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The Natures Bounty Co.
Industry Retail
Founded 1971
Headquarters Ronkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
Products Nutritional supplements
Revenue Increase $3 billion (2013)
Owner Kohlberg Kravis Roberts
The Carlyle Group
Website www.naturesbounty.com

Nature's Bounty Co., formerly known as NBTY, is an American manufacturer[1],[2] of vitamins and nutritional supplements which are distributed under many third party brands in the United States and internationally.[3] Its name was changed from Nature's Bounty, Inc. to NBTY, Inc. in 1995.[4] NBTY also markets products to chain stores such as CVS and Target.

In November 2016, the Company renamed itself Nature's Bounty Co.[5]


Nature's Bounty was founded in 1971 by Arthur Rudolph primarily as a mail order, catalog based company. Nature's Bounty is headquartered in Ronkonkoma, New York.

Carlyle acquired NBTY in 2010 for $3.8 billion. As of 2015, the company reported a total sales of 3 billion dollars, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[6] It considered selling the company amid growing interests from China[7], or an IPO early 2017[8].


Nature's Bounty Co. distributes its products to supermarkets, drug store chains, mass merchandisers, club stores, and health food stores under various brand names, as well as selling direct-to-consumer. Brands that NBTY owns:

  • American Health
  • Balance Bar
  • Best Bar Ever, Inc.[9]
  • Body Fortress
  • DeTuinen
  • Ester-C
  • Good 'n Natural
  • Home Health
  • MET-Rx
  • Natural Wealth
  • Nature's Bounty
  • Organic Doctor
  • Osteo Bi-Flex
  • Physiologics
  • Pure Protein
  • Puritan's Pride
  • Rexall
  • SiSU
  • Solgar
  • Sundown Naturals

The 2011 Consumer Reports Investigation Controversy[edit]

A 2011 Consumer Reports investigation[10] found "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty".

See also[edit]


External links[edit]