Nando's

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Nando's Ltd
Private
Industry Casual dining
Genre Mozambican-Portuguese,
peri-peri chicken
Founded 1987, Rosettenville, Johannesburg
Founder Fernando Duarte and Robert Brozin
Headquarters Johannesburg, South Africa
Key people
Dick Enthoven, owner
Robby Enthoven, CEO
Products Chicken and related Mozambican-Portuguese cuisine foods
Website nandos.com

Nando's is an international casual dining restaurant chain originating from South Africa, with a Mozambican/Portuguese theme.[1] Founded in 1987, Nando's operates about 1,000 outlets in 30 countries.[2][3]

Nando's specialises in chicken dishes with lemon and herb, mango and lime, medium, hot, extra hot or extra extra hot piri-piri marinades (properly known as galinha à africana). In some countries, Nando's has other flavour options such as Mediterranean and Tangy Tomato.[citation needed]

History[edit]

The restaurant was founded in 1987 in the Johannesburg suburb Rosettenville when Portuguese-born audio engineer Fernando Duarte took his entrepreneur friend Robert Brozin to a Portuguese takeaway called Chickenland for a meal. After trying the chicken, cooked in piri piri, a chilli sauce originating in Mozambique, they bought the restaurant for about 80,000 rand (equivalent of about £25,000 at the time).[3] They renamed the restaurant Nando's after Fernando. After two years, the restaurant had four outlets: three in Johannesburg and one in Portugal. By 2013, around 1,000 Nando's branches were in 35 countries.[3]

In 2010, Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands.[4] As of July 2014, the Nando's restaurant group is ultimately owned by South African businessman Dick Enthoven and his family. Enthoven's son, Robby Enthoven, was responsible for expanding the Nando's chain in the United Kingdom.[5]

Food[edit]

An example of food served in Nando's

Nando's specialises in flame-grilled peri peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts. It also serves burgers, pitas, salads, wings and wraps. In some countries, Nando's sells chicken livers, espetadas (a large stand with a skewer of chicken breast and grilled peppers) and cataplana (a chicken and rice dish served in a traditional Portuguese copper dish).[6]

Global locations[edit]

Nando's locations worldwide

Nando's has locations in: Australia, Bahrain, Bangladesh, Botswana, Canada, Fiji, India, Ireland, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Swaziland, United Arab Emirates, United Kingdom, United States, Zambia and Zimbabwe.[2]

Africa[edit]

Nando's take-away in Canal Walk Shopping Mall, Cape Town, South Africa

South Africa[edit]

The first Nando's restaurant was opened in South Africa in 1987 by Fernando Duarte .[3][7] By 1997, there were 105 Nando's restaurants in the country.[8]

Botswana[edit]

Nando's has been operating in Botswana since 1993.[2]

Mauritius[edit]

There are three Nando's restaurants in Mauritius.[9][10][11]

Namibia[edit]

Nando's launched in Namibia in 1995.[2]

Swaziland[edit]

There are two outlets in Swaziland, in Mbabane and Manzini.[12]

Zambia[edit]

Nando's began operating in Zambia in 2002.[2]

Zimbabwe[edit]

In Zimbabwe, there are a total of 11 restaurants.[13]

Asia[edit]

Nando's in Penang, Malaysia
Nando's in Singapore

Bangladesh[edit]

Nando's has been running in Bangladesh since 2007. The first restaurant was opened in Dhanmondi area. It is running there as a franchised business. All of the outlets in Bangladesh sell halal foods.[citation needed]

India[edit]

Nando's opened restaurants in India in late 2010. As of February 2013, Nando's has restaurants in five cities.[14] Nando's plans additional expansion in India.[15]

Malaysia[edit]

Nando's has been established in Malaysia since 1998. As of May 2015, there were 69 restaurants operating throughout the country.[16]

Pakistan[edit]

Nando's has been established since 2001, It has currently eight restaurants nationwide.[17]

Qatar[edit]

In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.[18]

Singapore[edit]

In Singapore, Nando's opened its first restaurant on 9 May 2010,[19] as of December 2015 there are eleven outlets in Singapore.[20]

United Arab Emirates[edit]

Nando's in UAE was established in 2002. There are currently 15 Nando's restaurants operating throughout the country.[citation needed]

Bahrain[edit]

In Bahrain, Nando's have 3 restaurants operating throughout the country.[citation needed]

Europe[edit]

Ireland[edit]

Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre of Dublin in November 2011, employing 60 staff members to manage a 3,800 square feet (350 m2) space spread over two floors.[21][22] As of early 2015, they have expanded to a total of 10 outlets in Ireland.[23]

United Kingdom[edit]

Nando's Restaurant at the White Rose Centre in Leeds, West Yorkshire.

