttershy||September 12, 2017||
|Holiday Hearts||October 3, 2017||
|Season 6 DVD set||November 7, 2017||All Season 6 episodes||
|Applejack||May 8, 2018||
|Rarity||July 17, 2018||
|Pony Trick or Treat||September 4, 2018||
|Season 7 DVD set||October 9, 2018||All Season 7 episodes||
|Hearts and Hooves||January 1, 2019||
Merchandise and other media
Friendship Is Magic is associated with the 2010 relaunch of My Little Pony toy line, having figurines and playsets based on it. A section of the Hasbro website gives information about Friendship Is Magic for children and their parents, including character backgrounds, videos, and interactive games and media. Due in part to the older fans, Hasbro has come to see My Little Pony as a "lifestyle" brand, with over 200 licenses in 15 categories of products, including clothing, houseware, and digital media. The brand grossed over US$650 million in retail sales in 2013, and one billion USD annually in retail sales in 2014 and 2015.
Hasbro had seen from the brony fandom for the show that some of the art the fans had produced were humanized versions of the show's characters. They took inspiration from that to develop the My Little Pony: Equestria Girls spin-off series of movies and shorts that ran alongside the Friendship Is Magic show for several years.
In early 2019, Hasbro Studios released five tie-in animated shorts on their YouTube channel. In June 2019, it was announced that a musical adaptation was in the works. A collaboration between Hasbro and Mills Entertainment, it will feature an original story while retaining the core aspects of friendship. It is slated for a March 2020 launch in North America.
My Little Pony: The Movie, a theatrical animated film adaptation of the television series, was released on October 6, 2017 in the United States, distributed by Lionsgate. The film is directed by series supervising director Jayson Thiessen and written by showrunner Meghan McCarthy, and is financed by Hasbro Studios' film subdivision, Allspark Pictures.
Clip show episodes of the series are being released, the first of which was released through the 9Now video-on-demand service in Australia on April 20, 2020. These episodes replace the words "Friendship is Magic" in the series logo with "Friendship is Forever" in the opening sequence, and they feature various clips of episodes from seasons one through nine alongside brand new animation.
Hasbro and Discovery Family announced a subsequent animated series, My Little Pony: Pony Life. The new series is based on the same characters, with the same voice actors returning, but feature a new animation style and focus on more slice of life stories.
The series has received positive reviews from critics. Emily VanDerWerff of The A.V. Club favorably noted its "sheer and utter joyfulness" and lack of cynicism, unlike many other shows that garnered a cult following of parents and adults. She complimented the characters' stylized appearance, the stories' relative complexity for children's television, and the solid jokes which make the show enjoyable for parents as well as children. She gave the series a B+. The show has been critically praised for its humor and moral outlook by Brian Truitt of USA Today. Genevieve Koski of The A.V. Club later commented that Friendship Is Magic is an example of a show that, while considered "girly", has been able to tap into the nerd culture to allow it to gain wider acceptance than other comparable forms. Emily Ashby of Common Sense Media, an organization focusing on the parenting aspect of children's media, gave the show a rating of four out of five stars, emphasizing its messages of friendship, tolerance and respect, but advised parents to be wary of the "influence the characters might have on their kids' desires, since it's rooted in a well-known product line of books, toys, and just about everything in between." Liz Ohanesian, for L.A. Weekly, said that the show is "absolutely genuine in its messages about friendship but never takes itself too seriously". Matt Morgan, writing for Wired's "GeekDad" column, praised the show for having "rebooted the long-time Hasbro property while managing to lace it with geeky undertones" and being one of the few "girl-focused shows that a geeky dad can appreciate with his daughter". Los Angeles Times critic Robert Lloyd called the show "smarter and sassier and more aesthetically sophisticated" than any of the previous My Little Pony cartoons, and praised its ability to appeal to both children and their parents, in that it is "smart and sprightly and well-staged, and never horribly cute". TV Guide listed Friendship Is Magic as one of the top sixty animated shows of all time in a September 2013 list. Other praise for the show included its style, stories, characterisation and discussion of feminism.
Kathleen Richter of Ms. believed that Friendship Is Magic did little to change the nature of older animations for girls, which she considered "so sexist and racist and heteronormative." For example, she suggested that, through the character of Rainbow Dash, the show was promoting the stereotype that "all feminists are angry, tomboyish lesbians." She also considered that the only darker-colored ponies shown to date were in positions of servitude towards the "white pony overlord." Lauren Faust responded to these claims by stating that while Rainbow Dash was a tomboy, "nowhere in the show is her sexual orientation ever referenced" and "assuming [tomboys] are lesbians is extremely unfair to both straight and lesbian tomboys", and further stating that "Color has never, ever been depicted as a race indicator for the ponies." Amid Amidi, writing for the animation website Cartoon Brew, was more critical of the concept of the show, calling it a sign of "the end of the creator-driven era in TV animation". Amidi's essay expressed concern that assigning a talent like Faust to a toy-centric show was part of a trend towards a focus on profitable genres of animation, such as toy tie-ins, to deal with a fragmented viewing audience, and overall "an admission of defeat for the entire movement, a white flag-waving moment for the TV animation industry."
Friendship Is Magic originally premiered with an average viewership of 1.4 million per month, but expanded to 4 million per month by the end of the first season, making it the highest-rated of any Hasbro offering at the time. Advertising Age reports that the viewership doubled between the first and the second season. The Hub Network reported that "Hearts and Hooves Day", an episode on the theme of Valentine's Day, which aired on February 11, 2012, in the middle of the second season, was the show's most-viewed episode ever, and the second highest of any program of the Hub network; its viewership exceeded 150% of that of the previous year. This was surpassed by the two-part season two finale, "A Canterlot Wedding", airing in April 2012, marking the broadcast as the highest viewership for the Hub Network to that date.
