NUE Agency

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New Universal Entertainment (NUE) Agency
FoundedNew York, New York, United States (2008)
HeadquartersNew York, New York, United States
Key people
Jesse Kirshbaum, Founder and CEO
Alex Kirshbaum, Partner
ProductsStrategic Marketing, Creative, Lifestyle marketing, Digital Promotion, Public Relations

Nue Agency is a Creative Music Agency located in New York City. Nue sits at the center of music, brands and technology, transforming the music business through its approach to talent development, deal-making, and brand building.[1] In 2013 they were named to Inc Mag’s 500 list as the 3rd fastest growing Media Company.[2]


Nue Agency was founded in 2008 by Jesse Kirshbaum[3][4] who still serves as the company’s CEO. Soon after, Alex Kirshbaum (Jesse’s brother) would agree to join the company and move back to New York from Florida where he was working in finance.

With its roots as a booking agency, Nue was the first agency on record for artists such as Clipse,[5] Wale,[6][7] Mike Posner,[8] Chiddy Bang, White Panda,[9] Big Sean,[10] J. Cole,[11] Logic,[12] Capital Cities,[13] Action Bronson,[14] Odd Future,[15] Solange Knowles, Pusha T,[16] Hoodie Allen,[17] and Sound Remedy.

In 2017, NUE created a partnership with General Electric (GE) and electronic DJ/producer, Gryffin, to compose an original song inspired by the numerous energies and machines that connect our world – specifically the grid.[18] The track, entitled “Illuminate”, premiered in front of a live audience at a Daybreakers dance party in Williamsburg, Brooklyn to kick off Summer 2017.[19]

The Patch[edit]

Nue Agency is the lead agency[20] for The Patch.[21] The Patch is a program with Sour Patch Kids that provides comfortable, cozy housing for promising, touring artists at either of their fully renovated properties in Brooklyn, NY, Austin, TX and Hollywood. The artists stay at The Patch houses for free and are encouraged to post photos and videos of them while at the Patch using the hashtags #AustinPatch and #BrooklynPatch. So far, over 100[22] artists such as X-Ambassadors, Zella Day,[23] Conrad Sewell,[24] Deer Tick (band),[25] Kevin Garrett, Us The Duo, Bosco, Soulection, Priory, Hiatus Kaiyote, Halsey, Echosmith, KYLE, and BØRNS have stayed at the house.

In September 2015, Sour Patch Kids and Nue Agency won a Clio[26] Music award for their work in brand activation with The Patch.


♯CRWN [27] is a live, candid interview series hosted by journalist, blogger, and entrepreneur Elliott Wilson and executively produced by Nue. Filmed in front of a studio audience, ♯CRWN is an in-depth, interactive conversation that has featured Drake,[28] Macklemore,[29] Big Sean,[30] Lil Wayne,[31] R. Kelly,[32] Rick Ross,[33][34] Nicki Minaj,[35] J. Cole,[11] T.I. [36] and many more.


Nue Agency operates SoundCtrl,[37] it’s the premier emerging publication chronicling music and technology. Nue also created and is the executive producer for the FlashFWD[38] awards, which brings attention to the innovators revolutionizing the way we create and consume music technology.