Nando's opened its first UK restaurant in 1992 in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food.[3] The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model.[3] Branches also chose individual design and decor to move away from a restaurant-chain image. The company employs around 8,000 staff in the UK and, as of 2013, had over 280 branches in Great Britain and Northern Ireland, with some 60 being halal.[3]

In 2010, Nando's UK won the Sunday Times's best place to work award in the big company category.[24] Its sauces and marinades were also retailed in UK supermarkets.[24]

Nando's claims to have the largest collection of South African art in the UK, with over 5,000 works displayed in restaurants; original artworks are commissioned by the company.[24][25]

Nando's takeaway can also be ordered online to be collected in store.

North America[edit]

Nando's Chicago in the Streeterville neighborhood

Canada[edit]

Nando's has operated since 1994 in Canada, with branches in the provinces of British Columbia, Alberta and Ontario.[26]

United States[edit]

Nando's opened its first United States location in 2008 in Washington, D.C. Nando's currently has over 30 restaurants in the US: seven in the Chicago area, four in Washington, D.C.; thirteen in Maryland; and six in Virginia.[27]

Oceania[edit]

A Nando's franchise in Palmerston North, New Zealand.

Australia[edit]

Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of 2013 there were over 270 restaurants in Australia, with further growth planned.[28][29] Nando's Australia uses certified Halal chicken throughout its chains, and they do not come in contact with any non Halal food items.[30] However, they do sell alcohol and bacon in many restaurants.

New Zealand[edit]

Nando's opened their first store in Glenfield in 2000. As of February 2013 there are 31 Nando's outlets in New Zealand.[31]

Controversies[edit]

Advertising[edit]

Australian illegal immigrants advertisement[edit]

In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable... but we want to evoke a response".[32]

Malema advertisement[edit]

During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.[33]

Last Dictator advertisement[edit]

In 2011 Nando's launched a "Last dictators" advert in South Africa.[34] The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, making snow angels in the sand with Saddam Hussein, singing Karaoke with Mao Zedong, pushing P. W. Botha on a swing set, and riding a tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the movie Titanic while the music from "Those Were the Days" is being played. Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the ad be withdrawn or the restaurant face retribution.[35] Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.[36]

Tax haven[edit]

Both The Guardian newspaper (UK) and the American non-profit publication ICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managers Kleinwort Benson, including the Nando's restaurant group. The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third". According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based in Jersey and contains at least £750 million.[5]

While no member of the Enthoven family agreed to speak with The Guardian, a company representative responded to the publication's invitation to respond and explained that UK tax laws are not applicable to Enthoven, as "He [Enthoven] is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.[5]

Nando's Black Card[edit]

For several years Nando's repeatedly denied that numerous celebrities were issued with a special 'Black' card enabling free meals and soft drinks for five people at any time. Nando's false denials on social media were unwittingly revealed by two musicians who were donating free food to the homeless in Manchester, UK.[37]

See also[edit]

References[edit]