Awards and nominations
Friendship Is Magic was nominated for three British Columbia Leo Awards for Animation, "Best Program", "Best Direction", and "Best Overall Sound". Additionally, the songs "Becoming Popular (The Pony Everypony Should Know)" (from season 2 episode 9, "Sweet and Elite") and "Find A Pet Song" (from season 2 episode 7, "May the Best Pet Win!"), both written by Daniel Ingram, were nominated, but did not win, for "Outstanding Original Song—Children's and Animation" at the 39th Daytime Emmy Awards. Marcel Duperreault, Todd Araki, Jason Fredrickson, and Adam McGhie received a 2014 Leo Award for their work on "Power Ponies" for "Best Overall Sound in an Animation Program or Series" on June 1, 2014.
|2012||Behind the Voice Actors Awards||Best Female Lead Vocal Performance in a Television Series||Andrea Libman (as Pinkie Pie)||Nominated|
|Best Vocal Performance by a Child||Claire Corlett (as Sweetie Belle)||Nominated|
|Michelle Creber (as Apple Bloom)||Nominated|
|Best Vocal Performance in a Television Series in a Guest Role||John de Lancie (as Discord)||Nominated|
|People's Choice: Best Female Lead Vocal Performance in a Television Series||Andrea Libman (as Pinkie Pie)||Won|
|People's Choice: Best Vocal Performance by a Child||Michelle Creber (as Apple Bloom)||Won|
|People's Choice: Best Vocal Performance in a Television Series in a Guest Role||John de Lancie (as Discord)||Won|
|Daytime Emmy Awards||Outstanding Original Song – Children's and Animation||Daniel Ingram - "Becoming Popular (The Pony Everypony Should Know)"||Nominated|
|Daniel Ingram - "Find a Pet Song"||Nominated|
|Leo Awards||Best Animation Program or Series||Jayson Thiessen, James Wootton, Sarah Wall, Chris Bartleman, Blair Peters, and Kirsten Newlands||Nominated|
|Best Direction in an Animation Program or Series||Jayson Thiessen, James Wootton||Nominated|
|Best Overall Sound in an Animation Program or Series||Marcel Duperreault, Todd Araki, Jason Frederickson, Adam McGhie||Nominated|
|2013||Behind the Voice Actors Awards||Best Vocal Ensemble in a Television Series – Children's/Educational||Ashleigh Ball, Tabitha St. Germain, Tara Strong, Andrea Libman, Cathy Weseluck, Nicole Oliver, Michelle Creber, Madeleine Peters, Claire Corlett, and Peter New||Nominated|
|Best Female Vocal Performance by a Child||Claire Corlett (as Sweetie Belle)||Nominated|
|Best Male Vocal Performance in a Television Series in a Guest Role||Scott McNeil (as Flam)||Nominated|
|Best Female Vocal Performance in a Television Series in a Guest Role||Britt McKillip (as Princess Cadance)||Nominated|
|People's Choice: Best Vocal Ensemble in a Television Series – Children's/Educational||Ashleigh Ball, Tabitha St. Germain, Tara Strong, Andrea Libman, Cathy Weseluck, Nicole Oliver, Michelle Creber, Madeleine Peters, Claire Corlett, and Peter New||Won|
|People's Choice: Best Female Vocal Performance by a Child||Claire Corlett (as Sweetie Belle)||Won|
|People's Choice: Best Female Vocal Performance in a Television Series in a Guest Role||Britt McKillip (as Princess Cadance)||Won|
|Leo Awards||Best Musical Score in an Animation Program or Series||Daniel Ingram, Steffan Andrews (for the episode "Magical Mystery Cure")||Won|
|Best Overall Sound in an Animation Program or Series||Marcel Duperreault, Todd Araki, Jason Frederickson, Adam McGhie (for the episode "Sleepless in Ponyville")||Nominated|
|2014||Behind the Voice Actors Awards||Best Vocal Ensemble in a Television Series – Children's/Educational||Ashleigh Ball, Tabitha St. Germain, Tara Strong, Andrea Libman, Cathy Weseluck, Nicole Oliver, Michelle Creber, Madeleine Peters, Claire Corlett, and Peter New||Nominated|
|Best Female Vocal Performance in a Television Series in a Guest Role||Ellen Kennedy (as Mane-iac)||Nominated|
|People's Choice: Best Vocal Ensemble in a Television Series – Children's/Educational||Won|
|People's Choice:Best Female Vocal Performance in a Television Series in a Guest Role||Ellen Kennedy (as Mane-iac)||Won|
|Joey Awards||Young Actress Age 10–19 in a Voice Over Role||Michelle Creber (as Apple Bloom)||Won|
|Leo Awards||Best Musical Score in an Animation Program or Series||Daniel Ingram, Steffan Andrews (for the episode "Pinkie Pride")||Nominated|
|Best Overall Sound in an Animation Program or Series||Marcel Duperreault, Todd Araki, Jason Frederickson, Adam McGhie||Won|
|Shorty Awards||Best TV Show||My Little Pony: Friendship is Magic||Nominated|
|2015||Behind the Voice Actors Awards||Best Vocal Ensemble in a Television Series – Comedy/Musical||Ashleigh Ball, Andrea Libman, Tabitha St. Germain, Tara Strong, Cathy Weseluck||Nominated|
|Best Female Lead Vocal Performance in a Television Series – Comedy/Musical||Andrea Libman (as Pinkie Pie)||Nominated|
|Tabitha St. Germain (as Rarity)||Nominated|
