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|Headquarters||Neot Mordechai, Israel|
|Slogan||A Step Ahead|
Naot is an international success story. When the members of Kibbutz Naot Mordechai founded the kibbutz shoe factory in 1942 as a one-room workshop, no one imagined that in fifty years’ time their shoes would be worn all over the world. The small shoe factory that made simple work shoes and sandals has become an international business and is now Israel’s leading manufacturer and exporter of shoes.
The idea originating in northern Israel in the late nineteen-eighties, "It’s fashionable to walk in comfort", quickly conquered the world. Naot manufactures a large variety of footwear with a unique anatomical footbed. The footbed is a "negative" print of the foot, just like the footprint we leave when walking in the sand. It is flexible, soft, shock absorbent, supports the heel and alleviates fatigue and pain. The footbeds are made of natural cork and latex and are covered in a pampering layer of suede. The uppers are made of high quality Italian leathers. Naot has gained a loyal customer following, which each year enjoys a new and exciting collection of comfortable shoes, clogs and sandals.
It is no wonder Naot means oasis!
Major markets include the United States (distributor: Yaleet Inc., Melville, New York), Canada (distributor: Solemates Inc., Toronto, Ontario), Germany, UK and Australia. In 2011 Teva Naot's turnover in Canada was C$20 million, with nine stores. Naot footwear is distributed in Europe by Naama Naot Germany, and AJJH Ltd., UK.