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|Occupation(s)||Composer, Music Director, Music Arranger, Singer|
Nadeem–Shravan (sometimes credited as Nadeem Shravan) are a music director duo in the Bollywood film industry of India. The duo derives its name from the first names of its two principals, Nadeem Saifi and Shravan Rathod.
Nadeem–Shravan were among the most successful music directors of the 1990s until the early 2000s. They have the strong reliance of Hindustani music in their compositions and were the only composers during the 1990s and 2000s who relied heavily on three particular instruments: the bansuri, the sitar and the shehnai in almost all of their songs. By using these instruments in a modern way without disconnecting them from their original value, their contribution is unique compared to some rising music directors evolving a new music style beginning in the mid-1990s. Their most commonly featured and favorite singers are "Trimurty" Kumar Sanu, Alka Yagnik, Udit Narayan but other Hindi playback singers like Anuradha Paudwal, Kavita Krishnamurthy, Sadhana Sargam, Jaspinder Narula, K. S. Chithra, SP Balasubramanyam, Hariharan, Suresh Wadkar, Pankaj Udhas, Mohammad Aziz, Sudesh Bhosle, Shailendra Singh, Shabbir Kumar, Nitin Mukesh, Roop Kumar Rathod, Vinod Rathod, Abhijeet, Sonu Nigam, Shaan, KK, Gurdas Maan, Shankar Mahadevan, Babul Supriyo, Manhar Udhas, Bali Brahmbhatt, Jolly Mukherjee, Sapna Mukherjee, Anwar, many others have sung under their baton. Veteran singer Mohd. Rafi also sang for them in their film Dangal. Evergreen singers Lata Mangeshkar & Asha Bhonsle also sang in few albums for the duo.
They composed soundtracks for many films, including Aashiqui (1990), Saajan (1991), Deewana (1992), Dil Ka Kya Kasoor (1992), Hum Hain Rahi Pyar Ke (1993), Rang (1993), Dilwale (1994), Raja (1995), Barsaat (1995), Agni Sakshi (1996), Jeet (1996), Raja Hindustani (1996), Pardes (1997), Sirf Tum (1999), Dhadkan (2000), Kasoor (2001), Hum Ho Gaye Aapke (2001), Raaz (2002), Dil Hai Tumhaara (2002), Dil Ka Rishta (2003), Andaaz (2003), Tumsa Nahi Dekha (2004), Bewafaa (2005) and many others. Their music for Raaz was even appreciated by Sir Paul McCartney.
The association of Nadeem Saifi Ashfaq and Shravan dates back to 1972 when they met each other at a function. Their first film assignment was Dangal, a Bhojpuri movie in 1979. Their first Hindi movie assignment was Maine Jeena Seekh Liya in 1981 sung by Amit kumar . They got three big films; IlaakaAmit Kumar & Asha, Hisaab Khoon Ka1 song sung By Amit Kumar and Lashkar. In 1985, the duo composed music for a commercial project called Star Ten. Ten Hindi actors (Mithun, Jackie Shroff, Anil Kapoor, Sachin, Danny, Vijendra, Sulakshana Pandit, etc.) sang some songs with lyrics by Anwar Saagar.
Rise to fame
Aashiqui (1990) brought Nadeem Ashfaq–Shravan into the limelight. Gulshan Kumar gave them the break . Their success continued with Saajan, Dil Hai Ki Manta Nahin, Sadak, Sainik, Raja, Dilwale, Raja Hindustani and Phool Aur Kaante. Whether it was "Chehra Kya Dekhte Ho" (Salaami), "Adayein Bhi Hain" (Dil Hai Ke Manta Nahin) "Sochenge Tumhe Pyar" (Deewana), "Tujhe Na Dekhu Toh Chain" (Rang), they all had the distinct stamp of Nadeem Shravan.
They have composed all kinds of music, be it fast-track, sentimental or dance numbers. But their forte was always melody. Most of their compositions were inspired from old time ghazals, westerns and other charts.
When Pardes soundtrack was released, the tracks had different varieties of songs; songs ("I Love My India" and "Meri Mehbooba"), love songs ("Do Dil Mil Rahe Hain") and qawwali ("Nahin Hona Tha)" pop ("My first day in America"), pain ("Ye Dil Deewana"). Planet Bollywood started the review by saying, "The music for Pardes is Nadeem-Shravan's best ever."
They have worked with lyricists like Anand Bakshi, Faaiz Anwar, Hasrat Jaipuri, Rani Malik and many others. When they arrived on the music scene, Laxmikant-Pyarelal and Anand Milind were at the top. But subsequently their hard worked paid and they gave various hits in a row.
Their songs often contain Jhankaar, Conga, Bongos, Electronic drum fusion beats. They have insisted on sticking to lyricist Sameer and male singers Kumar Sanu, Udit Narayan and female singer Alka Yagnik for most of their compositions.
