|Country of origin||United States|
|Owner||NBC Sports Group
|Key people||Mark Lazarus (chairman, NBC Sports Group)|
|Major broadcasting contracts||NFL
Notre Dame football
Tour de France
NBC Sports is the programming division of the American broadcast network NBC, owned by the NBCUniversal Television Group division of NBCUniversal, that is responsible for sports broadcasts on the network, and its dedicated national sports cable channels. Formerly operating as "a service of NBC News", it broadcasts a diverse array of sports events, including the Olympic Games, the NFL, NASCAR, the NHL, Notre Dame football, the PGA Tour, the IndyCar Series, the Premier League and the Triple Crown, among others. Other programming from outside producers – such as coverage of the Ironman Triathlon – is also presented on the network through NBC Sports. With Comcast's acquisition of NBCUniversal, its own cable sports networks were aligned with NBC Sports into a part of the division known as the NBC Sports Group.
- 1 History
- 2 Olympics
- 3 Programs throughout the years
- 4 Notable personalities
- 5 Presidents and chairmen
- 6 Main competitors
- 7 References
- 8 External links
In 2000, NBC declined to renew its broadcast agreement with Major League Baseball. In 2002, it was additionally outbid by ESPN and ABC for the NBA's new broadcast contract, ending the league's twelve-year run on NBC.
During this era, NBC experimented with broadcasting emerging sports. In 2001, the network partnered with the World Wrestling Federation (WWF) to establish the XFL – a new football league which introduced modified rules and debuted to tremendous, but short-lived fanfare, only lasting one season (NBC shared broadcast rights to the league's games, which were mainly held on Saturday nights, with UPN). In 2003, NBC obtained the broadcast rights and a minority interest in the Arena Football League. The network televised weekly games on a regional basis, as well as the entire playoffs. The deal lasted four years, after which the league and NBC parted ways.
Beginning with the 1999 Pennzoil 400, NBC began its foray into NASCAR. NBC, along with Fox, FX and TNT, obtained the broadcast rights of the top two series – the Winston Cup and Busch Series – in a six-year deal, beginning in 2001. NBC televised the second half of the season and alternated coverage of the Daytona 500 with Fox. In December 2005, NBC announced that it would not renew its agreement with NASCAR. In 2001, NBC obtained the broadcast rights to horse racing's Triple Crown in a five-year deal.
In 2004, NBC reached a broadcast agreement with the National Hockey League (NHL). The revenue-sharing deal called for the two sides to split advertising revenue after the network recouped the expenses. Games were supposed to begin airing on the network during the 2004–05 season, however a league lockout that resulted in the cancellation of that season delayed the start of the contract until the second half of the 2005–06 season. NBC televised regular season games at first on Saturday afternoons before moving the telecast to Sundays, Saturday and Sunday afternoon playoff games, and up to five games of the Stanley Cup Final. Additionally in 2008, NBC broadcast the first Winter Classic, an outdoor NHL game played on New Year's Day at Ralph Wilson Stadium, a success in attendance and television ratings. The following year's Winter Classic would become the most-watched regular season game in 34 years. In addition to this regular season success, Game 7 of the 2009 Stanley Cup Final was watched by an average of 8 million viewers, the highest ratings for an NHL game in 36 years.
The NFL also returned to NBC in 2006 after an eight-year hiatus, broadcasting the league's new flagship Sunday Night Football game, along with select postseason games and Super Bowls XLIII, XLVI, XLIX and LII.
NBC Sports Group
In January 2011, Comcast finalized its acquisition of a majority share in NBC Universal. As a result of the merger, the operations of Comcast's existing sports networks, such as Golf Channel and Versus, were merged into an entity known as the NBC Sports Group. NBC Sports' senior vice president Mike McCarley additionally became Golf Channel's new head. NBC Sports' golf production unit was merged with Golf Channel, along with NBC's on-air staff, with that unit rebranding under the banner "Golf Channel on NBC", while Versus was reformatted toward a more mainstream audience, renamed the NBC Sports Network and eventually rebranded as NBCSN.
