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Napoleon Hill

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Napoleon Hill
Photograph of head of young man clad in white shirt, jacket and tie.
Hill in 1904
Born(1883-10-26)October 26, 1883
Pound, Virginia, U.S.
DiedNovember 8, 1970(1970-11-08) (aged 87)
Greenville, South Carolina, U.S.
OccupationAuthor, journalist, salesman, lecturer
GenreNon-fiction, self-help
Notable worksThink and Grow Rich (1937)
The Law of Success (1928)
Outwitting the Devil (1938)
  • Unknown (1898 or 1899)
  • Edith Whitman (1903–1908)
  • Florence Elizabeth Horner (1910–1935)
  • Rosa Lee Beeland (1937–1940?)
  • Annie Lou Norman (1943–1970)
signature of Napoleon Hill

Literature portal

Oliver Napoleon Hill (October 26, 1883 – November 8, 1970) was an American self-help author. He is best known for his book Think and Grow Rich (1937), which is among the best-selling self-help books of all time.[1][2] Hill's works insisted that fervid expectations are essential to improving one's life.[3][4] Most of his books were promoted as expounding principles to achieve "success".

Hill is a controversial figure. Accused of fraud, modern historians also doubt many of his claims, such as that he met Andrew Carnegie and that he was an attorney.

Life and career




Hill was born in a one-room cabin near the Appalachian town of Pound in southwest Virginia.[5] His parents were James Monroe Hill and Sarah Sylvania (Blair), and he was the grandson of James Madison Hill and Elizabeth (Jones). His grandfather came to the United States from England and settled in southwestern Virginia in 1847.[6] His father was an dentist, at first unofficially and then with a license.[7]

Hill's mother died when he was nine years old, and his father remarried two years later to Martha. His stepmother was a good influence for him: "Hill's stepmother, the widow of a school principal, civilized the wild-child, Napoleon, making him go to school and attend church."[7] At the age of 13, Hill began writing as a "mountain reporter", initially for his father's newspaper.[8] At the age of fifteen, he married a local girl who had accused him of fathering her child; the girl later recanted the claim, and the marriage was annulled.[9]

Early career


At the age of seventeen, Hill graduated from high school and moved to Tazewell, Virginia, to attend business school. In 1901, Hill accepted a job working for the lawyer Rufus A. Ayers, a coal magnate and former Virginia attorney general. Author Richard Lingeman wrote that Hill received this job after arranging to keep confidential the death of a black bellhop whom the previous manager of the mine had accidentally shot while drunk.[7]

Hill left his coal mine management job soon afterward and enrolled in law school before withdrawing owing to a lack of funds. Later in life, Hill would use the title of "Attorney of Law", although Hill's official biography notes that "there is no record of his having actually performed legal services for anyone."[10]

In 1903, Hill married for the second time to Edith Whitman; in 1905 their child Edith Whitman Hill was born. Their marriage was a fraught one due to Hill's alleged physical abuse of his wife and daughter in addition to his frequenting of prostitutes.[11]

Failed business ventures and charges of fraud


Hill relocated to Mobile, Alabama, in 1907 and co-founded the Acree-Hill Lumber Company. In October 1908, the Pensacola Journal reported that the company was facing bankruptcy proceedings and charges of mail fraud for purchasing lumber from outside Mobile, from other counties in Alabama and Florida, and selling it below cost, thereby failing to generate a return.[12]

His wife Edith filed for divorce in 1908; at the proceedings Hill's friends and business partners testified to his affairs with prostitutes. It is sometime in 1908 that Hill claims his pivotal conversation with Andrew Carnegie happened; however, there is no record of the two meeting, and he spent much of the year on the run from the authorities.[11]

Following the exposure of his fraud in Alabama, Hill fled to Washington, DC, where he dropped Oliver as his first name and began going by Napoleon Hill. In 1909 he founded the Automobile College of Washington. The college assembled cars for the Carter Motor Corporation, which declared bankruptcy in early 1912; students were not paid for their labor.[11] During April 1912, the automobile magazine Motor World accused Hill's college of being a scam and derided its marketing materials as "a joke to anyone of average intelligence".[13] Following the bankruptcy of the Carter Motor Corporation, Hill pivoted the organization to teaching people how to sell cars rather than make them. Students were incentivized to themselves sell Automobile College of Washington courses on which they would earn a commission. In practice, the focus was on signing up more students, not in learning how to sell cars. In this form, it resembled a modern multi-level marketing company.[11]