|Best Male Vocal Performance in a Television Series in a Supporting Role – Comedy/Musical||John de Lancie (as Discord)||Nominated|
|Best Female Vocal Performance in a Television Series in a Supporting Role – Comedy/Musical||Cathy Weseluck (as Spike)||Nominated|
|Best Male Vocal Performance in a Television Series in a Guest Role – Comedy/Musical||"Weird Al" Yankovic (as Cheese Sandwich)||Nominated|
|People's Choice: Best Vocal Ensemble in a Television Series – Comedy/Musical||Ashleigh Ball, Andrea Libman, Tabitha St. Germain, Tara Strong, Cathy Weseluck||Won|
|People's Choice: Best Male Vocal Performance in a Television Series in a Supporting Role – Comedy/Musical||John de Lancie (as Discord)||Won|
|People's Choice: Best Female Vocal Performance in a Television Series in a Supporting Role – Comedy/Musical||Cathy Weseluck (as Spike)||Won|
|People's Choice: Best Male Vocal Performance in a Television Series in a Guest Role – Comedy/Musical||"Weird Al" Yankovic (as Cheese Sandwich)||Won|
|The Joey Awards||Best Female Voiceover Performance (age 12–17)||Michelle Creber (as Apple Bloom)||Won|
|2016||Behind the Voice Actors Awards||Best Female Vocal Performance in a Television Series in a Guest Role||Kazumi Evans (as Moondancer)||Nominated|
|Daytime Emmy Awards||Outstanding Original Song||Daniel Ingram and Amy Keating Rogers (for the song "The Magic Inside")||Nominated|
|Hugo Awards||Best Dramatic Presentation, Short Form||"The Cutie Map" - Jayson Thiessen and Jim Miller (directors), Scott Sonneborn, M.A. Larson, and Meghan McCarthy (writers)||Nominated|
|Leo Awards||Best Musical Score in an Animation Program or Series||Daniel Ingram (for the episode "Crusaders of the Lost Mark")||Won|
|Best Sound in an Animation Program or Series||Marcel Duperreault, Todd Araki, Jason Fredrickson, Kirk Furniss, Adam McGhie, Christine Church, Roger Monk (for the episode "Do Princesses Dream of Magic Sheep?")||Won|
|Best Performance in an Animation Program or Series||Ashleigh Ball for "Tanks for the Memories" (as Rainbow Dash and Applejack)||Nominated|
|Young Artist Awards||Best Performance in a Voice-Over Role – Young Actor (12 – 21)||Graham Verchere (as Pipsqueak)||Won|
|Young Entertainer Awards||Best Young Actor Voice Over Role 13–21||Nominated|
|2017||Leo Awards||Best Musical Score in an Animation Program or Series||Daniel Ingram (for the episode "A Hearth's Warming Tail")||Nominated|
|Best Sound in an Animation Program or Series||Todd Araki, Christine Church, Marcel Duperreault, Jason Fredrickson, Adam McGhie, and Roger Monk (for the episode "28 Pranks Later")||Won|
|Behind the Voice Actors Awards||Best Female Vocal Performance in a Television Series in a Supporting Role||Kelly Sheridan for "A Hearth's Warming Tail" (as Starlight Glimmer)||Nominated|
|Best Female Vocal Performance in a TV Special/Direct-to-DVD Title or Short||Rebecca Shoichet for My Little Pony: Equestria Girls – Legend of Everfree (as Sunset Shimmer)||Won[nb 4]|
|UBCP/ACTRA Awards||Best Voice||Andrea Libman for "Rock Solid Friendship" (as Pinkie Pie)||Nominated|
|Best Voice||Nicole Oliver for "A Royal Problem" (as Princess Celestia / Daybreaker)||Nominated|
|Best Voice||Vincent Tong for "Hard to Say Anything" (as Feather Bangs)||Nominated|
|2018||Leo Awards||Best Sound in an Animation Program or Series||Todd Araki, Christine Church, Marcel Duperreault, Jason Fredrickson, Kirk Furniss, Adam McGhie, and Roger Monk (for the episode "Shadow Play - Part 2")||Nominated|
|Best Voice Performance in an Animation Program or Series||Vincent Tong (as Feather Bangs, for the episode "Hard to Say Anything")||Nominated|
|2019||Leo Awards||Best Voice Performance in an Animation Program or Series||Ashleigh Ball (as Rainbow Dash, for the episode "Non-Compete Clause")||Nominated|
|UBCP/ACTRA Awards||Best Voice||Sunni Westbrook for "Frenemies" (as Cozy Glow)||Nominated|
Despite Hasbro's target demographic of young girls and their parents, My Little Pony: Friendship Is Magic has become a cultural and Internet phenomenon, with many male fans between 13 and 35. The response from the Internet has been traced to cartoon and animation fans on the Internet board 4chan, responding to Amidi's negative essay regarding the show and current trends in animation. As a result of the discussion on 4chan, interest in the show spread throughout other parts of the Internet, creating a large fanbase and a multitude of creative works, fan sites, and conventions. The fanbase has adopted the name "brony" (a portmanteau of "bro" and "pony") to describe themselves. The older fanbase had come as a surprise to Hasbro and staff members involved with the show. They have appreciated and embraced the fandom, adding nods to the fans within the show and the toys, while, early on, allowing the creative elements of the fandom to flourish without legal interference.