The merger also helped influence an extension of NBC Sports' contract with the NHL; the 10-year deal – valued at close to $2 billion, unified the cable and broadcast television rights to the league and introduced a new "Black Friday" Thanksgiving Showdown game on NBC, along with national coverage for every game in the Stanley Cup playoffs. On July 3, 2011, ESPN obtained the exclusive broadcast rights to Wimbledon in a 12-year deal, ending NBC's television relationship with The Championships after 42 years.
On August 10, 2011, NBC Sports also announced a new three-year broadcasting contract with Major League Soccer to produce games for the 2012 season on NBC and the NBC Sports Network. This included the broadcast of two regular season games, two playoff games, and two national team matches on NBC and 38 regular season games, three playoff games, and two national team matches on NBC Sports Network. On October 28, 2012, NBC Sports also announced a three-year, $250 million deal to televise Premier League soccer in English (primarily on NBCSN) and Spanish (on Telemundo and mun2) beginning with the 2013–14 season, replacing ESPN and Fox Soccer as the league's U.S. broadcasters.
On October 15, 2012, NBC Sports announced that it had acquired broadcast rights to the Formula One World Championship (formerly held by Speed and Fox Sports) in a four-year deal with the series. The majority of its coverage (including much of the season, along with qualifying and practice sessions) would air on NBCSN, while NBC would air the Monaco Grand Prix, Canadian Grand Prix and the final two races of the season, which include the United States Grand Prix. All races will also be streamed online and through the NBC Sports Live Extra mobile app.
On March 18, 2013, nearly all of the operations for NBC Sports and NBCSN began to be based out of a purpose-built facility in Stamford, Connecticut. The move was made mainly to take advantage of tax credits given by the state of Connecticut, which NBC has taken advantage of previously with the daytime talk shows of its sister broadcast syndication division. Only Football Night in America remained in New York City, at Studio 8G in Rockefeller Center, until September 7, 2014, when production of that program also moved to Stamford.
In July 2013, NBC Sports reached a 10-year deal to restore NASCAR coverage to its properties for the first time since 2006. Beginning in the 2015 season, NBC and NBCSN televise coverage of the final 20 races of the NASCAR Sprint Cup Series, and the final 19 races of the NASCAR Nationwide Series. While no specific financial details were disclosed, NBC reportedly paid 50% more than ESPN and TNT (who took over the portion of the season previously held by NBC) combined under the previous deal.
On June 7, 2015, NBC Sports and The R&A agreed to a twelve-year deal to televise The Open Championship, Senior Open Championship, and Women's British Open on NBC and Golf Channel, beginning in 2017. The move came a year after NBC lost the rights to USGA tournaments to Fox Sports. The R&A's deal with ESPN had been through 2017, but the broadcaster opted out of the final year of their agreement.
Universal Sports Network ceased operations in November 2015. NBCUniversal acquired the rights to the content that was previously held by Universal Sports Network. Much of the programming moved to Universal HD, with the rest of the programming moving to NBCSN and NBC Sports Live Extra.
On March 7, 2016 NBC Sports and England's Premiership Rugby agreed an initial three-year deal to televise the Aviva Premiership from the following season. Up to 24 regularly scheduled Game of the Week programs for each round of the premiership will air on NBCSN and up to 50 other games will also be streamed live throughout the season on NBC Sports Live Extra. NBC's first live match was on March 12, 2016 when London Irish hosted Saracens at the Red Bull Arena in New Jersey. Live on NBCSN.
