NBA on NBC
|NBA on NBC|
|Genre||NBA game telecasts|
|Presented by||Marv Albert
|Theme music composer||John Tesh|
|Opening theme||"Roundball Rock"|
|Country of origin||United States|
|No. of seasons||8 (1954–1962 version)
12 (1990–2002 version)
|Location(s)||Various NBA arenas (game telecasts)
NBC Studios, New York City, New York (studio segments, pre-game and post-game shows)
|Running time||150 minutes or until game ends|
|Production company(s)||NBC Sports|
|Picture format||480i (SDTV),
The NBA on NBC is the branding formerly used for presentations of National Basketball Association (NBA) games produced by the NBC television network in the United States. NBC held broadcast rights from 1955 to 1962 and again from 1990 (when it obtained the rights from CBS) to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-1980s.
NBC's first tenure with the National Basketball Association began on October 30, 1954 and lasted until April 7, 1962. On November 9, 1989, the NBA reached an agreement with the network worth US$600 million contract to broadcast the league's games for four years, beginning with the 1990–91 season. On April 28, 1993, NBC extended its exclusive broadcast rights to the NBA with a four-year, $750 million contract.
NBC's coverage of the NBA began on Christmas Day each season, with the exception of the inaugural season in 1990 (which featured a game on November 3 between the Los Angeles Lakers and the San Antonio Spurs), the 1998–99 season (as no Christmas games were played due to the lockout) and the final season of the network's contract in 2001–02 (which included two early season games featuring the return of Michael Jordan with the Washington Wizards). NBC aired the NBA All-Star Game every year (with the exception of 1999, when the game was canceled due to a lockout), usually at 6:00 p.m., Eastern Time. In 2002, NBC aired the game an hour earlier (at 5:00 p.m., Eastern) due to the Winter Olympics later that evening. Starting in 2000, during the NBA Playoffs, NBC would air tripleheaders on Saturdays and Sundays for the first two weeks of the playoffs. Prior to 2000, NBC would air a doubleheader on Saturday, followed by a tripleheader on Sunday.
On December 30, 2000, NBC aired a rare second December game. The Saturday match was the only time that NBC aired a game between Christmas Day and the start of the regular run of games in February. In 2001, NBC was scheduled to air an October preseason game involving an NBA team playing an international team; that game was canceled due to the September 11 attacks. During the 2001–02 NBA season, NBC added a significant number of Washington Wizards games to its schedule (due to the aforementioned return of Michael Jordan). When Jordan became injured during the middle of the season, the network replaced the added Wizards games with the games that had been originally on the schedule (for example, a March 2002 game between the Wizards and Orlando Magic was replaced at the last minute with an Indiana Pacers-Sacramento Kings game).
The theme music for the NBA on NBC broadcasts, "Roundball Rock," was composed by new-age artist John Tesh. The instrumental piece, which NBC used for every telecast during the network's twelve-year tenute with the NBA, is often used to this day by NBA TV for their live game coverage. After briefly considering using the theme for its NBA coverage, ABC decided against it, and has used several theme songs in its years of covering the league. In the early days of the WNBA, NBC used a variant of the theme for its game telecasts of the new league.
In 1991, "The Dream is Still Alive" by Wilson Phillips was played during the end of the season montage. Afterwards, until 1996, NBC would play the rock song "Winning It All" by The Outfield during its end-of-season montage. From 1997 to 2001, several contemporary music pieces were used for the montage (including, in 1997, R. Kelly's song "I Believe I Can Fly", which coincidentally came from a basketball film – Space Jam, which starred Michael Jordan and Pat Benatar's song "All Fired Up" from 1999 to 2001). After the 1999 Finals, NBC used Roundball Rock for their montage. In 2002, after NBC's final broadcast, the network aired a montage of memorable moments from every year of coverage, using music from "Titans Spirit" (from the film Remember the Titans) to "Winning It All" and most notably, "To The Flemish Cap" from the 2000 film The Perfect Storm. The song composed by James Horner is played at the beginning of the montage as well as the end featuring footage from the Los Angeles Lakers dynasty era. This theme song has made a brief comeback as part of NBC's Olympic basketball coverage in 2008, and again in 2016.