The fandom was a meme upon the show's release, but its popularity across the internet gradually faded, despite the show's continuation.
Director Adam McKay was inspired by the visuals of Friendship Is Magic, which his daughters had watched frequently, in creating a short for Morgan Spurlock's 2014 educational/documentary web series, "We the Economy", using cartoon alpacas in the same style as the show to explain about income inequality.
In early 2016, Hasbro was sued by Font Brothers over Hasbro's use of the font "Generation B" for much of its product packaging and marketing with the Friendship Is Magic show and toyline, including the "Friendship Is Magic" text in the show's logo. Font Brothers claim that Hasbro has been using this font in an unlicensed manner and is seeking up to $150,000 for each violation of its use.
Dialogue from a My Little Pony: Friendship Is Magic episode was brought up during the 2016 Republican National Convention by then-RNC chief strategist (and future White House Press Secretary) Sean Spicer to defend Melania Trump against accusations of plagiarism.
A spin-off series titled My Little Pony: Pony Life was announced on November 13, 2019. It was formerly announced to air on Discovery Family in 2020, but will air on YouTube instead, with new toys to go along with the show. Tara Strong, Ashleigh Ball, Tabitha St. Germain, and Andrea Libman are returning to reprise their respective roles from Friendship is Magic.
- Main composer for the episodes "Magical Mystery Cure" in season 3, "Pinkie Pride" in Season 4, "Crusaders of the Lost Mark" in Season 5, and "A Hearth's Warming Tail" in Season 6.
- Main composer for the episode "A Hearth's Warming Tail" in Season 6 and provided additional music for the episode "Crusaders of the Lost Mark" in Season 5.
- Steffan Andrews was the main composer for the episodes, "Magical Mystery Cure" in Season 3 and "Pinkie Pride" in Season 4.
- Won via People's Choice as chosen by the BTVA community.
- Crouse, Megan (October 20, 2014). "Why My Little Pony: Friendship is Magic is "Serious" Fantasy". Retrieved August 13, 2019.
- Stone, Sam (August 2, 2019). "My Little Pony: Friendship is Magic Finale Trailer Heralds the Last Battle". Retrieved August 13, 2019.
- Also known as Hasbro Studios from season 1 through the first three quarters of season 8
- Also known as Studio B Productions in season 1 and season 2's "The Return of Harmony"
- Known as The Hub for the first 3 Seasons and Hub Network for Season 4.
- Tyrrel, Rebecca (December 24, 2004). "Pony tale". The Telegraph. Retrieved November 4, 2011.
- Hix, Lisa (June 28, 2012). "My Little Pony Smackdown: Girls vs. Bronies". Collectors Weekly. Retrieved June 28, 2012.
- Hayes, Summer (May 1, 2008). The My Little Pony G1 Collector's Inventory. Priced Nostalgia Press. ISBN 978-0-9786063-1-2.
- Erickson, Hal (June 30, 2005). Television Cartoon Shows: An Illustrated Encyclopedia, 1949–2003, The Shows M-Z. 2. McFarland & Company. pp. 575–576. ISBN 0-7864-2256-4.
- Hayes, Summer (June 15, 2007). The My Little Pony G3 Collector's Inventory. Priced Nostalgia Press. ISBN 978-0-9786063-5-0.
- "Tekaramity" (September 15, 2011). "Exclusive Season 1 Retrospective Interview with Lauren Faust". Equestria Daily. Retrieved September 16, 2011.
- Anderson, Monika (August 12, 2011). "Never Too Old For "ThunderCats"?". The Wall Street Journal. Retrieved August 12, 2011.
- Griffiths, Daniel Nye (September 27, 2011). "Friendship is Massive – Ponies, Internet phenomena and crossover audiences". Daniel Nye Griffiths. Retrieved January 19, 2012.
- Townshend, Matt (February 27, 2014). "At Hasbro, Girls Toys Become a Big Market". BusinessWeek. Retrieved March 25, 2014.
- Strike, Joe (July 5, 2011). "Of Ponies and Bronies". Animation World Network. Retrieved July 6, 2011.
- Faust, Lauren (December 24, 2010). "My Little NON-Homophobic, NON-Racist, NON-Smart-Shaming Pony: A Rebuttal". Ms. Retrieved July 6, 2011.
- Ohanesian, Liz (May 21, 2012). "Lauren Faust on Her Favorite Childhood Toy and Pitching Animated Shows for Girls". LA Weekly. Archived from the original on May 24, 2012. Retrieved May 21, 2012.
- Lauren Faust (September 10, 2014). Inside Sony Pictures Animation - Director Lauren Faust. Sony Pictures Animation. 7:25 minutes in. Retrieved September 10, 2014.
- Wilson, Melody (July 3, 2012). "Why do These Grown Men Love "My Little Pony?"". Slate. Retrieved July 3, 2012.
- Faust, Lauren (December 5, 2010). "MLP News- TOY FAIR PICS!!!". deviantArt. Retrieved October 7, 2011.
- Davis, Lauren (December 2, 2013). "Lauren Faust shares her childhood My Little Pony collection on Twitter". io9. Retrieved December 2, 2013.
- Plank, Willa; Pereira, Joseph (December 22, 2009). "Hasbro Chief Spins Toys to Hollywood Tales". The Wall Street Journal. Retrieved October 7, 2011.
