Nadja Swarovski

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Nadja Swarovski
Born 1970
Nationality Austrian
Occupation Member of the Executive Board, Swarovski Crystal Business
Spouse(s) Rupert Adams
Children Thalia

Nadja Swarovski (born 1970) is an Austrian businesswoman. She joined the Swarovski family firm in 1995, 100 years after it was founded by her great-great-grandfather Daniel Swarovski in 1895 in Wattens, Austria.[1] She is the first female member of the executive board.[2]

Early life and education[edit]

Swarovski was born in Germany. She grew up hearing family stories of how her great-great-grandfather Daniel supplied Swarovski crystals to embellish Queen Victoria’s dresses, how her grandfather worked with Christian Dior to create the aurora borealis crystal stone effect;[3] and she saw how her father Helmut Swarovski ensured that Swarovski remained at the forefront of technological advances and new market opportunities, including marketing crystal figurines.[4]

She studied Art History at Southern Methodist University in Texas, and at Sotheby's Institute of Art and the Gemological Institute of America in New York City.[2]


Swarovski's career began at the Gagosian Gallery, before she went on to work for Eleanor Lambert, the legendary New York fashion PR.[2] She began working for Swarovski Crystal Business in Hong Kong before developing the Creative Service Centre concept in New York followed by Paris, London and Singapore.[5]

Since 2002, with her Swarovski Crystal Palace project, Swarovski has commissioned designers including Zaha Hadid, Ron Arad, Rogier van der Heide, Yves Behar and Tord Boontje to create cutting-edge designs, initially reinterpreting crystal chandeliers.[6] The project has evolved to commission artistic installations that use Swarovski material and recent commissions include Iris by Fredrikson Stallard,[7] (Design Miami/Basel 2011),[8] Dream Cloud by Rogier van der Heide staged during the 2010 Design Week in Milan and St Paul’s Perspectives, an installation unveiled during the London Design Festival 2011 which was created by minimalist architect John Pawson. It used a precision-made Swarovski Optik lens and a suspended spherical steel mirror to reflect a new vision of the Geometric Staircase of St Paul’s Cathedral.

Swarovski has overseen Swarovski’s collaborations with fashion designers including Alexander McQueen, Philip Treacy, Hussein Chalayan, Erdem and Giles Deacon, supporting emerging and established design talent with the Swarovski Collective initiative.[9] Under Swarovski's direction, the Swarovski Scholarship supports design students.[10]

Swarovski is chairwoman and executive producer of Swarovski Entertainment[11] which was established in 2010 to continue the company's collaboration with the film industry.[12]

Other work[edit]

Nadja is a supporter of causes including Films Without Borders[13] and the English National Ballet, as well as charities including Maggie's Centres, Women for Women,[14] the NSPCC and Walk the Walk.

Since 2002 Swarovski has supported the Council of Fashion Designers of America (CFDA) Awards, sponsoring awards for emerging talents in three categories.[15]


Swarovski received the Making a Difference Award 2012 from Women for Women International.[16]

In 2011 the CFDA honoured Swarovski for continued support of the American fashion industry.[17]

Swarovski received a Visionaries Award from the Museum of Art and Design in 2007.[18]

In 2013, Swarovski received the NatWest UK Fashion & Textile Award for Outstanding Achievement.[19][20]

Personal life[edit]

Swarovski is married to hedge-fund manager Rupert Adams. They live with their daughters Thalia and Jasmine and son Rigby in London.[21] They also own a house in Windsor, a community in Vero Beach, Florida, USA.[22]


  1. ^ "1stdibs Introspective - Nadja Swarovski". Retrieved 2015-08-16. 
  2. ^ a b c "Swarovski: the glitz spirit - Telegraph". Retrieved 2015-08-16. 
  3. ^ "History of Swarovski International Holding AG – FundingUniverse". Retrieved 2015-08-16. 
  4. ^ "A very private affair". Telegraph. 2005-10-16. Retrieved 2015-08-16. 
  5. ^ "World of Nadja Swarovski - Telegraph". Retrieved 2015-08-16. 
  6. ^ "Swarovski - Crystal Palace by". 2011-03-19. Retrieved 2015-08-16. 
  7. ^ "Fredrikson Stallard". Fredrikson Stallard. Archived from the original on 2016-02-03. Retrieved 2015-08-16. 
  8. ^ "Iris by Fredrikson Stallard for Swarovski Crystal Palace". Dezeen. 2011-06-16. Retrieved 2015-08-16. 
  9. ^ "Swarovski Opens Spring Summer 2013 Sponsorship Scheme". 2012-05-15. Retrieved 2015-08-16. 
  10. ^ "Swarovski Scholarship at Central Saint Martins". 2011-12-09. Retrieved 2015-08-16. 
  11. ^ Archived from the original on June 7, 2012. Retrieved June 12, 2012.  Missing or empty |title= (help)
  12. ^ Adam Dawtrey; Diana Lodderhose (2012-05-11). "New equity players". Variety. Retrieved 2015-08-16. 
  13. ^ "Films Without Borders". Films Without Borders. Retrieved 2015-08-16. 
  14. ^ "Home | Women for Women International". Retrieved 2015-08-16. 
  15. ^ "Fashion Awards". CFDA. Retrieved 2015-08-16. 
  16. ^ "Summer Evening 2014 | Women for Women International". 2014-06-23. Retrieved 2015-08-16. 
  17. ^ "The Cfda Awards". Retrieved 2015-08-16. 
  18. ^ "Visionaries! 2007 | The Museum of Arts and Design (MAD)". 2007-11-01. Retrieved 2015-08-16. 
  19. ^ "HOME - The NatWest UK Fashion and Textile Awards 2015". 2015-05-21. Archived from the original on 2014-10-29. Retrieved 2015-08-16. 
  20. ^ Julia Neel. "Nadja Swarovski Honored at UK Fashion and Textiles Awards". WWD. Retrieved 2015-08-16. 
  21. ^ Archived from the original on May 25, 2012. Retrieved May 18, 2012.  Missing or empty |title= (help)
  22. ^ Alyssa Abkowitz, A Resort With Less Glitz and No Kitsch: A development in Florida's Vero Beach emphasizes minimalist design to create an understated vibe, The Wall Street Journal, February 14, 2013