From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
The Natures Bounty Co.
HeadquartersRonkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
ProductsNutritional supplements
RevenueIncrease $3 billion (2013)
OwnerKohlberg Kravis Roberts
The Carlyle Group

Nature's Bounty Co., formerly known as NBTY, is an American manufacturer[1],[2] of vitamins and nutritional supplements which are distributed under many third party brands in the United States and internationally.[3] Its name was changed from Nature's Bounty, Inc. to NBTY, Inc. in 1995.[4] NBTY also markets products to chain stores such as CVS and Target.

In November 2016, the Company renamed itself Nature's Bounty Co.[5]


Nature's Bounty was founded in 1971 by Arthur Rudolph primarily as a mail order, catalog based company. Nature's Bounty is headquartered in Ronkonkoma, New York.

Carlyle acquired NBTY in 2010 for $3.8 billion. As of 2015, the company reported a total sales of 3 billion dollars, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[6] It considered selling the company amid growing interests from China[7], or an IPO early 2017[8].


Nature's Bounty Co. distributes its products to supermarkets, drug store chains, mass merchandisers, club stores, and health food stores under various brand names, as well as selling direct-to-consumer. Brands that NBTY owns:

  • American Health
  • Balance Bar
  • Best Bar Ever, Inc.[9]
  • Body Fortress
  • DeTuinen
  • Ester-C
  • Good 'n Natural
  • Home Health
  • MET-Rx
  • Natural Wealth
  • Nature's Bounty
  • Organic Doctor
  • Osteo Bi-Flex
  • Physiologics
  • Pure Protein
  • Puritan's Pride
  • Rexall
  • SiSU
  • Solgar
  • Sundown Naturals

The 2011 Consumer Reports Investigation Controversy[edit]

A 2011 Consumer Reports investigation[10] found "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty".

See also[edit]


  1. ^ "NBTY, Inc. - Company Profile, Information, Business Description, History, Background Information on NBTY, Inc". www.referenceforbusiness.com. Retrieved 2017-06-18.
  2. ^ "Nature's Bounty, Inc.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-06-18.
  3. ^ "NBTY Inc. Corporate Overview". Corporate-ir.net. Archived from the original on 2012-02-05. Retrieved 2012-07-31.
  4. ^ "Symbol Lookup from Yahoo! Finance". Finance.yahoo.com. Retrieved 2012-07-31.
  5. ^ "NBTY Inc. Becomes The Nature's Bounty Co., Reflecting its Commitment to Global Wellness".
  6. ^ "The Nature's Bounty Co. Fact Sheet" (PDF).
  7. ^ "Carlyle hires Goldman Sachs to help sell Nature's Bounty: sources". Reuters. 2017-01-07. Retrieved 2017-06-18.
  8. ^ "Report: IPO weighed for Nature's Bounty". Newsday. Retrieved 2017-06-18.
  9. ^ "The Natures Bounty Company acquires The Best Bar Ever". FoodBev Media Ltd. Retrieved 30 January 2018.
  10. ^ "Fish Oil & Omega 3 Supplements Reviewed & Claim Checked - Consumer Reports". Retrieved 2017-06-18.

External links[edit]