- "DHX Media Rebrands Across Divisions" (Press release). DHX Media. September 8, 2010. Retrieved November 16, 2019.
- 'Tekaramity' (September 13, 2011). "Exclusive Season 2 audio interview with Jayson Thiessen". Equestria Daily. Retrieved September 16, 2011.
- Sims, Chris (July 15, 2012). ""We Love The Bronies": The Cast And Writer Of "My Little Pony" On MLP And Its Fans [SDCC]". Comics Alliance. Retrieved July 18, 2012.
- "The Year That Was – 2010". Top Draw Animation. Archived from the original on October 31, 2014. Retrieved February 9, 2012.
- "The Year That Was – 2011". Top Draw Animation. Archived from the original on October 31, 2014. Retrieved February 9, 2012.
- "Some of our work..." Voicebox Productions. Retrieved November 16, 2019.
- Keeble, Ellen (May 21, 2012). "Voicing pony magic". Calgary Sun. Archived from the original on October 21, 2012. Retrieved May 21, 2012.
- "Tekaramity" (June 29, 2011). "Interview: Will Anderson (Friendship Is Magic score composer)". Equestria Daily. Retrieved August 2, 2011.
- Rutherford, Kevin (April 20, 2012). "Behind the Music of Pop Culture Smash "My Little Pony: Friendship Is Magic"". Rolling Stone. Retrieved April 20, 2012.
- Connelly, Sherilyn (November 9, 2012). "Interview: Daniel Ingram, Songwriter for My Little Pony: Friendship Is Magic". SF Weekly. Retrieved November 9, 2012.
- Burlingame, Russ (March 1, 2013). "My Little Pony's Emmy-Winning Daniel Ingram on Scoring for Kids of All Ages". Comicbook.com. Retrieved March 1, 2013.
- Barnett, Annie (July 14, 2012). ""My Little Pony: Friendship is Magic" Comic-Con panel: Twilightlicious!". Entertainment Weekly. Retrieved July 16, 2012.
- Griffiths, Daniel Nye (August 15, 2011). "Colt Success". Wired UK. Retrieved October 10, 2011.
- Weinman, Jaime (September 7, 2011). "Ponies Do Sondheim". Maclean's. Retrieved September 8, 2011.
- Schenkel, Katie (January 28, 2012). "Harold Hill comes to My Little Pony". Archived from the original on February 3, 2012. Retrieved January 31, 2012.
- Faust, Lauren (May 8, 2011). "THANK YOU!!!". deviantArt. Retrieved August 2, 2011.
- Miller, Lisa (November 6, 2014). "How My Little Pony Became a Cult for Grown Men and Preteen Girls Alike". New York Magazine. Retrieved November 6, 2014.
- Ostroff, Joshua (October 22, 2013). "People are kids, too". The Grid. Archived from the original on September 25, 2014. Retrieved October 24, 2013.
- "Meet The Ponies – My Little Pony". Hasbro. Retrieved March 18, 2011.
- VanDerWerff, Emily (April 29, 2011). "My Little Pony Friendship Is Magic". The A.V. Club. Retrieved July 27, 2019.
- Busis, Hiliary (January 29, 2013). "'My Little Pony: Friendship Is Magic' exclusive: Twilight's becoming a princess!". Entertainment Weekly. Retrieved January 29, 2013.
- Crouse, Megan (September 16, 2014). "My Little Pony: Friendship is Magic and "Serious" Fantasy". Den of Geek. Retrieved September 16, 2014.
- Begin (2015), p. 47
- Libman, Andrea [@AndreaLibman] (November 22, 2011). "Untitled" (Tweet). Retrieved November 26, 2011 – via Twitter.
- Anders, Charlie Jane (September 12, 2011). "Watch Star Trek's John de Lancie playing a godlike entity on My Little Pony". io9. Retrieved September 27, 2011.
- 'Cereal Velocity' (September 25, 2011). "Massive Jayson Thiessen Q&A From Bronycon". Equestria Daily. Retrieved September 27, 2011.
- Begin (2015), p. 75
- The Ultimate Guide: All the Fun, Facts and Magic of My Little Pony. Hachette Children's Group. September 21, 2017. ISBN 9781408350645.
- Stelter, Brian (October 10, 2010). "A Children's Channel Retools". The New York Times. Retrieved October 10, 2010.
- Andreeva, Nellie (March 24, 2011). "The Hub Orders 9 New Series, Renews 10 Shows, Acquires "5th Grader"". Deadline Hollywood. Retrieved July 18, 2011.
- "The Hub Television Network Unveils Robust 2011–12 Program Schedule, Building on Success as Destination for Kids and Their Families" (Press release). New York, NY: Discovery, Inc. March 24, 2011. Retrieved August 22, 2011.
- Watercutter, Angela (September 12, 2011). "Exclusive Clip: My Little Pony Back for Season Two". Wired. Retrieved September 12, 2011.
- "Saturday, September 17, 2011 Broadcast & Cable Final Ratings". The Voice of TV. September 21, 2011. Archived from the original on September 30, 2011.
- Kern, Mark J. "Hub TV Network Scores Record High Audience With Outstanding Performance of Special Royal Wedding of the Year on "My Little Pony Friendship is Magic"" (Press release). Hasbro. Archived from the original on April 28, 2012. Retrieved April 25, 2012.
- "My Little Pony: Friendship is Magic". hasbrostudios.com. Archived from the original on February 14, 2015. Retrieved February 19, 2015.
