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NOYB logo.png
FoundedJune 12, 2017 (2017-06-12)
Typenon-profit organization
Key people
Max Schrems
Petra Leupold
Christof Tschohl

NOYB – European Center for Digital Rights (from "none of your business") is a non-profit organization based in Vienna, Austria established in 2017. Co-founded by Austrian lawyer and privacy activist Max Schrems, NOYB aims to launch strategic court cases and media initiatives in support of the General Data Protection Regulation, the proposed ePrivacy Regulation, and information privacy in general.[1][2][3] While many privacy organisations focus attention on governments, NOYB puts its focus on privacy issues and privacy violations in the private sector.

Soon after General Data Protection Regulation rules went into effect on 25 May 2018, noyb filed complaints against Facebook and subsidiaries WhatsApp and Instagram, as well as Google LLC (targeting Android), for allegedly violating Article 7(4) by attempting to completely block use of their services if users decline to accept all data processing consents, in a bundled grant which also includes consents deemed unnecessary to use the service.[4][5][6][7][8]


  1. ^ "Austrian activist launches consumers' digital rights group". Associated Press. November 28, 2017. Archived from the original on December 10, 2017. Retrieved December 10, 2017.
  2. ^ Scally, Derek (November 30, 2017). "Time to tell tech firms that private data is 'none of your business' – Max Schrems". The Irish Times. Archived from the original on November 30, 2017. Retrieved December 10, 2017.
  3. ^ Hill, Rebecca (November 29, 2017). "Max Schrems launches privacy NGO, wins €60k within first 24 hours". The Register. Archived from the original on November 29, 2017. Retrieved December 10, 2017.
  4. ^ "GDPR: filed four complaints over "forced consent" against Google, Instagram, WhatsApp and Facebook" (PDF). 25 May 2018. Retrieved 26 May 2018.
  5. ^ "Facebook and Google hit with $8.8 billion in lawsuits on day one of GDPR". The Verge. Retrieved 26 May 2018.
  6. ^ "Max Schrems files first cases under GDPR against Facebook and Google". The Irish Times. Retrieved 26 May 2018.
  7. ^ "Facebook, Google face first GDPR complaints over 'forced consent'". TechCrunch. Retrieved 26 May 2018.
  8. ^ Meyer, David. "Google, Facebook hit with serious GDPR complaints: Others will be soon". ZDNet. Retrieved 26 May 2018.

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