MysteryVibe

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MysteryVibe
MysteryVibe Full Logo.png
Type of businessPrivate company
FoundedLondon, United Kingdom
HeadquartersLondon, Los Angeles
Area servedGlobal: US, Canada, Europe, Asia-Pacific, Latin-America
Founder(s)Soumyadip Rakshit, PhD
Rob Weekly
Shanshan Xu
Stephanie Alys
IndustryHealth and Wellbeing
ServicesSexual Health Products
Websitemysteryvibe.com
Alexa rankIncrease 168,892[1]
RegistrationYes
Launched2014; 5 years ago (2014)
Current statusActive

MysteryVibe is an award-winning[2][3][4] British-American firm, that focuses on human-centered design in the field of sexual health products. They are known for bringing together advanced technology[5][6] and health endorsements[7][8] into their products and created quite a stir when they beat Apple Watch at the 2018 Design Week Awards[9].

History[edit]

MysteryVibe was founded by a group of researchers, engineers and designers from Nokia, Philips, IBM and Deloitte[10]. Inspired by trends in smartphones like Nokia Morph, the founders came up with the idea of creating 'platform' vibrators that would adapt to any body shape and vibrate to any pattern[11]. They continued to research for a number of years before formally starting the company in May 2014, when they were incubated by London-based industrial design firm Seymourpowell.

The name MysteryVibe was inspired by a Esther Perel TED talk[12] which spoke of the need to create mystery in the bedroom to help us focus on the present and transfer our mental state into our sex lives[13]. This founders related to this personally and created MysteryVibe with the principle that all its products and services should bring that mystery in the bedroom and help people have more and better sex[14].

MysteryVibe released their iOS app on the Apple App Store in December 2015 and their Android app on Google Play in September 2016. The apps are designed without any adult themes to support their wider goal of being family friendly in raising sexual health issues around teenage sex education[15][16], mindfulness[17], endometriosis[18], depression[19], erectile dysfunction[20], cancer[21], disability[22], menopause[23] and many others. Their apps have been downloaded over a million times since launch.[24]

MysteryVibe's flagship product, Crescendo,[25] is the world's first vibrator that can be bent to adapt to any body shape.[26] Crescendo was the first crowdfunding project[27] to offer its backers 2 versions of their product: Pilot and Retail. They ran what they called the #Pilot1000 programme for their first 1,000 users to get feedback on their Crescendo product. The #Pilot1000 users spanned 50 countries and included both backers and experts. MysteryVibe gave all 1,000 users full access to their founder CEO with direct email, phone and Skype. They then used the feedback they received to make the final Retail Crescendo.[28]

MysteryVibe undertook the same process in creating their second product, Tenuto, a wearable vibrator for men for stronger, longer lasting erections[29][30][31]. To gather a large and diverse amount of feedback before finalizing the product design, MysteryVibe expanded their #Pilot1000 programme for Tenuto to #Pilot2000 and used the feedback from 2,000 customers from over 60 countries to finalize the product for retail.

Sexual Health Technology[edit]

MysteryVibe sits at the intersection of sex, technology and health. They use deep tech to bring together sexual health and pleasure without the sterility of medicine or the stigma of toys[32]. MysteryVibe products are doctor-endorsed and anatomically design[33] and designed on the principle of personalization - in both shape and vibration. These products can be bent or stretched to adapt to the user's body and set to vibrate to any pattern via the accompanying app[34][35][36]. MysteryVibe's mission statement talks about creating the space, freedom, knowledge & power to elevate their sexual health & wellbeing[37][38][39].

Investment[edit]

Seymourpowell
MysteryVibe was incubated by the design firm Seymourpowell

Due to the lean model adopted by MysteryVibe with collectives and collaborations,[40] they were able to build the company from a sketch to shipped products with less than £1m ($1.5m) in funding.[41] They were also unique[42] in raising 100% of the money from Angel investors[43] without any recourse to Venture capital. MysteryVibe's Angels are very diverse and bring experiences from Apple, Google, Microsoft, IBM, Deloitte, Uber, Net-a-porter, Durex, BBC, Nokia, Philips, Canon, L'Oreal, HSBC, Barclays and Coutts. As of 2019, MysteryVibe has raised $5m in total funding.[44][45]

Awards[edit]

MysteryVibe has won numerous awards for their company, products and founders. Notable mentions are Red Dot,[46] IDA Design,[47] The Drum,[48] Clio[49], iF World Design[50], Excellence in Design[51] and the Young Guns award.[52] Their most notable recognition has been winning the Design Week Awards over Apple Watch in the finals[9]. MysteryVibe was the first pleasure product to be featured by Virgin in their #VOOM competition. They were showcased under the Export Awards category for exporting their products to over 50 countries worldwide. They are a member of Hardware Club and was nominated [53] for the 'Best Hardware Startup' award at The Europas, London for three years in a row.