- "My Little Pony: Friendship is Magic". Tiny Pop. Sony Pictures Television. Retrieved October 18, 2019.
- Getzler, Wendy Goldman (September 7, 2011). "Hasbro Studios series head to Asia". Kidscreen. Retrieved September 21, 2011.
- "My Little Pony: Friendship is Magic". Television New Zealand. Retrieved October 18, 2019.
- "Official e-junior Facebook announces My Little Pony for May 2014". May 4, 2014. Retrieved August 4, 2014.
- "Hasbro Studios, Turner Broadcasting Seal Deal for 'Transformers Prime,' 'Chuck and Friends,' 'My Little Pony' and 'Pound Puppies'" (Press release). Los Angeles, CA: Hasbro. December 13, 2010. Retrieved July 9, 2011.
- McDonald, Andrew. "Brand building". c21media.net. Retrieved July 9, 2014.
- "My Little Pony: Friendship is Magic: Volume 1". iTunes Music Store. Apple Inc. Retrieved October 18, 2019.
- "Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S." (Press release). Los Angeles, CA: Hasbro. April 5, 2012. Retrieved April 5, 2012 – via Business Wire.
- Z (February 9, 2012). "Everypony Come Aboard The Friendship Express". Wired. Retrieved February 9, 2012.
- Lambert, David (September 7, 2012). "My Little Pony: Friendship Is Magic – 'Adventures In The Crystal Empire' and 'Season 1' DVDs". TV Shows on DVD. Archived from the original on September 9, 2012. Retrieved September 7, 2012.
- Lambert, David (March 27, 2013). "My Little Pony: Friendship Is Magic - Shout!Press Release Announces "Season 2" DVDs". TV Shows on DVD. Archived from the original on March 30, 2013. Retrieved March 27, 2013.
- "My Little Pony Friendship Is Magic: Season Six". Shout! Factory. August 2, 2017. Retrieved August 2, 2017.
- Sacco, Dominic (April 18, 2013). "Hasbro inks home entertainment deal with Clear Vision". Licensing.biz. Archived from the original on May 4, 2013. Retrieved April 18, 2013.
- Tilton, Robert (March 19, 2014). "TNA's UK DVD Partner Files For Bankruptcy" (Press release). Wrestling Inc. Retrieved April 25, 2014.
- "Madman Entertainment Secures New Distribution Deal with Hasbro Studios" (Press release). Melbourne VIC: Madman Entertainment. April 2, 2012. Retrieved February 14, 2013.
- Lambert, David (November 7, 2011). "My Little Pony: Friendship Is Magic – The Hub Network's New Series Comes to DVD from Shout!Factory". TV Shows on DVD. Archived from the original on November 10, 2011. Retrieved November 7, 2011.
- "PR: "My Little Pony – Friendship is Magic: Royal Pony Wedding" Available August 7, 2012, from Shout!Factory" (Press release). Shout! Factory. May 7, 2012. Retrieved May 7, 2012.
- "Shout!Factory". Shout!Factory. Retrieved October 6, 2014.
- Lambert, David (September 7, 2012). "My Little Pony: Friendship Is Magic - "Adventures In The Crystal Empire" and "Season 1" DVDs". TV Shows on DVD. Archived from the original on February 23, 2013. Retrieved February 15, 2013.
- Liu, Ed (January 28, 2013). "New Clips Released from "My Little Pony: Friendship is Magic – Pinkie Pie Party" DVD". Toon Zone. Retrieved February 15, 2013.
- "My Little Pony: Friendship Is Magic - Princess Twilight Sparkle" (Press release). Shout! Factory. March 8, 2013. Archived from the original on March 17, 2013. Retrieved March 8, 2013.
- "My Little Pony Friendship Is Magic: A Pony For Every Season". Amazon.com. June 2, 2014. Retrieved July 19, 2014.
- "My Little Pony Friendship Is Magic: Season 3". Amazon.com. November 8, 2014. Retrieved July 19, 2014.
- "My Little Pony Friendship Is Magic: A Dash of Awesome". Amazon.com. December 5, 2013. Retrieved July 19, 2014.
- "My Little Pony: Friendship Is Magic - Shout!'s Press Release Announces "The Keys Of Friendship"". TV Shows on DVD. April 17, 2014. Archived from the original on April 19, 2014. Retrieved April 17, 2014.
- "My Little Pony Friendship Is Magic: Spooktacular Pony Tales". Amazon.com. June 2, 2014. Retrieved July 19, 2014.
- "My Little Pony Friendship Is Magic: Season Four". Amazon.com. September 4, 2014. Retrieved September 4, 2014.
- "My Little Pony Friendship Is Magic: Adventures Of The Cutie Mark Crusaders". Shout!Factory. November 5, 2014. Retrieved November 5, 2014.
- "My Little Pony Friendship Is Magic: Cutie Mark Quests". Shout! Factory. March 2, 2015. Retrieved March 2, 2015.
- "My Little Pony Friendship Is Magic: Games Ponies Play". Shout! Factory. June 9, 2015. Retrieved June 9, 2015.
- "My Little Pony Friendship Is Magic: Friends Across Equestria". Amazon.com. March 1, 2016. Retrieved March 1, 2016.
- "My Little Pony Friendship Is Magic: Friends and Family". Shout! Factory. March 11, 2016. Retrieved April 26, 2016.
- "My Little Pony Friendship Is Magic: Season Five". Amazon.com. April 6, 2016. Retrieved April 6, 2016.
