|Industry||Fast food/casual dining|
|Genre||Portuguese-African style peri-peri chicken|
|Founded||1987Johannesburg, South Africa Gauteng, South Africa,|
|Founder||Fernando Duarte and Robert Brozin|
|Headquarters||Lorentzville, Johannesburg, South Africa|
|Dick Enthoven, owner|
|Products||Chicken and related cuisine|
Nando's (//) is a South African restaurant chain that specialises in Portuguese-African food, including its signature flame-grilled peri-peri style chicken.[a] Founded in Johannesburg in 1987, Nando's operates over 1,000 outlets in 35 countries. Their logo is the famous Portuguese symbol, the Rooster of Barcelos.
The restaurant was founded in 1987 in the Johannesburg suburb Rosettenville, by Mozambique-born Fernando Duarte and South African-born Robert Brozin. Upon visiting a Colonial Portuguese-African takeaway named Chickenland, and trying the chicken with peri peri (a sauce that was first developed in nearby Mozambique and further refined in South Africa before being exported to other Portuguese territories and mainland Portugal) they bought the restaurant for about R80,000 rand (equivalent of about £25,000 at the time). They renamed the restaurant Nando's after Fernando's first born son. By 1989, the restaurant had three outlets in Johannesburg and one in Portugal. Capricorn Ventures International acquired the chain in 1992. As of 2017, there were over 1,000 Nando's branches in 35 countries.
In 2010, Advertising Age magazine named Nando's one of the world's top 30 hottest marketing brands alongside Tata Nano, MTN and Natura. During the same year, the success of Nando’s in the U.K. led The Guardian to write that Nando's is a modern restaurant brand that has “changed the face of British fast food”. In 2012 Nando's 1000th store worldwide opened. As of July 2014 the Nando's restaurant group was ultimately owned by South African businessman Dick Enthoven and his family. Enthoven's son, Robby Enthoven who took over running the restaurants in 1993, was responsible for expanding the Nando's chain in the United Kingdom.
Nando's has locations in five continents worldwide.
Fernando Duarte and his friend Robert Brozin are the founders of the first Nando's restaurant bought a joint previously called "ChickenLand" and renamed it Nando's. They opened it in 1987. By 2018, there were 340 Nando's restaurants in the country.
Nando's has been operating in Botswana since 1993. There are currently 17 restaurants in Botswana: 9 in Gaborone, 1 in Jwaneng, 1 in Maun, 2 in Francistown, 1 in Mahalapye, 1 in Palapye, 1 in Kasane and 1 in Letlhakane.
Nando's began operating in Zambia in 2002. Nando's has 22 restaurants in Zambia.
In Zimbabwe, there are a total of 11 restaurants. It was founded in the year 1998.
Nando's has five restaurants in Bahrain at present.
Nando's has been established in Malaysia since 1998. As of February 2019, there were 76 restaurants operating throughout the country, with plans to operate 100 locations with about 2,000 employees within 4–5 years. The vast majority of the locations are centered around greater Kuala Lumpur.
Nando's has been established since 2001. It has currently ten restaurants nationwide. Nando's has outlets in Lahore, Karachi Islamabad and Faisalabad.
In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.
Nando's has a branch in Red Sea Mall, Jeddah, since December 2018.
Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre of Dublin in November 2011, employing 60 staff members to manage a 3,800 square feet (350 m2) space spread over two floors. As of early 2015, they have expanded to a total of 10 outlets in Ireland.
Nando's opened its first UK restaurants in 1992 in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food. The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model. Nando’s expanded in the UK in 1993. The company now employs around 8,000 staff in the UK and, as of 2013, had over 280 branches, with some 60 serving food conforming with Muslim dietary laws (halal).
The United Kingdom is one of Nando's largest markets.
In March 2020, all 400 UK restaurants closed temporarily due to nationwide lockdown rules introduced by the government to limit the spread of COVID-19. In late April 2020, Nando's reopened select locations for delivery and collection services, with many more locations opening throughout May. In early July 2020, the restaurant chain started reopening a few of its outlets for eat in service.
Nando's has operated since 1994 in Canada, with branches in the provinces of British Columbia, Alberta and Ontario.
Nando's opened its first United States location in 2008 in Washington, D.C. As of 2019[update] Nando's had 42 restaurants in the US: 12 in Illinois, 6 in Washington, D.C., 14 in Maryland; and 10 in Virginia.
Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of 2013[update] there were over 270 restaurants in Australia, with further growth planned.
Australian refugee advertisement
In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of refugees. The detainees had been waging a hunger strike campaign, even resorting to sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable... but we want to evoke a response".
During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.
"Last dictators" advertisement
In 2011, Nando's launched a "Last dictators" advert in South Africa. The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, making snow angels in the sand with Saddam Hussein, singing Karaoke with Mao Zedong, pushing P. W. Botha on a swing set, and riding a Covenanter cruiser tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the film Titanic, while the music from "Those Were the Days" is played. Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the advert be withdrawn or the restaurant face retribution. Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.
Corporation tax bill
Both The Guardian newspaper (UK) and the American non-profit publication ICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managers Kleinwort Benson, including the Nando's restaurant group. The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third". According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based in Jersey and contains at least £750 million.
While no member of the Enthoven family agreed to speak with The Guardian, a company representative explained that UK tax laws are not applicable to Enthoven, as "he is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.
- Chicken restaurant
- List of fast-food chicken restaurants
- Oporto – Australian-based Portuguese themed chicken restaurant
- TASTE Holdings – management group in which Chickenland (Pty) Ltd has significant shareholding
- On its website, Nando's styles "peri-peri" as "PERi-PERi".
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- on YouTube
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|Wikimedia Commons has media related to Nando's.|
- Official website – (global)