In 1964, NBC televised the Summer Olympics in Tokyo; in 1972, NBC televised the Winter Olympic Games for the first time. 1980 would prove to be a stinging disappointment for the network; after contentious negotiations, NBC won the broadcast rights to the Summer Games in Moscow. After the Soviet Union invaded Afghanistan, the United States and 64 other countries boycotted the event. NBC substantially scaled back its coverage and lost heavily in advertising revenue. In 1988, NBC televised the Summer Olympics in Seoul. Since then, it has branded itself as "America's Olympic Network", televising every Summer Olympic Games since the Seoul event, as well as having televised every Winter Olympics since 2002. In total, NBC has aired 13 Summer and Winter Olympics, the most by any one U.S. network; the Olympic Games have also become an integral part of the network, despite some recurring controversy over its method of tape delaying events in part to take advantage of a wider national audience in prime time. In 1998, Ebersol was named president of NBC Sports and Olympics. The 2010 Games in Vancouver were watched by a total of 190 million viewers, including 27.6 million viewers of the Gold Medal Game in men's hockey.
During the 2014 Winter Olympics in Sochi, Russia, over 500 hours of the games were broadcast across five NBC-owned television channels (NBC, NBCSN, CNBC, MSNBC and USA Network) with 1,000 hours being streamed digitally. In January, the company announced some exclusive digital-only streaming of the 2014 Olympics via the NBCOlympics.com website and the NBC Sports Live Extra app for Android and iOS, including exclusive content such as Gold Zone, Olympic Ice and NBC's Olympic News Desk.
Programs throughout the years
- NFL on NBC: 1955–1963 (NFL Championship Game), 1970–1997 (AFC), 2006–present (NBC Sunday Night Football), 2016–present (Thursday Night Football)
- Super Bowl: I (shared with CBS), III, V, VII, IX, XI, XIII, XV, XVII, XX, XXIII, XXVII, XXVIII, XXX, XXXII, XLIII, XLVI, XLIX, LII and LV
- Pre-game show: Grandstand (1975–1976), NFL 77, 78, et al. (1977–1986), NFL Live! (1987–1994), NFL on NBC (1995–1997), Football Night in America (2006–present)
- American Football League (1965–1969)
- College football (1946–1965, 1991–present)
- Olympics on NBC
- NASCAR on NBC (1999–2006, 2015–present)
- Golf Channel on NBC (1964–present)
- NHL on NBC: 1966, 1972–1975, 1990–1994 (All Star Game), 2005–present
- IAAF World Championships
- Thoroughbred Racing on NBC (1981–present)
- French Open (1983–present)
- Tour de France (2011–present)
- IndyCar Series on NBC (2009–present)
- Premier League (2013–present)
- Formula One (2013–present)
- U.S. Figure Skating Championships (2008–present)
- ISU Grand Prix of Figure Skating (2004–present)
- Four Continents Figure Skating Championships
- FIS Alpine Ski World Cup
- Bobsleigh World Cup
- Skeleton World Cup
- Red Bull Global Rallycross (2014–present)
- Fencing World Cup
- FINA Diving World Cup
- FIVB Beach Volleyball World Tour
- World Marathon Majors
- Premier Boxing Champions (2015–present)
- Major League Baseball on NBC: World Series presented by The Gillette Company (1947–1965), NBC Game of the Week (1956–1964, 1966–1989), Baseball Night in America (1994–1995), Major League Baseball on NBC (1996–2000)