- "My Little Pony Friendship Is Magic: Soarin' Over Equestria". Shout! Factory. May 4, 2016. Retrieved May 4, 2016.
- "My Little Pony Friendship Is Magic: Everypony's Favorite Frights". Shout! Factory. May 10, 2016. Retrieved May 10, 2016.
- "My Little Pony Friendship Is Magic: Exploring The Crystal Empire". Shout! Factory. November 4, 2016. Retrieved November 4, 2016.
- "My Little Pony Friendship Is Magic: Twilight and Starlight". Shout! Factory. February 16, 2017. Retrieved February 16, 2017.
- "My Little Pony Friendship Is Magic: Fluttershy". Shout! Factory. June 7, 2017. Retrieved June 7, 2017.
- "My Little Pony Friendship Is Magic: Holiday Hearts". Shout! Factory. July 15, 2017. Retrieved July 15, 2017.
- "My Little Pony Friendship Is Magic: Applejack". Shout! Factory. February 12, 2018. Retrieved February 12, 2018.
- "My Little Pony Friendship Is Magic: Rarity". Shout! Factory. April 6, 2018. Retrieved April 6, 2018.
- "My Little Pony Friendship Is Magic: Pony Trick or Treat". Shout! Factory. June 22, 2018. Retrieved June 22, 2018.
- "My Little Pony Friendship Is Magic: Season Seven". Amazon.com. July 7, 2018. Retrieved July 7, 2018.
- "My Little Pony Friendship Is Magic: Hearts and Hooves". Shout! Factory. October 13, 2018. Retrieved October 13, 2018.
- Vara, Vauhini; Zimmerman, Ann (November 4, 2011). "Hey, Bro, That's My Little Pony! Guys' Interest Mounts in Girly TV Show". The Wall Street Journal. Retrieved November 4, 2011. (subscription required)
- Lisanti, Tony (May 1, 2014). "The Top 150 Global Licensors". Global License!. Retrieved May 19, 2015.
- "Hasbro 2015 Investor Update at Toy Fair". February 13, 2015. Archived from the original on May 23, 2015. Retrieved May 19, 2015.
- "Hasbro 2014 Annual Report" (PDF). February 26, 2015. p. 6. Archived from the original (PDF) on July 7, 2017. Retrieved May 20, 2015.
- Lisanti, Tony (May 2016), "Top 150 Global Licensors", Global License!, p. T9,
The My Little Pony brand drives over $1.2 billion in retail sales
- "My Little Pony". The Toys That Made Us. Season 3. Episode 3. November 15, 2019. Event occurs at 39:00. Netflix.
- Fernando, Madeleine. "'My Little Pony Live' Musical Slated for 2020 North American Tour". Billboard.com. Retrieved June 3, 2019.
- Aquilina, Tyler (November 13, 2019). "My Little Pony to launch new animated series and toy line — see exclusive first look". Entertainment Weekly. Retrieved November 13, 2019.
- Truitt, Brian (November 26, 2012). "'My Little Pony' plants a hoof in pop culture". usatoday.com. Retrieved June 29, 2014.
- Koski, Genevieve (July 5, 2011). "Why should grown women be ashamed of holding onto their adolescent passions?". The A.V. Club. Retrieved July 5, 2011.
- Ashby, Emily (January 30, 2011). "My Little Pony Friendship Is Magic – Television Review". Common Sense Media. Retrieved May 9, 2011.
- Ohanesian, Liz (May 7, 2012). "My Little Pony Project Brings Bronies and Pegasisters to Toy Art Gallery". L.A. Weekly. Archived from the original on May 10, 2012. Retrieved May 7, 2012.
- Morgan, Matt (September 17, 2011). "Could My Little Pony Be Raising the Next Generation of Geeks?". Wired. Retrieved September 17, 2011.
- Lloyd, Robert (December 5, 2013). "TV Picks: "My Little Pony," Sondheim, Improv comics, "Doc Martin"". Los Angeles Times. Retrieved December 6, 2013.
- Sands, Rich (September 24, 2013). "TV Guide Magazine's 60 Greatest Cartoons of All Time". TV Guide. Retrieved September 24, 2013.
- "My Little Pony: A Transcultural Phenomenon". University of Brighton College of Arts and Humanities. Retrieved February 19, 2019.
- Richter, Kathleen (December 9, 2010). "My Little Homophobic, Racist, Smart-Shaming Pony". Ms. Retrieved July 7, 2011.
- Amidi, Amid (October 19, 2010). "The End of the Creator-Driven Era in TV Animation". Cartoon Brew. Retrieved June 9, 2011.
- House, Kelly (September 17, 2011). "Meet "bronies" – grown men who are fans of My Little Pony". The Oregonian. Retrieved September 17, 2011.
- Pollack, Judann (November 28, 2011). ""My Little Pony: The Friendship Is Magic" Gains Unexpected Audience – Adults". Ad Age. Retrieved November 28, 2011.
- "Stellar Performance of My Little Pony Friendship Is Magic Fan-Favorite Marathon Powers The Hub to Strong Audience Gains" (Press release). The Hub. February 14, 2012. Archived from the original on April 21, 2012. Retrieved February 16, 2012.
- "Hub TV Network Scores Record High Audience With Outstanding Performance of Special Royal Wedding of the Year on "My Little Pony Friendship is Magic"" (Press release). Hasbro. April 24, 2012. Archived from the original on April 28, 2012. Retrieved April 24, 2012.
- "Leo Awards – Nominees by Program". Leo Awards. Motion Picture Arts and Sciences Foundation of British Columbia. May 2, 2012. Retrieved May 2, 2012.
