NASCAR opened an office in its second largest market in Canada in 2004. NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada.
The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada.
From 2007 to 2012, a Nationwide Series event in Montreal's Circuit Gilles Villeneuve was held on the first weekend in August: the NAPA Auto Parts 200. Since 2013, the Camping World Truck Series has held the Chevrolet Silverado 250 at Canadian Tire Motorsport Park. In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Pinty's Series runs a dozen events a year on tracks all across Canada.
- SportBusiness.com: NASCAR drivers into Canada
- "NASCAR's truck series to race at Canada road course in 2013". Sporting News, November 16, 2012. Accessed April 29, 2013.
- NASCAR Canada Inks Major Licensing Deal with The Trio Group (Wednesday, April 20, 2005)
- Canada, candy and Carl – NASCAR.COM
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