- NBA on NBC (1955–1962, 1990–2002)
- Rose Bowl (1952–1988)
- Sugar Bowl (1959–1969)
- Orange Bowl (1965–1995)
- Fiesta Bowl (1978–1995)
- Cotton Bowl Classic (1953–1957, 1993–1995)
- Gator Bowl (1996–2006)
- Hall of Fame Bowl (1988–1992)
- Citrus Bowl (1984–1985)
- Army–Navy Game (1945–1953, 1955–1959, 1964–1965)
- USGA Championships (1995–2014)
- College Basketball on NBC (1969–1998)
- Wimbledon (1969–2011)
- NBC SportsWorld (1978–1992)
- Championship Auto Racing Teams (1979–1990, 1994, 2005–2007)
- American Le Mans Series (1999–2004, 2007–2008)
- Gillette Cavalcade of Sports (1946–1960)
- Michael Jordan Celebrity Golf Classic (1990s)
- Thoroughbred Racing on NBC
- The Superstars (1985–1990)
- XFL (2001)
- AFL on NBC (2003–2006)
- CFL on NBC (1954, 1982, 2012–2013)
- PBA Fall Tour (1984–1991)
- AVP Tour (1990–2009)
- NBC Sunday Night Football - Al Michaels, Mike Tirico
- Thursday Night Football - Al Michaels, Mike Tirico
- Notre Dame Football on NBC – Dan Hicks, Mike Tirico
- NHL on NBC – Mike Emrick, Kenny Albert, Gord Miller, John Forslund, Chris Cuthbert, Randy Hahn
- Tennis on NBC – Ted Robinson
- Golf Channel on NBC – Dan Hicks, Mike Tirico, Terry Gannon
- Olympics on NBC – Mike Emrick, Tom Hammond, Dan Hicks, Mike Tirico, Ted Robinson, Al Trautwig, Arlo White, JP Dellacamera, Sebastian Salazar
- Premier League –Arlo White, Steve Bower, Peter Drury, Jim Proudfoot, Jon Champion
- NASCAR on NBC – Rick Allen, Leigh Diffey, Ralph Sheheen, Dave Burns
- IndyCar Series on NBC – Leigh Diffey, Brian Till, Kevin Lee
- Formula One on NBC – Leigh Diffey
- Red Bull Global Rallycross – Leigh Diffey, Toby Moody
- Rugby World Cup – Bill Seward
- NBC Sunday Night Football – Cris Collinsworth
- Thursday Night Football – Cris Collinsworth, Doug Flutie, Tony Dungy
- Notre Dame Football on NBC – Doug Flutie
- Tennis on NBC – John McEnroe, Mary Carillo
- Golf Channel on NBC – Gary Koch, Peter Jacobsen, Johnny Miller
- NHL on NBC – Eddie Olczyk, Brian Boucher, Jamie Baker, Joe Micheletti
- Premier League – Lee Dixon, Graeme Le Saux, Jim Beglin, Phil Neville, Tim Howard, Geoff Cameron, Kevin Kilbane
- NASCAR on NBC – Steve Letarte, Jeff Burton, Dale Jarrett, Frank Stoddard
- IndyCar Series on NBC – Paul Tracy, Steve Matchett, Townsend Bell
- Formula One on NBC – David Hobbs, Steve Matchett
- Red Bull Global Rallycross – Townsend Bell
- NBC Sunday Night Football – Michele Tafoya
- Thursday Night Football – Heather Cox
- Notre Dame Football on NBC – Kathryn Tappen
- Golf Channel on NBC – Roger Maltbie, Mark Rolfing, Notah Begay III, Steve Sands
- NHL on NBC – Pierre McGuire, Brian Engblom
- Olympics on NBC – Andrea Joyce, Michele Tafoya, Heather Cox
- Formula One on NBC – Will Buxton, Kelli Stavast
- NASCAR on NBC – Marty Snider, Kelli Stavast, Mike Massaro, Dave Burns, Alex Hayden, Jim Noble, Parker Kligerman, Ralph Sheheen
- Red Bull Global Rallycross – Kristen Kenney
- NBC Sunday Night Football – Mike Tirico, Bob Costas, Dan Patrick, Liam McHugh
- Thursday Night Football – Bob Costas, Mike Tirico, Rich Eisen, Liam McHugh, Chris Rose
- Notre Dame Fighting Irish – Liam McHugh
- NHL on NBC – Liam McHugh
- Golf Channel on NBC – Jimmy Roberts, Mike Tirico
