Nando's

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Nando's Ltd
Private
IndustryFast food/casual dining
GenrePortuguese style peri-peri chicken
Founded1987; 32 years ago (1987), Johannesburg, South Africa
FounderFernando Duarte and Robert Brozin
HeadquartersJohannesburg, South Africa[1]
Key people
Dick Enthoven, owner
ProductsChicken and related cuisine
OwnerDick Enthoven Edit this on Wikidata
Websitenandos.com

Nando's is a South African restaurant chain, specialising in Portuguese food such as peri-peri[a] style chicken dishes. Founded in Johannesburg in 1987, Nando's operates over 1,000 outlets in 35 countries.

History[edit]

Flame-grilled peri peri chicken at Nando's

The restaurant was founded in 1987 in the Johannesburg suburb Rosettenville, by Mozambique-born Fernando Duarte and South African-born Robert Brozin. Upon visiting a Portuguese takeaway named Chickenland, and trying the chicken with peri peri, they bought the restaurant for about R80,000 rand (equivalent of about £25,000 at the time).[2] They renamed the restaurant Nando's after Fernando's first born son. By 1989, the restaurant had three outlets in Johannesburg and one in Portugal.[3][2] Capricorn Ventures International acquired the chain in 1992.[4] As of 2017, there were over 1,000 Nando's branches in 35 countries.[5]

In 2010, Advertising Age magazine named Nando's one of the world's top 30 hottest marketing brands alongside Tata Nano, MTN and Natura.[6] As of July 2014 the Nando's restaurant group was ultimately owned by South African businessman Dick Enthoven and his family. Enthoven's son, Robby Enthoven who took over running the restaurants in 1993, was responsible for expanding the Nando's chain in the United Kingdom.[7]

In 2018, American-based recruitment website Indeed named Nando's as the UK's sixth best private sector employer[8] based on millions of employee ratings and reviews.[9]

Worldwide locations[edit]

Nando's locations worldwide

Nando's has locations in five continents worldwide.[3]

Africa[edit]

Nando's take-away in Canal Walk Shopping Mall, Cape Town, South Africa (2006)

South Africa[edit]

Fernando Duarte and his friend Robert Brozin are the founders of the first Nando's restaurant bought a joint previously called "ChickenLand" and renamed it Nando's. They opened it in 1987.[2][10][11] By 1997, there were 105 Nando's restaurants in the country.[12]

Botswana[edit]

Nando's has been operating in Botswana since 1993.[3] There are currently 17 restaurants in Botswana: 9 in Gaborone, 1 in Jwaneng, 1 in Maun, 2 in Francistown, 1 in Mahalapye, 1 in Palapye, 1 in Kasane and 1 in Letlhakane.

Eswatini[edit]

There are two outlets in Eswatini (Swaziland), in Mbabane and Manzini.[13]

Mauritius[edit]

There are four Nando's restaurants in Mauritius.[14][15][16][17]

Namibia[edit]

Nando's launched in Namibia in 1995.[3] Nando's closed all their restaurants in Namibia in 2018.[18]

Zambia[edit]

Nando's began operating in Zambia in 2002. Nando's has 50 restaurants in Zambia.[3]

Zimbabwe[edit]

In Zimbabwe, there are a total of 11 restaurants.[19]

Asia[edit]

Nando's in Penang, Malaysia (2010)

Bahrain[edit]

Nando's has five restaurants in Bahrain at present.[20]

Bangladesh[edit]

Nando's has four restaurants in Dhaka, Bangladesh at present. First restaurant was opened in Dhanmondi in 2007.[21]

India[edit]

Nando's opened restaurants in India in late 2010. As of February 2013, Nando's has restaurants in five cities.[22] Nando's plans additional expansion in India.[23]

Malaysia[edit]

Nando's has been established in Malaysia since 1998. As of February 2019, there were 76 restaurants operating throughout the country, with plans to operate 100 locations with about 2,000 employees within 4–5 years. The vast majority of the locations are centered around greater Kuala Lumpur.[24][25]

Pakistan[edit]

Nando's has been established since 2001. It has currently ten restaurants nationwide. Nando's has outlets in Lahore, Karachi Islamabad and Faisalabad.[26]

Qatar[edit]

In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.[27]

Singapore[edit]

In Singapore, Nando's opened its first restaurant on 9 May 2010,[28] as of December 2015 there are eleven outlets in Singapore.[29]

Europe[edit]

Ireland[edit]

Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre of Dublin in November 2011, employing 60 staff members to manage a 3,800 square feet (350 m2) space spread over two floors.[30][31] As of early 2015, they have expanded to a total of 10 outlets in Ireland.[32]

