NVA Entertainment's portfolio has expanded to include sports management. The first major deal secured a seven figure commercial deal for Chelsea FC and England defender John Terry, and negotiated another significant deal for the former Manchester United centre back and England Captain Rio Ferdinand who has since become Nathaniel's business partner as well as client.
NVA Entertainment has been credited for developing and evolving Rio's personal brand to include more than football, using relevant connections to expand into entertainment and education. Nathaniel also created the TV series 'Rio's World Cup Windups' for Ferdinand, which was commissioned by ITV and featured the likes of David Beckham, Wayne Rooney, Gary Neville and Ashley Cole.
In December 2009, Chris Nathaniel worked with Rio Ferdinand to co-found the Rio Ferdinand Live the Dream Foundation, which has received backing from the UK Government and industry. NVA Entertainment Group’s Chris Nathaniel was voted one of the top 30 most influential black people in Britain by The Voice three years in a row, from 2009 to 2011, and in 2010 broke into The Times Sport Power 100 list.
In 2009, NVA Entertainment Group represented Brazilian footballer Robinho during the frenzy of media interest that surrounded the footballer after being arrested in Manchester on suspicion of rape. On 7 April 2009 West Yorkshire Police announced he wouldn't face charges and has since been fully cleared of any allegations.
In December 2009 NVA Management worked with Aston Villa footballer Curtis Davies organising a Christmas Party at the Town Hall in Birmingham for underprivileged children.
In September 2010, NVA announced its intention to expand its operations in Ghana, identifying and developing young talent in sport, music and entertainment, by securing representation of defender Daniel Opare, who played for the Ghana national under-20 football team.