The pre-game show for NBC's NBA telecasts was NBA Showtime, a title that was used from 1990 until 2000, with the pre-game being unbranded afterward. Showtime was originally hosted by Bob Costas from the inaugural season of the 1990 contract to the 1995–96 season; Hannah Storm took over as host beginning with the 1996–97 season, who in turn was replaced by Ahmad Rashad in 2001 when Storm went on maternity leave. The video game NBA Showtime: NBA on NBC, by Midway Games, was named after the pregame show.
During the NBA Finals, additional coverage would be immediately available on CNBC, in which the panelists provided an additional half-hour of in-depth game discussions, after the NBC broadcast network's coverage concluded.
The halftime show was sponsored by Prudential Financial (Prudential Halftime Report), and later NetZero (NetZero at the Half) and Verizon Wireless (Verizon Wireless at the Half). The broadcasts also featured a segment during the live games called Miller Genuine Moments, which provided a brief retrospective on a particular historically significant and/or dramatic moment in NBA history; this segment was discontinued towards the end of NBC's coverage. For a brief period in 2001–02, NBC aired a studio segment called 24, in which each analyst (at that time, Pat Croce, Jayson Williams or Mike Fratello) would have 24 seconds to talk about issues concerning the NBA. NBC (in conjunction with completely revamping the pregame show) discontinued the segment in February 2002, after Williams was arrested on murder charges.
During its twelve-year run, the NBA on NBC experienced ratings highs and lows for the NBA. In the 1990s, the NBA Finals ratings were stellar, with the exception of 1999 Finals. In 1998, the NBA set a Finals ratings record, with an 18.7 household rating for the second Chicago Bulls-Utah Jazz series, the last championship run by the Michael Jordan-led Bulls. The very next year (after a lockout which erased part of the season), the ratings for the 1999 Finals plummeted, marking the beginning of an ongoing period of lower viewership for the league's game telecasts. In 2002, NBC set a record for the highest-rated Western Conference Final, including a 14.2 rating for Game 7 of the series between the Los Angeles Lakers and Sacramento Kings.
NBC's highest-rated regular season game was Michael Jordan's first game back from playing minor league baseball; the March 1995 game between the Chicago Bulls and Indiana Pacers scored a 10.9 rating (higher than all but three NBA telecasts on ABC). As a comparison, the first game in Jordan's second comeback (a game against the New York Knicks that aired on TBS opposite the 2001 World Series) scored a rating between a 3.0 and 4.0. NBC's first game of Jordan's second comeback scored ratings similar to that number.
The end of The NBA on NBC
Upon the expiration of NBC Sports' contract with the NBA in 2002, the league signed a broadcast television rights agreement with ABC, which began airing games in the 2002–03 season. NBC had made a four-year, US$1.3 billion bid in the spring of 2002 to renew its NBA rights, but the league instead made six-year deals worth $4 billion with ESPN, ABC and TNT.
Whereas NBC normally televised 33 regular games per year, ABC would generally air fewer than 20 regular season games annually. According to NBA Commissioner David Stern, the reduced number of network telecasts was at the league's own request since the NBA believed that they would get a higher audience for a single game (in contrast to NBC's tripleheaders). From 2002 to 2006, the NBA's ratings on broadcast television (ABC) have dropped almost a full ratings point (from nearly a 3.0 average rating to just above a 2.0 rating). NBC averaged a 5.5 average rating during the 2002 NBA Playoffs. ABC averaged a 3.3 average rating for the 2005 NBA Playoffs.