  1. ^ "Story of Nando's". Nandos. Retrieved 20 December 2012. 
  2. ^ a b c d e "Nando's Worldwide". Nando's. Retrieved 20 December 2012. 
  3. ^ a b c d e f g Brown, Mick (11 March 2013). "Nando's nation: the chicken that conquered Britain". The Daily Telegraph. London. Retrieved 11 July 2014. 
  4. ^ "Marketing". Nando's. Retrieved 16 September 2010. 
  5. ^ a b c David Leigh, James Ball and Leila Haddou (10 July 2014). "Nando's using secretive tax haven trust to avoid inheritance tax bills". The Guardian. London. Retrieved 12 July 2014. 
  6. ^ "Nando's Food". Nando's. Archived from the original on 2010-03-16. Retrieved 12 May 2015. 
  7. ^ "Nando's Story". Nando's. Retrieved 12 July 2014. 
  8. ^ "Johannesburgers and fries". The Economist. 25 September 1997. Retrieved 12 July 2014. 
  9. ^ "Nandos Mauritius (Trianon, Mauritius)". Yelo.mu. Retrieved 2015-12-09. 
  10. ^ "Nando's (Port Louis) | Mauritius Restaurants". Nandos-port-louis.restaurant.mu. Retrieved 2015-12-09. 
  11. ^ "Nando's | Bagatelle Mall of Mauritius". Mallofmauritius.com. 2014-11-26. Retrieved 2015-12-09. 
  12. ^ http://www.rateyournandos.com/international/swaziland
  13. ^ http://www.nandos.co.zw/about-us
  14. ^ "Nando's India". Nandosindia.com. Retrieved 19 February 2013. 
  15. ^ "Nando's plans pan India expansion". Franchise India. 2 November 2010. Retrieved 20 December 2012. 
  16. ^ "Restaurants | Nando's Malaysia". Nandos.com.my. Retrieved 2016-03-08. 
  17. ^ https://nandospakistan.pk/[dead link]
  18. ^ "Nando's Qatar". Retrieved 14 February 2015. 
  19. ^ "About Us | Nando's Singapore". Nandos.com.sg. Retrieved 2015-12-09. 
  20. ^ "Restaurants | Nando's Singapore". Nandos.com.sg. Retrieved 2015-12-09. 
  21. ^ "Nando's to create 65 jobs in Dublin". RTÉ News. 10 August 2011. Retrieved 18 August 2014. 
  22. ^ Hugh O'Connell (1 November 2011). "Chicken-tastic: Nandos announces 60 new jobs in Dublin". Business ETC. TheJournal.ie. Retrieved 18 August 2014. 
  23. ^ "Restaurants | Nando's" (in Irish). Nandos.ie. Retrieved 2015-12-09. 
  24. ^ a b c Sawyer, Miranda (16 May 2010). "How Nando's conquered Britain". The Observer. London. Retrieved 11 July 2014. 
  25. ^ "African Art". Nando's. Retrieved 20 December 2012. 
  26. ^ Erasmus, Janine (17 July 2008). "Nando's blazes into US". Media Club South Africa. Retrieved 11 July 2014. 
  27. ^ PCW New Media. "Nando's Peri Peri - Restaurants". Nando's USA. Retrieved 2016-01-20. 
  28. ^ "Nando's: About Us". Retrieved 8 March 2014. 
  29. ^ "Nando's Restaurants near Melbourne". Nando's Australia. Retrieved 20 December 2012. 
  30. ^ "Burning with Curiosity? | Flame-grilled PERi-PERi chicken restaurants | Nando's Australia". Nandos.com.au. Retrieved 2015-12-09. 
  31. ^ "New stores open as Nando's sold back to Australia" (Media release). Franchise New Zealand. Franchise New Zealand. 3 April 2014. Retrieved 15 September 2014. 
  32. ^ Gotting, Peter (29 July 2002). "Asylum seekers' plight used to peddle chickens". The Age. Melbourne. Retrieved 20 December 2012. 
  33. ^ Karyn Maughan (7 May 2009). "Julius puppet finds new home". IOL News. Retrieved 20 December 2012. 
  34. ^ Rotherham, Seth (24 November 2011). "Nando's Releases 'Last Dictator' Commercial, Feat. Mugabe, Gaddafi And Hussein". 2OceansVibe. Retrieved 20 December 2012. 
  35. ^ Shaw, Angus (30 November 2011). "'Last dictator' spoof angers Mugabe faithful". The Independent. London. Retrieved 20 December 2012. 
  36. ^ "Nando's 'Mugabe' ad causes controversy in South Africa". BBC News. 2 December 2011. Retrieved 20 December 2012. 
  37. ^ "Manchester musicians use mythical Nando's 'Black Card' to feed hundreds of city's homeless". Manchester Evening News. Retrieved 2016-03-08. 

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