Media attention[edit]

MysteryVibe is the first brand in their category to have been featured on BBC[54], WSJ[55] and Forbes[56]. Ranked by European investors as No. 9 of the 100 Slush start-ups in Cofounder Magazine[57], and as UK's top 50 most disruptive companies[58]. MysteryVibe has been named as one of the "Top 100 Europe's hottest early-stage Founders" by PathFounders.[59] They have been listed at No. 7 in the "12 days of start-ups: Spectacular businesses set for stardom".[60]

References[edit]

  1. ^ http://www.alexa.com/siteinfo/mysteryvibe.com#
  2. ^ "Design Week Awards 2018 - the winners in full". Design Week. 26 June 2018. Retrieved 25 August 2019.
  3. ^ "MysteryVibe". iF WORLD DESIGN GUIDE. Retrieved 25 August 2019.
  4. ^ "MysteryVibe - Crescendo - the world's first body-adapting smart vibrator". Clios. Retrieved 25 August 2019.
  5. ^ "This is the world's greatest vibrator". Metro. 23 May 2015. Retrieved 26 August 2019.
  6. ^ Thistlethwaite, Felicity (4 June 2015). "When is a sex toy not just a sex toy? When it's designed by ROCKET SCIENTISTS". Express.co.uk. Retrieved 26 August 2019.
  7. ^ "Why an adaptable vibrator can amp up your sexual health". The Daily Dot. 8 May 2019. Retrieved 26 August 2019.
  8. ^ Anonymous (2 June 2017). "'This Is The One Vibrator That Brought Back My Sex Drive While I Was Taking Antidepressants'". Women's Health. Retrieved 26 August 2019.
  9. ^ a b "Design Week Awards 2018 - the winners in full". Design Week. 26 June 2018. Retrieved 25 August 2019.
  10. ^ Carter, Meg (5 May 2015). "One Size Doesn't Fit All: The Making Of A Next-Generation Sex Toy". Fast Company. Retrieved 25 August 2019.
  11. ^ "The First Customizable Vibrator Is Here". Bustle. Retrieved 25 August 2019.
  12. ^ Perel, Esther, The secret to desire in a long-term relationship, retrieved 26 August 2019
  13. ^ "Guys: 5 Sexy Things She Desires (That You're Probably NOT Doing)". YourTango. 2 June 2015. Retrieved 26 August 2019.
  14. ^ "About Us". MysteryVibe. Retrieved 26 August 2019.
  15. ^ "The Importance of Sex Toys in Sex Education". MysteryVibe. Retrieved 25 August 2019.
  16. ^ "4 Reasons You Should Buy Your Teenage Daughter a Vibrator". MysteryVibe. Retrieved 26 August 2019.
  17. ^ "How Mindfulness Can Improve Your Oral Sex Life". MysteryVibe. Retrieved 26 August 2019.
  18. ^ "What Is Endometriosis?". MysteryVibe. Retrieved 26 August 2019.
  19. ^ "How To Boost Your Sex Drive on Antidepressants". MysteryVibe. Retrieved 26 August 2019.
  20. ^ "Exercise and Sex: 6 Scientific Ways Running Can Improve Your Sex Life". MysteryVibe. Retrieved 26 August 2019.
  21. ^ "Signs of Prostate Cancer: An Important Conversation Around Men's Health". MysteryVibe. Retrieved 26 August 2019.
  22. ^ "Sexuality & Disability: What are Sex Toys & Sextech Bringing to the Table?". MysteryVibe. Retrieved 26 August 2019.
  23. ^ "How To Have Great Sex After Menopause". MysteryVibe. Retrieved 25 August 2019.
  24. ^ "App Annie". App Annie. Retrieved 21 February 2016.
  25. ^ "One Size Doesn't Fit All: The Making Of A Next-Generation Sex Toy". Co.Create. Retrieved 13 March 2016.
  26. ^ "Meet The Women Who Want To Help Other Women Orgasm". HuffPost. 30 March 2017. Retrieved 13 May 2017.
  27. ^ SA, BORN. "BORN.COM – Crescendo – The world's first truly personal adult toy by MysteryVibe". born.com. Retrieved 13 March 2016.
  28. ^ "Bustle". bustle.com. Retrieved 13 March 2016.
  29. ^ "A wearable vibrator for men is about to go on sale". The Independent. 6 July 2018. Retrieved 25 August 2019.