In response to the impending loss of NBA coverage, NBC Entertainment president Jeff Zucker said:
|“||We lost football two years ago, and we stayed a strong No. 1. We lost baseball, and we stayed a strong No. 1. Now we're about to lose basketball, and I believe we'll stay a strong No. 1. The fact is, it's had no impact on our prime time strength. . . NBC can now program all of Sunday nights without going around basketball. I think that's a huge advantage for us. We haven't been able for the last several years to put a program at 8 o'clock (such as American Dreams) because we've had the NBA.||”|
Within two years of the network losing the NBA rights, NBC dropped to fourth place in the prime time television rankings for the first time in its history, which was also partly the result of a weaker prime time schedule, and would more or less remain there until for almost nine years.
|“||The definition of winning has become distorted. If winning the rights to a property brings with it hundreds of millions of dollars in losses, what have you won? When faced with the prospect of heavy financial losses, we have consistently walked away and have done so again. ... We wish the NBA all the best. We have really enjoyed working with them for more than a decade to build the NBA brand.||”|
NBC's last NBA telecast to date was Game 4 of the 2002 NBA Finals, which closed with highlights from the network's 12-year run with the league; through the Chicago Bulls' dynasty led by Michael Jordan and Scottie Pippen, the retirement of Larry Bird and Magic Johnson and the Los Angeles Lakers' new Shaq/Kobe reign. The final image of the end montage was set in an empty gym, showing a basketball bouncing into the background and ending with the message, "Thanks for The Memories." Prior to the sequence, announcer Marv Albert and color commentators Steve Jones and Bill Walton evaluated the end of their NBA contract and of the series. After that, Bob Costas closed the network's last NBA broadcast with the following:
Okay, Marv. Thanks very much. And as Marv himself would say, "it should be pointed out" that Marv is celebrating his forty-ninth birthday tonight for a record twelfth consecutive year. Well, another season is in the books. The Lakers title run continues with perhaps no end in sight. But as Marv said, we have reached the end of our run with the NBA. NBC's twelve years televising the league had been filled with indelible moments. And so, as we say good night, here's an appreciative look back. And for one last time, you've been watching the NBA on NBC.
- Jerry Doggett (1960–1961)
- Marty Glickman (1954–1961)
- Jim Gordon (1954–55)
- Curt Gowdy (1955–1960)
- Chick Hearn (1957–1958)
- Joe Lapchick (1955–56)
- Lindsey Nelson (1954–1961)
- Bill O'Donnell (1957–1960)
- Bud Palmer (1958–1962)
- Bob Wolff (1961–1962)
The 1959 NBA All-Star Game marked the first time that the All-Star Game was nationally televised. However, NBC only broadcast the second half at 10:00 p.m. Eastern Time, in lieu of its Friday Night Fights telecast.
NBC's first broadcast team of the 1990s–2000s era was made up of Marv Albert and Mike Fratello, with Ahmad Rashad serving as sideline reporter. Other broadcasters at the time included Dick Enberg and Steve "Snapper" Jones. Aside from Rashad, Jim Gray and Hannah Storm also handled sideline reporting duties; before becoming the television voice of the Spurs, Lakers and Pelicans, Joel Meyers also started as a sideline reporter for NBC. Bob Costas presided as host of the network's pre-game show, NBA Showtime.
In 1992, basketball legend Earvin "Magic" Johnson became a top game analyst (alongside the likes of Enberg, Albert and Fratello), however his performance was heavily criticized. Among the complaints were his apparently poor diction skills, his tendency for "stating the obvious," his habitual references to his playing days, and an overall lackluster chemistry with his broadcasting partners. Johnson would ultimately be slowly phased out of the NBA on NBC after helping commentate the 1993 NBA Finals.