Aashiqui has been rated the 4th best soundtrack ever by Planet Bollywood on their "100 Greatest Bollywood Soundtracks". Others soundtrack by them include Saajan (16), Sadak (51), Raja Hindustani (56), Dhadkan (73), Deewana (79).
After being inactive for sometime, Nadeem–Shravan made a comeback of sorts with films like Yeh Dil Aashiqanaa, Ek Rishta, Kasoor, Hum Ho Gaye Aapke, Raaz, Dil Hai Tumhaara, Qayamat, Hungama, Andaaz, Bewafaa, Tumsa Nahi Dekha, Barsaat, Dosti and Do Knot Disturb.
In 2005, the duo split. Dosti was their last movie together. Nadeem started his own perfume and bag company, also involved in solo compositions. Shravan was uninterested in continuing with his music, and instead focused on his sons' music careers and movie production. Another reason cited is probably the distance between the two. In an interview, Nadeem stated that there is not any conflict between him and Shravan. In late 2013 it was announced that the duo would work together again on the sequel of Deewana but the later split due to personal conflicts again as a result of which Nadeem decided to return as a solo composer for Ishq Forever in 2015.
Nadeem–Shravan-Ashfaq have won several awards during their music career.
- 1991 – Filmfare Best Music Director Award – Aashiqui
- 1992 – Filmfare Best Music Director Award – Saajan
- 1993 – Filmfare Best Music Director Award – Deewana
- 1997 – Filmfare Best Music Director Award – Raja Hindustani
- 1997 – Star Screen Best Music Director Award – Raja Hindustani
- 1998 – Star Screen Best Music Director Award – Pardes
- 2003 – Zee Cine Best Music Director – Raaz
- 1992 – Filmfare Best Music Director Award – Phool Aur Kaante
- 1994 – Filmfare Best Music Director Award – Hum Hain Rahi Pyar Ke
- 1996 – Filmfare Best Music Director Award – Raja
- 1998 – Filmfare Best Music Director Award – Pardes
- 2001 – Filmfare Best Music Director Award – Dhadkan
- 2001– Star Screen Best Music Director Award – Dhadkan
- 2001– IIFA Best Music Director – Dhadkan
- 2003– Filmfare Best Music Director Award – Raaz
- 2004– Zee Cine Best Music Director – Andaaz
Impact on record sales
In total span of 17 years only 4 years (1998, 1999, 2004, 2006) are such which don't have Nadeem–Shravan-Ashfaq album in top 3. The year wise analysis is as follows.
|Year||Rank (in terms of sales in India)|
|1990||1 – Aashiqui|
|1991||1 – Saajan 2 – Phool Aur Kaante 3 – Sadak|
|1992||1 – Deewana|
|1993||1 – Hum Hain Rahi Pyar Ke|
|1994||2 – Dilwale|
|1995||2 – Raja|
|1996||1 – Raja Hindustani 3 – Agnisakshi|
|1997||2 – Pardes|
|2000||2 – Dhadkan|
|2001||1 – Kasoor|
|2002||1 – Raaz|
|2003||2 – Andaaz|
|2005||2 – Bewafaa|
Comeback in 2016
Nadeem Saifi has clarified that he will be making his comeback with lyricist Sameer in a new film titled "Ishq Forever". He has split with his partner Shravan and will be making his comeback as a solo composer. The film has featured ten songs and he hopes to recreate his era through his music. They also have other projects in hand like Deewana 2, Saajan 2 & Vishesh Films Next.
All time music sales:
|2||Phool Aur Kaante||1991||6,000,000|
|5||Hum Tumhare Hain Sanam||2002||1,600,000|
|5||Dil Hai Ke Manta Nahin||1991||2,500,000|
|5||Sapne Sajan Ke||1992||2,000,000|
|6||Dil Hai Tumhaara||2002||1,500,000|
|8||Dil Ka Rishta||2001||1,400,000|
|8||Hum Hain Rahi Pyar Ke||1993||2,500,000|
|12||Yeh Dil Aashiqanaa||2002||1,600,000|
|11||Haan Maine Bhi Pyaar Kiya||2002||1,800,000|
- "McCartney watches Bollywood thriller Raaz – The Times of India". The Times of India.
- "Nadeem-Shravan to Bollywood". microcan.
- "Nadeem-Shravan's best soundtrack ever". Planet Bollywood. Retrieved 5 January 2012.
- "Best soundtrack of the 90s". Retrieved 5 January 2012.
- "Dosti-last movie as duo". Hindi Lyrics. Retrieved 5 January 2012.
- Shravan Rathod at the Internet Movie Database
- Nadeem–Shravan on Facebook
- Nadeem Saifi&Ashfaque Ahmed at the Internet Movie Database