- "THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES THE 39TH ANNUAL DAYTIME ENTERTAINMENT EMMY® AWARD NOMINATIONS" (Press release). National Academy of Television Arts and Sciences. May 9, 2012. Retrieved December 20, 2019.
- "Leo Awards, Saturday Winners 2014". Leo Awards. Motion Picture Arts and Sciences Foundation of British Columbia. Retrieved June 1, 2014.
- "My Little Pony: Friendship Is Magic Awards". IMDb. Retrieved October 29, 2015.
- "Past Winners". The Joey Awards. Retrieved December 20, 2019.
- "THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES WINNERS FOR THE 43rd ANNUAL DAYTIME EMMY® AWARD NOMINATIONS" (PDF) (Press release). Los Angeles, CA: NATAS. May 1, 2016. Retrieved May 1, 2016.
- "2016 Hugo Award Winner". Hugo Awards. Retrieved April 26, 2016.
- "Winners by Evening" (PDF). Leo Awards. Retrieved June 5, 2016.
- "2016 Winners by Evening" (PDF). Leo Awards. Retrieved May 30, 2016.
- "2016 Winners by Name / Best Performance Animation Program or Series". Leo Awards. Retrieved July 26, 2016.
- "2017 Leo Awards Winners by Name". Leo Awards. June 3, 2017. Retrieved June 3, 2017.
- "2017 Leo Awards Winners by Name". Leo Awards. May 27, 2017. Retrieved May 27, 2017.
- "BTVA 2017 Award Winners – Best Vocal Performance in a Television Series in a Supporting Role". Behind the Voice Actors. July 24, 2017. Retrieved July 25, 2017.
- "BTVA 2017 Award Winners – Best Female Vocal Performance in a TV Special/Direct-to-DVD Title or Short". Behind the Voice Actors. July 24, 2017. Retrieved July 25, 2017.
- "UBCP/ACTRA Awards Announces 2017 Nominees". UBCP/ACTRA. September 18, 2017. Retrieved September 18, 2017.
- "2018 Leo Awards - May 26 Winners & Nominees" (PDF). Leo Awards. May 26, 2018. Retrieved May 26, 2018.
- "2018 Leo Awards - June 2 Winners & Nominees" (PDF). Leo Awards. June 2, 2018. Retrieved June 2, 2018.
- "2019 Leo Awards - May 31 Winners & Nominees". Leo Awards. May 31, 2019. Retrieved May 31, 2019.
- "UBCP/ACTRA Awards 2019". UBCP/ACTRA. November 23, 2019. Retrieved November 24, 2019.
- Gennis, Sadie (August 1, 2013). "Give Bronies a Break! In Defense of Adult My Little Pony Fans". TV Guide. Retrieved August 1, 2013.
- Watercutter, Angela (June 9, 2011). "My Little Pony Corrals Unlikely Fanboys Known as 'Bronies'". Wired. Retrieved June 9, 2011.
- Beck, Jerry (September 24, 2011). "We've Created A Bronster!". Cartoon Brew. Retrieved September 25, 2011.
- von Hoffman, Constantine (May 31, 2011). "My Little Pony: the Hip, New Trend Among the Geekerati". CBS MoneyWatch. CBS Interactive. Retrieved May 31, 2011.
- McKean, Erin (December 2, 2011). "The secret language of bros". The Boston Globe. Retrieved December 2, 2011.
- Ostroff, Joshua (August 3, 2011). "All-ages show: Hipsters love children's programming". National Post. Archived from the original on August 4, 2011. Retrieved August 3, 2011.
- Turner, James (March 20, 2012). "Is TV paying too much attention to fans?". Christian Science Monitor. Retrieved March 20, 2012.
- Griffiths, Daniel Nye (January 19, 2012). "SOPA, Skyrim and My Little Pony – Infringement is Magic?". Forbes. Retrieved January 19, 2012.
- Antonelli, William (August 28, 2018). "Friendship was magic: How Bronies are preparing for the end of My Little Pony". Polygon. Retrieved April 19, 2019.
- Chai, Barbara (October 20, 2014). "Amy Poehler, Maya Rudolph Navigate Economy as Alpacas (Exclusive Clip)". The Wall Street Journal. Retrieved October 31, 2014.
- "My Little Pony toymaker sued over alleged font misuse". BBC. January 26, 2016. Retrieved February 4, 2016.
- Tatum, Sophie (July 19, 2016). "RNC official cites 'My Little Pony' to defend Melania Trump". CNN. Retrieved July 19, 2016.
- "'My Little Pony' to launch new animated series and toy line — see exclusive first look". EW.com. Retrieved November 14, 2019.
- Snider, Brandon T. (2013). My Little Pony: The Elements of Harmony: Friendship is Magic: The Official Guidebook. Little, Brown Books for Young Readers. ISBN 978-0-316-24754-2.CS1 maint: ref=harv (link)
- Begin, Mary Jane (2015). My Little Pony: The Art of Equestria. Abrams. ISBN 978-1-4197-1577-8.CS1 maint: ref=harv (link)
- Official website at Hasbro
- My Little Pony: Friendship Is Magic at Hasbro Studios
- My Little Pony: Friendship Is Magic at Discovery Family. Archived from the original on October 20, 2014.
- My Little Pony: Friendship Is Magic at the TV.com
- My Little Pony: Friendship Is Magic on IMDb
- My Little Pony: Friendship Is Magic at the Big Cartoon DataBase