In 1994, Mike Fratello left the booth (in order to become the head coach of the Cleveland Cavaliers) and was replaced with Matt Guokas. Albert and Guokas broadcast the 1994 NBA Finals and were joined for the 1995 NBA Finals by Bill Walton. Albert, Guokas and Walton, while not working regular season games together (Walton usually worked games with Steve Jones and play-by-play announcers Dick Enberg, Tom Hammond or Greg Gumbel), broadcast the next two Finals (1996 and 1997) together in a three-man booth.
1997 was the last time Marv Albert would call the NBA Finals for NBC during the decade, as an embarrassing sex scandal forced NBC to fire Albert before the start of the 1997–1998 season. To replace Albert, NBC tapped studio host Bob Costas for play-by-play. Matt Guokas did not return to his post as main color commentator, and was replaced by NBA legend Isiah Thomas; Costas was replaced on the pre-game show by Hannah Storm. Midway through the season, Costas and Thomas were joined by recently fired Detroit Pistons coach Doug Collins. Collins served to take some weight off Thomas, who was considered by some to be uncomfortable in the role of lead analyst. Thomas, in particular, was singled out for his soft voice and often stammered analysis.
The team of Costas, Thomas and Collins worked the major games that season including the 1998 NBA Finals (which set an all-time ratings record for the NBA). Mike Breen, who played second fiddle to Albert on MSG Network's New York Knicks broadcasts, was hired to do select playoff games that year and was later promoted to backup announcer status. For the 1998–99 season, Thomas was moved to the studio, while Costas and Collins made up the lead team. The 1998–1999 season, which was marred by a lengthy lockout (which resulted in the regular season being shortened to 50 games) included the low-rated 1999 NBA Finals between the San Antonio Spurs and the New York Knicks. Albert was brought back for the 1999–2000 season, making a return which included calling that year's lead Christmas Day game between the San Antonio Spurs and the Los Angeles Lakers from Staples Center.
The 2000–2001 season brought to an end to Bob Costas' direct role with the NBA on NBC (although Costas would work playoff games for the next two seasons and would return to host NBC's coverage for the 2002 NBA Finals). Costas deferred to Marv Albert, allowing Albert to again be the lead broadcaster for the NBA, and stayed on only to deliver interviews and special features. On the studio front, Hannah Storm left her position as studio host to go on maternity leave, with Ahmad Rashad taking over for Storm; Isiah Thomas left NBC to become coach of the Indiana Pacers. Joining Ahmad Rashad were former Phoenix Suns player Kevin Johnson and former NBA coach P. J. Carlesimo. Marv Albert joined Doug Collins as the primary broadcast team, and the two broadcast the 2001 NBA Finals, which had the highest ratings for a Finals match since 1998. After the season, Collins was hired away from NBC by the Washington Wizards, which forced the network to move the longtime secondary color duo of Steve Jones and Bill Walton to the lead broadcast team with Albert.
During the 2001 NBA Finals between the Los Angeles Lakers and the Philadelphia 76ers, NBC decided to cross-promote its NBA coverage with its then-popular quiz show The Weakest Link. Two 10-minute editions of The Weakest Link aired during halftime of Games 2 and 3, featuring Bob Costas, Bill Walton and Steve Jones as contestants, along with Charlotte Hornets guard Baron Davis and Los Angeles Sparks center Lisa Leslie.
The 2001–2002 season featured several anomalies, as NBC started their coverage on the first Saturday of the season, for the first time since 1991. The reason for this was NBA legend Michael Jordan's return to playing, this time for the Washington Wizards. NBC covered an early December game featuring Jordan's Wizards as well, which marked the first time a broadcast television network aired more than one pre-Christmas NBA game since CBS in the 1980s.
