Myprotein

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Myprotein
Industry e-commerce, sports supplements, fitness
Founded Greater Manchester, England (2004, 14 years ago)
Headquarters Northwich, Cheshire, England
Area served
Worldwide
Owner The Hut Group
Website www.myprotein.com/ Edit this on Wikidata

Myprotein is a British online retailer based in Cheshire, UK that manufactures sports nutrition products and gym clothing, including supplements, protein powders, vitamins and high-protein foods and snacks.

It was first founded in 2004 by Oliver Cookson[1], but was later acquired by British e-commerce company The Hut Group in June 2011. [2]

In December 2015, Myprotein announced an agreement with Kentucky Cabinet for Economic Development to build their first production facility outside the UK in Bullitt County, Kentucky. Myprotein (registered as Cend Limited) invested $17million to rent a production and distribution facility that planned to create 350 new jobs in the region.[3]

Sports partnerships[edit]

As part of the sports nutrition industry, Myprotein has partnered with various competitive sports teams from across the UK and Canada.

Currently, Myprotein has a partnership with the following sports teams:

  • St Helens RFC[4]
  • Warrington Wolves[5]
  • London Broncos[6]
  • Sale Sharks[7]
  • Burnley FC[8]
  • Nottingham Forrest (University of Nottingham)[9][10]
  • Toronto Wolfpack

Controversy[edit]

In April 2017, customer Adam Brenton reportedly found a dead mouse in a 1.45kg bag of chocolate flavour whey protein that he had purchased on the Myprotein site.[11] He claimed that he had been using the protein powder for 3 weeks before discovering the mouse carcass at the bottom of the bag.[12]

Brenton took to social media platform, Twitter, to express his disappointment in the company’s customer service which was later followed up by a number of news outlets.[13]

With Brenton’s consent, the bag of protein powder was tested by food safety experts Ecolab as endorsed by the University of Liverpool. The results showed that the mouse was not present in the protein powder during shipping and that it had died around 3 weeks after the protein batch had been finalised.[14]

Consequently, Brenton was ordered to pay The Hut.com Ltd and Cend Ltd unspecified damages and legal costs. Many of the news outlets that covered the original story subsequently posted an apology to the brand regarding the previously published claims.[15]

References[edit]

  1. ^ Pitel, Laura (2011-06-02). "Business big shot: Oliver Cookson of Myprotein.com". The Times. ISSN 0140-0460. Retrieved 2018-08-14.
  2. ^ News, Manchester Evening (2011-06-01). "Hut Group buys Myprotein in £60m deal". men. Retrieved 2018-08-14.
  3. ^ "New Manufacturing Facility, Athletic Supplement Producer Cend LLC to Create 350 Jobs in Bullitt County". whereopportunityknox.com. Retrieved 2018-08-14.
  4. ^ Cultivate (2015-01-26). "My Protein | St.Helens R.F.C." St.Helens R.F.C. Retrieved 2018-08-14.
  5. ^ "Wolves wire up with Myprotein.com". Warrington Guardian. Retrieved 2018-08-14.
  6. ^ "London Broncos Rugby League | #WeAreLondon | » London Broncos join forces with MYPROTEIN". londonbroncosrl.com. Retrieved 2018-08-14.
  7. ^ "Myprotein to fuel the Sharks". salesharks.com. Retrieved 2018-08-14.
  8. ^ "Burnley Football Club - My Protein". www.burnleyfootballclub.com. Retrieved 2018-08-14.
  9. ^ "Myprotein become Nottingham Forest's official performance supplement supplier". Retrieved 2018-08-14.
  10. ^ "University of Nottingham Sport announce new sponsorship deal with leading nutrition brand Myprotein - The University of Nottingham". www.nottingham.ac.uk. Retrieved 2018-08-14.
  11. ^ "Fitness fanatic finds something seriously gross in his protein powder". News24. Retrieved 2018-08-14.
  12. ^ "Dead mouse in protein powder claim 'false'". BBC News. 2018-03-06. Retrieved 2018-08-14.
  13. ^ "Man who claimed he found a dead mouse in sealed protein powder bag admits LYING". The Sun. 2018-03-06. Retrieved 2018-08-14.
  14. ^ "Fitness Brand Answers Claims A Dead Mouse Was 'Found In Their Protein Powder'". UNILAD. 2017-04-13. Retrieved 2018-08-14.
  15. ^ "Corrections and clarifications: Myprotein's protein shake powder". Metro. 2017-08-10. Retrieved 2018-08-14.