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|Launched||7 April 1998|
|Owned by||Media Prima Berhad|
|Picture format||1080i HDTV|
(downscaled to 16:9 576i for the SDTV feed)
|Headquarters||Sri Pentas, Bandar Utama, Petaling Jaya, Selangor|
|Unifi TV||Channel 107|
NTV7 is a Malaysian free-to-air television channel based in Petaling Jaya, Selangor. It was launched on 7 April 1998. The station, which broadcasts on the UHF frequency band, offers a combination of English and Malay programmes, produced locally as well as some from overseas.
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The station was launched under the entity of Natseven TV Sdn Bhd in 1998 by businessman Mohd Effendi Norwawi, broadcasting daily from 6 am to 1 am the next day.
In 2005, Media Prima Berhad announced its acquisition of ntv7 under a price of RM90 million. Media Prima also owns three other private television stations in Malaysia: TV3, 8TV & TV9, as well as a controlling stake in the New Straits Times, owned by New Straits Times Press (Malaysia) Sdn Bhd.
The station, which targets the Malaysian urban demographic, offers a wide variety of programming including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There are also news bulletins in English, Mandarin and Malay through the 7 Edition, Mandarin 7, and Edisi 7 brands, respectively.
Since 1 April 2016, a teleshopping block bought by the Korean conglomerate CJ Group called CJ WOW Shop has been broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) are more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule has been replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming.
From 5 March 2018, Media Prima unveiled a new brand positioning for NTV7. The popular urban station now targets “Modern Malaysia” through its new content line-up, including new Turkish Telenovelas. From a minimum content requirement for Malaysian television, more English and Malay content has increased gradually for the station. Also, infomercial programming was reduced upon the channel's rebranding.
Chinese content reduction
Upon the said rebranding, Chinese content on this channel was reduced to select Hong Kong Cantonese TVB dramas and Mandarin news bulletins, with much of the remainder transferred to sister channel 8TV (which repositioned to an all-Chinese channel on the same day). Originally, Mandarin 7 was supposed to be cancelled in May 2018 to complete its plan of moving all Chinese content to a single dedicated channel. However, when the 2018 General Election occurred, the bulletin became Malaysia's 2nd most watched after TV3's Buletin Utama. Due to the Chinese community's positive response, Media Prima decided to reshuffle NTV7's news programming in June instead of axing Chinese news. In its current format, only one news bulletin per language is aired on the channel with a single Mandarin newshour, while retaining half-hour editions in Malay and English.
- "CJ WOW SHOP mula 1 April". Harian Metro. 1 April 2016. Retrieved 6 April 2016.
- . 1 April 2016 https://www.facebook.com/TV3MALAYSIA/photos/a.392087241166.178751.262044791166/10153548509336167/?type=3&theater. Retrieved 6 April 2016. Missing or empty
- . 1 April 2016 https://www.facebook.com/TV9Malaysia/photos/a.132100906817085.22337.124467560913753/1302978949729269/?type=3&theater. Retrieved 6 April 2016. Missing or empty
- . 1 April 2016 https://www.facebook.com/ntv7localdrama/photos/a.299680246757151.72583.293290990729410/1085761854815649/?type=3&theater. Retrieved 6 April 2016. Missing or empty
- "Media Prima unveils new brand positioning for ntv7 with new logo". www.marketing-interactive.com. Retrieved 2018-01-18.
- "ntv7华语新闻即將搬家？". www.orientaldaily.com.my. Retrieved 2018-01-18.
- "Rebranding of NTV7". www.nst.com.my. Retrieved 2018-01-22.
- "MPTN mendahului industri". www.hnetro.com.my. Retrieved 2018-01-22.