That year also marked the return of Hannah Storm from maternity leave, with her and Ahmad Rashad alternating as studio hosts throughout the 2002 season. That year, NBC's studio team consisted of Rashad and Storm with former Philadelphia 76ers owner Pat Croce, the returning Mike Fratello, and former player Jayson Williams. The tandem stayed together through the 2002 NBA All-Star Game. During the week between the All-Star Game and NBC's next scheduled telecast, Williams was arrested after shooting and killing his limousine driver. He was promptly fired by NBC, which also did not return Croce or Fratello to studio coverage. Instead, the network brought in Tom Tolbert, who had only recently been added to NBC Sports as a third-string analyst paired with Mike Breen. Tolbert stayed on as the lone studio analyst through the end of the season, and won acclaim by several in the media, including USA Today sports columnist Rudy Martzke. Hannah Storm was not able to anchor the 2002 NBA All-Star Game as she was on assignment at the 2002 Winter Olympics in Salt Lake City serving as daytime studio host; Rashad solo anchored from the studio.
In June 2002, Ahmad Rashad told the Los Angeles Times, in an interview conducted before the 2002 NBA Finals began, that he would be ending his 20-year run with NBC Sports, after hosting the pre-game show for Game 3 of the Finals. Hannah Storm, meanwhile, covered the 2002 NBA Finals as host of the CNBC post-game show.
Two days before NBC was to begin its playoff coverage, both Marv Albert and Mike Fratello, returning from working a Philadelphia 76ers–Indiana Pacers game on TNT, were seriously injured in a limousine accident. That week, NBC juggled its announcing teams, which resulted in Bob Costas and Paul Sunderland working some early-round playoff games. Fratello would return to TNT after several days, and Albert returned to NBC for Game 1 of the Western Conference Semifinals between the Dallas Mavericks and Sacramento Kings.
The season would also turn out to be NBC's last with the NBA. In January 2002, the league announced a six-year agreement with The Walt Disney Company and AOL-Time Warner, which resulted in the broadcast television rights being acquired by ABC. That year, NBC's playoff ratings were much higher than in previous years, including tallying record-high ratings for the 2002 Western Conference Finals. Those high ratings did not translate to the Finals, which scored their lowest ratings in over two decades.
List of broadcasters
Jim Fagan's voice was heard in nearly every single NBA telecast on NBC; as the voice behind "This is the NBA on NBC," he also did several voice-over promotions for the network's game broadcasts, along with "arena announcer" duties in EA Sports's NBA Live video game series. Mitch Phillips also did voice-over work for the broadcasts, primarily for promotions.
|1991||Marv Albert||Mike Fratello||Ahmad Rashad
|1992||Marv Albert||Mike Fratello
|1993||Marv Albert||Mike Fratello
|1994||Marv Albert||Matt Guokas||Ahmad Rashad
|1995||Marv Albert||Matt Guokas
|1996||Marv Albert||Matt Guokas
|1997||Marv Albert||Matt Guokas
|1998||Bob Costas||Doug Collins
|1999||Bob Costas||Doug Collins||Ahmad Rashad
|2000||Bob Costas||Doug Collins||Ahmad Rashad
|2001||Marv Albert||Doug Collins||Jim Gray
|2002||Marv Albert||Bill Walton
|Date||Game||Time (ET)||Game||Time (ET)||Game||Time (ET)|
|November 3, 1990||Los Angeles Lakers at San Antonio Spurs||3:30ET|
|December 25, 1990||Detroit Pistons at Chicago Bulls||3:30ET|
|January 27, 1991||Los Angeles Lakers at Boston Celtics||12:30ET|