  30. ^ "Vibrator for MEN has six motors and makes orgasms 'harder, faster, longer and stronger'". The Sun. 10 January 2019. Retrieved 25 August 2019.
  31. ^ Winkie, Luke (18 June 2018). "Why Men Are Buying Vibrators — and Keeping Them for Themselves". Men's Health. Retrieved 25 August 2019.
  32. ^ "Interview with MysteryVibe - Soumyadip Rakshit, CEO". Eros Coaching. 6 June 2018. Retrieved 26 August 2019.
  33. ^ "Why an adaptable vibrator can amp up your sexual health". The Daily Dot. 8 May 2019. Retrieved 26 August 2019.
  34. ^ Kleinman, Zoe (27 April 2018). "Tech Tent: the technology of pleasure". Retrieved 26 August 2019.
  35. ^ "The Femedic reviews: the MysteryVibe Crescendo". The Femedic. 3 January 2019. Retrieved 26 August 2019.
  36. ^ "We Built the Mysteryvibe | Fueled". fueled.com. Retrieved 26 August 2019.
  37. ^ XBIZ. "MysteryVibe Unveils Rebranded Site, Celebrates 'Human Touch'". XBIZ. Retrieved 26 August 2019.
  38. ^ EDpublications (13 June 2019). "Sexual Health Tech Company MysteryVibe Reveals New Look". StorErotica. Retrieved 26 August 2019.
  39. ^ "About Us". MysteryVibe. Retrieved 26 August 2019.
  40. ^ "Did This Couple Design the World's Best Sex Toy?". nerve.com. Retrieved 13 May 2017.
  41. ^ "MysteryVibe | CrunchBase". www.crunchbase.com. Retrieved 2 January 2016.
  42. ^ "3 ways to fund your sex startup". VentureBeat. 20 July 2015. Retrieved 13 May 2017.
  43. ^ "Mysteryvibe". angel.co. Retrieved 2 January 2016.
  44. ^ "Mysteryvibe". angel.co. Retrieved 13 May 2017.
  45. ^ Knowles, Kitty. "MysteryVibe: $13 Million Sex Toy Startup Launches First Product For Penises". Forbes. Retrieved 25 August 2019.
  46. ^ "Red Dot Product Design Award Winners". red-dot.de. Retrieved 13 May 2017.
  47. ^ "Design Awards Winners: MysteryVibe". idesignawards.com. Retrieved 13 May 2017.
  48. ^ "Meet the young women making waves in digital in The Drum's 50 under 30". The Drum. Retrieved 13 May 2017.
  49. ^ "MysteryVibe - Crescendo - the world's first body-adapting smart vibrator". Clios. Retrieved 25 August 2019.
  50. ^ "MysteryVibe". iF WORLD DESIGN GUIDE. Retrieved 25 August 2019.
  51. ^ "Appliance Design Excellence in Design Awards". appliancedesign.com. Retrieved 13 May 2017.
  52. ^ "Stephanie Alys, Shanshan Xu and Soumyadip Rakshit: MysteryVibe – Young Guns by Startups.co.uk: Start up a successful business". Young Guns by Startups.co.uk: Start up a successful business. 16 September 2016. Retrieved 13 May 2017.
  53. ^ Butcher, Mike. "Vote now in The Europas Conference & Awards for European startups". TechCrunch. Retrieved 15 June 2016.
  54. ^ "Levine on Love, Long Distance Lovers". BBC iPlayer. Retrieved 10 February 2017.
  55. ^ Jervell, Ellen Emmerentze. "Beate Uhse's Products Are Prurient, but Its Annual Meeting Is Still Dull". WSJ. Retrieved 20 October 2019.
  56. ^ Knowles, Kitty. "MysteryVibe: $13 Million Sex Toy Startup Launches First Product For Penises". Forbes. Retrieved 20 October 2019.
  57. ^ Magazine, CoFounder. "The Slush 100 Start-ups – as picked by Top European Investors". Cofounder Magazine. Retrieved 2 January 2016.
  58. ^ "The UK's 50 Most Disruptive Companies". Disruption50. Retrieved 20 October 2019.
  59. ^ "PathFounders". The Europas | 14 June 2016 | London. Retrieved 2 January 2016.
  60. ^ "12 days of start-ups: Spectacular businesses set for stardom in 2016 – Startups.co.uk: Starting a business advice and business ideas". startups.co.uk. Retrieved 2 January 2016.