United Kingdom[edit]

Nando's Restaurant at the White Rose Centre in Leeds, West Yorkshire

Nando's opened its first UK restaurant in 1992 in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food.[2] The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model.[2] Branches also chose individual design and decor to move away from a restaurant-chain image. The company employs around 8,000 staff in the UK and, as of 2013, had over 280 branches in Great Britain and Northern Ireland, with some 60 serving food conforming with Muslim dietary laws (halal).[2]

In 2010, Nando's UK won the Sunday Times's best place to work award in the big company category.[33] Its sauces and marinades were also retailed in UK supermarkets.[33]

Nando's claims to have the largest collection of South African art in the UK, with over 5,000 works displayed in restaurants; original artworks are commissioned by the company.[33][34]

Nando's also sells food to take away, delivering in some locations.

North America[edit]

Canada[edit]

Nando's in Canada

Nando's has operated since 1994 in Canada, with branches in the provinces of British Columbia, Alberta and Ontario.[35]

United States[edit]

Nando's opened its first United States location in 2008 in Washington, D.C. As of 2019 Nando's had 42 restaurants in the US: 12 in Illinois, 6 in Washington, D.C., 14 in Maryland; and 10 in Virginia.[36]

Oceania[edit]

A Nando's franchise in Palmerston North, New Zealand.

Australia[edit]

Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of 2013 there were over 270 restaurants in Australia, with further growth planned.[37][38] Nando's Australia uses certified halal chicken throughout its chains.[39] However, they sell alcohol and bacon, which are not halal, in many restaurants.

New Zealand[edit]

Nando's opened their first store in Glenfield in 2000. As of February 2013 there are 31 Nando's outlets in New Zealand.[40]

Controversies[edit]

Advertising[edit]

Australian refugee advertisement[edit]

In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of refugees. The detainees had been waging a hunger strike campaign, even resorting to sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable... but we want to evoke a response".[41]

Malema advertisement[edit]

During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.[42]

Last Dictator advertisement[edit]

In 2011 Nando's launched a "Last dictators" advert in South Africa.[43] The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, making snow angels in the sand with Saddam Hussein, singing Karaoke with Mao Zedong, pushing P. W. Botha on a swing set, and riding a Covenanter cruiser tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the film Titanic, while the music from "Those Were the Days" is played.[44] Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the advert be withdrawn or the restaurant face retribution.[45] Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.[46]

Corporation tax bill[edit]

Both The Guardian newspaper (UK) and the American non-profit publication ICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managers Kleinwort Benson, including the Nando's restaurant group. The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third". According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based in Jersey and contains at least £750 million.[7]

While no member of the Enthoven family agreed to speak with The Guardian, a company representative explained that UK tax laws are not applicable to Enthoven, as "he is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.[7]

See also[edit]

References[edit]