|February 3, 1991||Phoenix Suns at Detroit Pistons||1:00ET||Chicago Bulls at Los Angeles Lakers||3:30ET|
|February 10, 1991||1991 NBA All Star Game (Charlotte)||3:30ET|
|February 17, 1991||Detroit Pistons at New York Knicks||1:00ET|
|February 18, 1991||Chicago Bulls at Cleveland Cavaliers||3:30ET||San Antonio Spurs at Utah Jazz||3:30ET|
|February 24, 1991||Boston Celtics at Indiana Pacers||1:00ET||Los Angeles Lakers at Detroit Pistons||3:30ET|
|March 3, 1991||Portland Trailblazers at Boston Celtics||1:00ET||Utah Jazz at Philadelphia 76ers||1:00ET||Houston Rockets at Los Angeles Lakers||3:30ET|
|March 10, 1991||Chicago Bulls at Atlanta Hawks||12:00ET|
|March 17, 1991||Philadelphia 76ers at Boston Celtics||12:00ET|
|March 24, 1991||Detroit Pistons at San Antonio Spurs||1:00ET|
|March 31, 1991||Chicago Bulls at Boston Celtics||12:00ET||Cleveland Cavaliers at Philadelphia 76ers||12:00ET|
|April 7, 1991||Philadelphia 76ers at Chicago Bulls||3:30ET||Portland Trailblazers at Dallas Mavericks||3:30ET|
|April 13, 1991||Los Angeles Lakers at Portland Trailblazers||3:30ET|
|April 14, 1991||New York Knicks at Boston Celtics||1:00ET||Detroit Pistons at Indiana Pacers||1:00ET||San Antonio Spurs at Phoenix Suns||3:30ET|
|April 20, 1991||Los Angeles Lakers at Utah Jazz||3:30ET|
|April 21, 1991||Detroit Pistons at Chicago Bulls||3:30ET|
Several NBA observers accused NBC and the NBA of being biased with certain teams and individual players. NBC benefited from having all of the Finals it televised involve the popular Chicago Bulls or the large-market Los Angeles Lakers, New York Knicks or Houston Rockets; however, smaller-market teams such as those in San Antonio, Sacramento, Phoenix, Seattle, Portland, Utah, Indiana, Orlando and Miami all made regular appearances on NBC games during its run.
|Contracts||$601 million/4 years||$892 million/4 years||$1.616 billion/4 years|
- John Tesh's Facebook page
- on YouTube
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- ""NBA on NBC" Regular Season TV Schedules – 1990–2002". The506.com.
- "John Tesh's Facebook Page". Facebook.
- "Welcome to THEOUTFIELD.com". TheOutfield.com.
- Bill Carter (March 20, 2000). "Basketball Ratings Hit a Slump at NBC And That Is Costly". The New York Times. The New York Times Company. Retrieved July 29, 2011.
- Richard Sandomir (January 9, 2002). "Cable Is Said to Muscle Out NBC for N.B.A. Rights". The New York Times. The New York Times Company. Retrieved July 29, 2011.
- Tom Ziller (May 19, 2011). "Dick Ebersol Resigns: NBC Sports Embraced, Dismissed NBA During His Reign". SBNation.com. OpenCalais. Retrieved May 19, 2011.
- "SportsBusinessDaily.com". Sports Business Daily.
- on YouTube
- "The NBA on NBC: 1954–55 to 1961–62". The506.com.
- Bill Simmons (September 27, 2002). "Magic's Act". ESPN. Archived from the original on December 10, 2002.
- Ryan Yoder (January 25, 2012). "Top 10 Sports Media Busts". Awful Announcing. Retrieved July 28, 2012.
- Larry Stewart (June 10, 2002). 10 articles.latimes.com/2002/june/10 "Walton Delivers the Jabs, O'Neal the Knockout" Check
|url=value (help). Los Angeles Times. Times Mirror Company. Retrieved May 19, 2011.
- on YouTube
- ESPN.com – NBA – PLAYOFFS2002 – The day Tesh's music might die
- nba-low.mov QuickTime MOV video: voice-over Mitch Phillips on commercial spots for the NBA on NBC.
- NBA Showtime: NBA on NBC
- NBA finalizes TV deals: Goodbye NBC
- Inquiry into Sports Programming Migration
- NBA on NBC – Short cut.
- InsideHoops – NBA TV Contracts
- Jump The Shark – NBA on NBC
|NBA network broadcast partner
1955 – 1962
NBA on SNI
|NBA network broadcast partner
1990 – 2002
|WNBA network broadcast partner
1997 – 2002