- Olympics on NBC – Peter Alexander, Mary Carillo, Bob Costas, Alex Flanagan, Lester Holt, Al Michaels, Dan Patrick, Jimmy Roberts, Mike Tirico
- Premier League – Rebecca Lowe, Arlo White, Steve Bower, Gary Lineker, Sebastian Salazar
- NASCAR on NBC – Krista Voda
- NBC Sunday Night Football – Tony Dungy, Mike Florio, Rodney Harrison, Peter King
- Thursday Night Football – Tony Dungy, Rodney Harrison, Michael Irvin, Steve Mariucci, Marshall Faulk, Willie McGinest, LaDanian Tomlinson
- Notre Dame Football on NBC – Jonathan Vilma
- NHL on NBC – Mike Milbury, Keith Jones, Jeremy Roenick
- Premier League – Phil Neville, Robbie Mustoe, Robbie Earle, Kyle Martino
- NASCAR on NBC – Kyle Petty, Dale Jarrett, Ray Evernham
- NBA on NBC – Marv Albert, Mike Breen, Bob Costas, Don Criqui, Dick Enberg, Greg Gumbel, Tom Hammond
- NFL on NBC – Marv Albert, Don Criqui, Dick Enberg, Marty Glickman, Curt Gowdy, Charlie Jones, Jim Simpson
- NHL on NBC – Tim Ryan, Jim Simpson, Dave Strader
- Major League Baseball on NBC – Mel Allen, Bob Costas, Dick Enberg, Joe Garagiola, Sr., Curt Gowdy, Bryant Gumbel, Lindsey Nelson, Vin Scully, Bob Wolff
- Triple Crown – Tom Durkin
- The Championships, Wimbledon – Dick Enberg
- Notre Dame Football on NBC – Don Criqui, Dick Enberg, Tom Hammond
- NBC SportsWorld – Paul Page
- NASCAR on NBC – Bill Weber, Allen Bestwick
- IndyCar Series on NBC – Bob Jenkins, Mike King
- MLS on NBC – John Strong, Steve Cangialosi, Richard Fleming
- NHL on NBC – Ted Lindsay, Bill Clement, John Davidson
- NFL on NBC – Merlin Olsen, Paul Maguire, Phil Simms, Bob Trumpy
- NBC Sunday Night Football – John Madden
- Major League Baseball on NBC – Joe Garagiola, Sr., Tony Kubek, Joe Morgan, Tom Seaver
- NBA on NBC – Julius Erving, Doug Collins, Mike Fratello, Matt Guokas, Magic Johnson, Steve "Snapper" Jones, Peter Vecsey, Bill Walton
- Notre Dame Football on NBC – Pat Haden, Mike Mayock
- College Basketball on NBC – Al McGuire, Billy Packer
- NASCAR on NBC – Benny Parsons, Wally Dallenbach, Jr.
- MLS on NBC – Brian Dunseth, Stuart Holden, Shep Messing, Robbie Russell
- The Championships, Wimbledon – Bud Collins
- Major League Baseball on NBC – Bob Costas, Jim Gray, Tony Kubek, Hannah Storm
- Olympics on NBC – Melissa Stark, Lesley Visser, Chris Wragge, Craig Sager, Marty Snider
- NBA on NBC – Jim Gray, Ahmad Rashad
- NFL on NBC – Ahmad Rashad, O.J. Simpson
- NBC Sunday Night Football – Andrea Kremer
- Notre Dame Football on NBC – Lewis Johnson, Alex Flanagan, John Dockery
- French Open – Bud Collins
- Olympics on NBC – Curt Gowdy, Dick Enberg, Gayle Gardner, Bryant Gumbel, Greg Gumbel, Jim Lampley, Hannah Storm
- NFL on NBC – Gayle Gardner, Bryant Gumbel, Greg Gumbel, Jim Lampley
- Major League Baseball on NBC – Bill Macatee
- Notre Dame Football on NBC – Hannah Storm
- NBA on NBC – Bob Costas, Hannah Storm
- NASCAR on NBC – Bill Weber, Brian Williams
- NHL on NBC – Russ Thaler
- MLS on NBC – Russ Thaler
- Premier League – Russ Thaler
Presidents and chairmen
- Chet Simmons (1977–1979)
- Arthur Watson (1979–1989)
- Dick Ebersol (1989–2011)
- Ken Schanzer (1998–2011)
- Jon Miller (2011–present)
- NBC Sports / NBC Sports Group
- "'Winter Classic" Most Viewed Regular Season NHL Game in 34 Years,'". TV by the Numbers. January 13, 2009.