  1. ^ On its website, Nando's stylizes "peri-peri" as "PERi-PERi".
  1. ^ "Nando's - Profile". Zoominfo.com. Retrieved 24 September 2019.
  2. ^ a b c d e f Brown, Mick (11 March 2013). "Nando's nation: the chicken that conquered Britain". The Daily Telegraph. London. Retrieved 11 July 2014.
  3. ^ a b c d e "Nando's Worldwide". Nando's. Archived from the original on 13 April 2013. Retrieved 20 December 2012.
  4. ^ McCreesh, Louise. "There's Nothing Cheeky About These Nando's Facts, Including Its HUGE Fan Base Overseas". Bustle. Retrieved 3 May 2019.
  5. ^ Olmstead, Larry (10 August 2017). "South Africa-based chicken chain does not disappoint in Chicago and D.C." USA Today. Retrieved 4 September 2018.
  6. ^ "Marketing". Nando's. Retrieved 16 September 2010.
  7. ^ a b c David Leigh, James Ball and Leila Haddou (10 July 2014). "Nando's using secretive tax haven trust to avoid inheritance tax bills". The Guardian. London. Retrieved 12 July 2014.CS1 maint: uses authors parameter (link)
  8. ^ Taylor, Chloe (22 October 2018). "Apple named best private sector employer in the UK". CNBC. Retrieved 25 October 2018.
  9. ^ "Top-Rated Workplaces: Best in the Private Sector – Indeed Blog". Indeed Blog. 22 October 2018. Retrieved 25 October 2018.
  10. ^ "Nando's Story". Nando's. Retrieved 12 July 2014.
  11. ^ Sawyer, Miranda (15 May 2010). "How Nando's conquered Britain". the Guardian. Retrieved 23 February 2018.
  12. ^ "Johannesburgers and fries". The Economist. 25 September 1997. Retrieved 12 July 2014.
  13. ^ "The Nando's Review Website". rateyournandos.com.
  14. ^ "Nandos Mauritius (Trianon, Mauritius)". Yelo.mu. Retrieved 9 December 2015.
  15. ^ "Nando's (Port Louis): Mauritius Restaurants". Nandos-port-louis.restaurant.mu. Retrieved 9 December 2015.
  16. ^ "Nando's: Bagatelle Mall of Mauritius". Mallofmauritius.com. 26 November 2014. Retrieved 9 December 2015.
  17. ^ "Nando's: GBLC". nandos=gblc.restaurent.mu. 4 April 2018. Retrieved 4 April 2018.
  18. ^ Brandt, Edgar. "Nando's withdrawal from Namibia unexplained – New Era Live". neweralive.na. Retrieved 2 December 2018.
  19. ^ Anonymous (24 April 2012). "About us". nandos.co.zw.
  20. ^ "Nando's Bahrain". Retrieved 2 July 2018.
  21. ^ "Nando's Bangladesh". Retrieved 28 February 2018.
  22. ^ "Nando's India". Nandosindia.com. Retrieved 19 February 2013.
  23. ^ "Nando's plans pan India expansion". Franchise India. 2 November 2010. Retrieved 20 December 2012.
  24. ^ "Restaurants | Nando's Malaysia". Nandos.com.my. Retrieved 8 March 2016.
  25. ^ "Nando's CEO gets frank on lessons learnt". bfm.my. 25 February 2019. Retrieved 16 June 2019.
  26. ^ "Archived copy". Archived from the original on 9 March 2016. Retrieved 28 December 2015.CS1 maint: archived copy as title (link) Archive copy is usurped
  27. ^ "Nando's Qatar". Retrieved 14 February 2015.
  28. ^ "About Us | Nando's Singapore". Nandos.com.sg. Retrieved 9 December 2015.
  29. ^ "Restaurants | Nando's Singapore". Nandos.com.sg. Retrieved 9 December 2015.
  30. ^ "Nando's to create 65 jobs in Dublin". RTÉ News. 10 August 2011. Retrieved 18 August 2014.
  31. ^ Hugh O'Connell (1 November 2011). "Chicken-tastic: Nandos announces 60 new jobs in Dublin". Business ETC. TheJournal.ie. Retrieved 18 August 2014.
  32. ^ "Restaurants | Nando's". Nandos.ie. Retrieved 9 December 2015.
  33. ^ a b c Sawyer, Miranda (16 May 2010). "How Nando's conquered Britain". The Observer. London. Retrieved 11 July 2014.
  34. ^ "African Art". Nando's. Archived from the original on 18 December 2012. Retrieved 20 December 2012.
  35. ^ Erasmus, Janine (17 July 2008). "Nando's blazes into US". Media Club South Africa. Retrieved 11 July 2014.
  36. ^ "Nando's – Our Restaurants". Nando's USA. Retrieved 17 April 2019.
  37. ^ "Nando's: About Us". Retrieved 8 March 2014.
  38. ^ "Nando's Restaurants near Melbourne". Nando's Australia. Retrieved 20 December 2012.
  39. ^ "Burning with Curiosity? | Flame-grilled PERi-PERi chicken restaurants | Nando's Australia". Nandos.com.au. Retrieved 9 December 2015.
  40. ^ "New stores open as Nando's sold back to Australia" (Media release). Franchise New Zealand. Franchise New Zealand. 3 April 2014. Retrieved 15 September 2014.
  41. ^ Gotting, Peter (29 July 2002). "Asylum seekers' plight used to peddle chickens". The Age. Melbourne. Retrieved 20 December 2012.
  42. ^ Karyn Maughan (7 May 2009). "Julius puppet finds new home". IOL News. Retrieved 20 December 2012.
  43. ^ Rotherham, Seth (24 November 2011). "Nando's Releases 'Last Dictator' Commercial, Feat. Mugabe, Gaddafi And Hussein". 2OceansVibe. Retrieved 20 December 2012.
  44. ^ Nando's – Last Dictator Standing – 2012 on YouTube
  45. ^ Shaw, Angus (30 November 2011). "'Last dictator' spoof angers Mugabe faithful". The Independent. London. Retrieved 20 December 2012.
  46. ^ "Nando's 'Mugabe' ad causes controversy in South Africa". BBC News. 2 December 2011. Retrieved 20 December 2012.

External links[edit]