  1. ^ "via Huffington Post".
  2. ^ "NUE Agency is #267 on INC 500 Fastest Growing Private Companies".
  3. ^ "Jesse Kirshbaum – The Renaissance Man". Infinite Mag. 2014-04-07. Retrieved 2015-04-01.
  4. ^ "Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More". Billboard. 2013-05-21. Retrieved 2015-02-02.
  5. ^ "Agency Signing". Encore. 2010-02-04. Retrieved 2015-02-02.
  6. ^ "NUE Agency Forms aveNUE Music Partnerships". Billboard. 2012-03-29. Retrieved 2012-11-07.
  7. ^ "HotStar: Wale". Pollstar. 2009-05-01. Retrieved 2013-05-16.
  8. ^ "HotStar: Mike Posner". Pollstar. 2013-08-27. Retrieved 2013-05-02.
  9. ^ "MattAdlerbooking". DMW-Music. 2013-02-20. Retrieved 2015-02-02.
  10. ^ "CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson". NUE Agency. 2015-03-09. Retrieved 2015-03-20.
  11. ^ a b "J. Cole Talk New Album at CRWN Interview". MassAppeal. 2013-05-29. Retrieved 2015-03-06.
  12. ^ "Logic + Tayyib Ali + Yonas : Presented By Nue Agency & Noizy Cricket!!". Livenation. 2012-08-09. Retrieved 2015-03-02.
  13. ^ "Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency". Encore. 2012-10-17. Retrieved 2015-03-01.
  14. ^ "Backbeat: Of Monsters and Men, Jezabels Play Billboard's Packed Post Party At Chicago's Double Door". Billboard. 2012-08-07. Retrieved 2012-11-07.
  15. ^ "The Show: Odd Future's NYC Debut At Webster Hall's Studio". Livenation. 2012-08-09. Retrieved 2015-03-02.
  16. ^ "Pusha T Net Worth". NetWorth. 2014-07-08. Retrieved 2015-03-06.
  17. ^ "HIP HOP AT CMJ MUSIC MARATION: I HEART NUE YORK SHOWCASE". BirthPlaceMag. 2010-10-22. Retrieved 2014-01-05.
  18. ^ Missing or empty |title= (help)
  19. ^ Stevens, Kyle. Missing or empty |title= (help)
  20. ^ "Play to Stay: Sour Patch Kids Opens Brooklyn House for Touring Bands". AdvertisingAge. 2014-11-03. Retrieved 2015-11-03.
  21. ^ "The Patch". Sour Patch Kids.
  22. ^ "Patch Pics". Sour Patch Kids. Retrieved 2015-11-03.
  23. ^ "Candy Brand Sour Patch Kids Providing a Free Home-Away-From Home for Emerging Artists". Billboard. 2015-08-03. Retrieved 2015-11-03.
  24. ^ "Conrad Sewell on Mimicking Michael Jackson and Touching People With His Music". Billboard. 2015-08-26.
  25. ^ "Inside Sour Patch Kids' Brooklyn Crash Pad for Indie Bands". Vulture. 2015-02-25. Retrieved 2015-11-03.
  26. ^ "Sour Patch Kids The Patch". Clio Awards 2015. Retrieved 2015-11-03.
  27. ^ "WatchLoud and Shady Films Dust Off 'CRWN' for More Hip-Hop Talk". Videoink. 2014-08-26. Retrieved 2014-11-01.
  28. ^ "Drake Opens Up To Host Elliott Wilson In Latest Episode Of "CRWN"". NewYorkTrend. 2013-09-26. Retrieved 2015-03-02.
  29. ^ "CRWN X MySpace Bonus Cuts: Macklemore On The Sophomore Jinx". Allhiphop. 2010-09-24. Retrieved 2013-05-02.
  30. ^ "CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson". NUE Agency. 2015-03-09. Retrieved 2015-03-20.
  31. ^ "CRWN @ SXSW: A Conversation with Lil Wayne and Elliott Wilson". Videoink. 2014-03-10. Retrieved 2014-04-01.
  32. ^ "R. Kelly Talks Lady Gaga Collabo & 'Black Panties' Album In CRWN Series: Watch". Billboard=2013-12-16. Retrieved 2015-03-02.
  33. ^ "#CRWN: Rick Ross". DefJam. 2014-03-07. Retrieved 2015-01-02.
  34. ^ "20 Things We've Learned From Rick Ross' CRWN Interview". Vibe. 2014-03-06. Retrieved 2014-05-10.
  35. ^ "Nicki Minaj Talks Her Creative Process, Lil Wayne Wanting to Leave Cash Money, and More On CRWN With Elliott Wilson". Complex. 2014-12-19. Retrieved 2015-01-06.
  36. ^ "CRWN Presented by Foot Action, a Conversation with ELLIOTT WILSON and T.I." Moveforwardmusic. 2014-10-25. Retrieved 2015-03-06.
  37. ^ "SoundCTRL's EDM Roundtable Features Aurelia's Lainie Copicotto, Nue Agency's Jesse Kirshbaum, More". Billboard. 2012-09-29. Retrieved 2013-01-07.
  38. ^ "Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More". Billboard. 2013-05-21. Retrieved 2013-09-07.

External links[edit]