During June 1910, Hill married Florence Elizabeth Horner,[14] with whom he had three sons: James, born in 1911; Napoleon Blair, born in 1912; and David, born in 1918.[15] Hill would postpone their honeymoon until 1919.[16] Horner was in high school when they met and was from a wealthy West Virginia family. Despite investment from her family, the Automobile College of Washington closed in 1912. He subsequently moved to Chicago and accepted a job with the La Salle Extension University, before co-founding the Betsy Ross Candy Shop. Following his move to Chicago, Hill began claiming that he was a lawyer. Hill was soon forced out of the candy shop by his partners and had left La Salle within a year of starting.[11]

In September 1915, he established the George Washington Institute of Advertising, where he intended to teach principles of success and self-confidence. On June 4, 1918, the Chicago Tribune reported that the state of Illinois had issued two warrants for his arrest, charging him with violating blue sky laws by fraudulently attempting to sell shares of his school at a $100,000 capitalization, despite the school's possessing assets appraised only at $1,200.[17]

In 1917, Hill threatened the Illinois Central Railroad with a lawsuit due to low lighting in their cars allegedly making him need glasses. The George Washington Institute was unaccredited and closed in 1918 following allegations of fraud made by students. During this time, Florence and their children were living with her family in West Virginia.[11]

Following the closure of the George Washington Institute, Hill embarked on other business ventures, among them the personal magazines Hill's Golden Rule and Napoleon Hill's Magazine.[18] In 1919 the Federal Trade Commission brought charges against Hill and Hill's Golden Rule for fraudulent advertising and laundering funds meant for a veteran's charity into a fraudulent oil stock scheme. Hill claimed that it was in 1918 following the collapse of GWI that Woodrow Wilson personally reached out to Hill for his help winning the First World War; Hill claimed that Wilson offered him large sums for his aid but that he did not accept any payment for his work because he was a patriot. He claimed that he was so important and involved in the war effort that he had the power to veto the President. Hill claimed to have participated intimately in the negotiation of the armistice with Germany. These claims are not believed to be true.[11] White House records include no reference to his ever being there.[19]

In 1922, he opened the Intra-Wall Correspondence School, a charitable foundation intended to provide educational materials to prisoners in Ohio. The foundation was directed by, among others, check forger and former convict Butler Storke, who would be sent back to prison only a year later. According to Hill's official biography, it was during this period that hundreds of documents proving Hill's association with various famous figures were destroyed in a Chicago storage fire.[18] Intra-Wall Correspondence School primarily sold Hill's Golden Rule and correspondence courses. In 1923 it was exposed by local newspapers as a scam. Following the murder of Donald Mellett, he promoted a lecture tour based on their acquaintance; this event would later become a significant part of his personal mythos, with Hill claiming to have been the target of the same assassins.[11]

Hill lost control over Hill's Golden Rule to a group of disgruntled employees. Hill attempted to get revenge against one of the employees by reporting them to the FBI as a spy.[7]

Hill founded the Peptomists and the Co-Operative Club which advertised themselves as business organizations in the style of the rotary club.[7]

The Law of Success


During 1928, Hill relocated to Philadelphia and persuaded a Connecticut-based publisher to publish his eight-volume work The Law of Success (1925). The book was Hill's first major success, allowing Hill to adopt an opulent lifestyle. By 1929, he had already bought a Rolls-Royce and a 600-acre (240-hectare) property in the Catskill Mountains,[7] with the aid of some lenders.[20]

The beginning of the Great Depression, however, affected Hill's finances adversely, forcing his Catskills property into foreclosure before the end of 1929.[15] He went broke, forcing his wife's family to pay for the expenses of Florence and her children.

Hill's next published work, The Magic Ladder to Success (1930), proved to be a commercial failure. During the next few years, Hill traveled through the country, returning to his habits from the prior decade of initiating various short-lived business ventures. He was involved in the production of the first Mormon film Corianton: A Story of Unholy Love, which collapsed after investors accused Hill of malfeasance. Hill claimed to have been an advisor to Franklin D. Roosevelt during this time. He claimed to have coined the President's famous phrase "The only thing we have to fear is fear itself."