- "Game 7 most watched in 36 years". National Hockey League.
- Mike Reynolds. "McCarley To Head Golf Channel, Davis Out at Versus in NBC Sports Group Reorg: Sources". Multichannel News. Retrieved February 2, 2011.
- Jim Williams (February 2011). "Jim Williams: Gold coverage has new look". The Washington Examiner.
- "NHL reaches new television deal to remain on NBC, Versus". CNNSI. Time Warner. Associated Press. April 19, 2011. Retrieved April 19, 2011.
- "ESPN acquires exclusive Wimbledon rights". ESPNLosAngeles.com. ESPN. July 5, 2011. Retrieved July 5, 2011.
- "MLS and NBC Sports announce new TV deal". The New York Times (Goal Blogs). August 10, 2011. Retrieved August 10, 2011.
- "NBC wins $250m rights to broadcast English Premier League in US". The Guardian. London. Associated Press. October 29, 2012. Retrieved October 29, 2012.
- Jenna Fryer (October 14, 2012). "NBC Sports Group gets US rights to Formula One". The Huffington Post. AOL. Associated Press.
- "SPEED coverage of Formula One comes to an end in 2012". Motorsport.com. Retrieved October 13, 2012.
- "Formula 1 lands four-year deal with NBC". Racer. Archived from the original on October 16, 2012. Retrieved October 16, 2012.
- Michael Heistand (March 13, 2013). "NBC to air MLS marathon in new digs". USA Today. Retrieved March 13, 2013.
- "NBC wins NASCAR TV rights, signs 10-year deal to replace ESPN, Turner". The Sporting News. July 23, 2013. Retrieved July 24, 2013.
- "NASCAR AND NBC SPORTS GROUP REACH LANDMARK MEDIA RIGHTS AGREEMENT". NBC Sports Group Press Box. Retrieved July 25, 2013.
- "Upfronts 2015: NBC Deportes Ramps Up". Multichannel News. Retrieved May 16, 2015.
- "NBC Sports and R&A agree". GolfChannel.com. Retrieved August 30, 2015.
- Ourand, John (October 12, 2015). "NBC getting British Open a year early". Sports Business Journal. Retrieved October 12, 2015.
- Fang, Ken. "NBC'S UNIVERSAL SPORTS CHANNEL IS OFFICIALLY NO MORE; SPORTS TO RELOCATE THROUGHOUT NBC PROPERTIES". Awful Announcing. Retrieved 21 November 2015.
- "Aviva Premiership Going Live on NBC Sports in America". London Irish. London Irish. Retrieved 7 March 2016.
- "NBC's Final Medal Count: 190 Million Olympic Viewers". Multichannel News. March 1, 2010.
- "Olympic Hockey Gold Medal Game Viewed by Most in U.S. Since '80". Business Week. March 1, 2010.
- "NBC to provide unprecedented coverage of 2014 Winter Sochi Olympics". Comcast Corporate. December 20, 2013. Retrieved January 20, 2014.
- "NBC to stream exclusive Winter Olympics digital programming". HD Report. January 10, 2014. Retrieved January 20, 2014.
- NBC did not provide live event coverage due to the U.S.-led boycott.
- Les Brown (July 19, 1979). "CBS Alumni Reunite at NBC's Top". The New York Times.
- Jack Craig (June 30, 1991). "Watson got results, not publicity". Boston Globe. Retrieved May 15, 2012.
- "Former Chairman of NBC Sports Group Dick Ebersol, USOC CMO Lisa Baird to be Honored at 2012 PromaxBDA Sports Marketing Summit & Awards". Yahoo! (Press release). October 17, 2012. Retrieved November 15, 2012.
- "PLUS: TELEVISION SPORTS; New President Named at NBC". The New York Times. June 19, 1998. Retrieved November 15, 2012.
- Nellie Andreeva. "Post-Merger NBC Sports Group Unveils Executive Team". Deadline.com. Retrieved November 15, 2012.