In 1935, Hill's wife Florence filed for and received a divorce in Florida as divorce was illegal at that time in West Virginia. In 1936 Hill met Rosa Lee Beeland when she attended one of his lectures; he proposed the next day, and they were soon married. Unable to afford a place of their own, he and Rosa moved in with Hill's son Blair in New York City. Following a few months of this living arrangement Blair's wife Vera left due to Napoleon Hill's harassment and abuse with Blair following soon after. Before leaving Blair gave his father and Rosa a loan to continue work on a new book, Think and Grow Rich.[11]

Think and Grow Rich


In 1937, Hill published the bestselling book Think and Grow Rich, which became Hill's best-known work. Hill's new wife Rosa Lee Beeland contributed substantially to the authoring and editing of Think and Grow Rich. Hill's biographers would later say this book sold 20 million copies over 50 years, although as Richard Lingeman remarks in his brief biography, "Alice Payne Hackett's 70 Years of Best Sellers suggests the number was considerably less."[7]

Wealthy once more, Hill resumed his lavish lifestyle and purchased a new estate in Mount Dora, Florida. Napoleon and Rosa become involved with The Royal Fraternity of the Master Metaphysicians, a cult led by James Bernard Schafer, which regarded Think and Grow Rich as a religious text. Napoleon became the godfather of "Baby Jene", a child the cult had adopted and claimed to be raising in such a way that she would be immortal. In 1941 the child was returned to her biological mother. After being arrested and convicted in 1942, Schafer claimed that Napoleon had scammed him.[11]

The couple divorced around 1940. With much of the wealth from the book going to Rosa, Napoleon returned to his pursuit of success.[15] Rosa proceeded to marry her divorce lawyer. Hill and Rosa never repaid Blair for the $300 loan; indeed, Rosa taunted Blair about it.[11] Rosa would later write a self help book entitled "How to Attract Men and Money."[7]

Starting again


In 1941 Hill published Mental Dynamite, but it was a commercial failure.[11]

Hill met Annie Lou Norman, who was 47 years old, where he rented a room from her. They married in 1943 and relocated to California. Hill went on the lecture circuit once again.[15] In 1947 he briefly hosted a show on KFWB Radio in Los Angeles. In 1952 he launched a new scam selling courses about success in Missouri. The scam soon collapsed, and he set up a firm called Napoleon Hill Associates to sell courses with W. Clement Stone. In the 1960s Hill and Stone fell out. Hill turned to selling his course Science of Success through franchises. In 1963 he founded the Napoleon Hill Foundation.[11]

Philosophy of Achievement

Photograph of the head of a man with head tilted and rested on the back of his right hand while reading a book
Napoleon Hill holding his book Think and Grow Rich, 1937.

Hill's "Philosophy of Achievement", offered as a formula for rags-to-riches success, was published initially in the 1928 multi-volume study course entitled The Law of Success,[21] a rewrite of a 1925 manuscript. Hill identified freedom, democracy, capitalism, and harmony as being among the foundations to his "Philosophy of Achievement". He asserted that without these foundations, great personal achievements would not be possible.[22][23]

Hill claimed his philosophy was superior to those of others and that its principles were responsible for the successes of Americans. Hill blamed failure on such emotions as fear and selfishness.[24]

A "secret" of achievement was discussed in Think and Grow Rich, but Hill did not explicitly identify this secret in the book, insisting that readers would benefit most if they discovered it for themselves.

In the introduction, Hill states of the "secret" that Andrew Carnegie "carelessly tossed it into my mind" and that it inspired Manuel L. Quezon of the Philippine Islands to "gain freedom for his people". Although he mentions a "burning desire for money" repeatedly throughout the book, he suggests that avarice is not his "secret" at all. Indeed, in The Law of Success, published nine years earlier, he identifies the secret as the Golden Rule, insisting that only by working harmoniously and cooperating with other individuals or groups of individuals and thereby creating value and benefit for them can one create sustainable achievement for oneself.[citation needed]

Hill returned to the topic of a secret in a 1967 book, where he explicitly stated:

Anything the human mind can believe, the human mind can achieve. That is the Supreme Secret.... This is the secret known in bygone times; this is the secret which governs present-day accomplishment; this is the secret which will follow man to the stars. This is the secret of the ages.

— Napoleon Hill, Grow Rich!: With Peace of Mind, Chapter 14

He presents the notion of a "Definite Major Purpose" as a challenge to his readers to ask themselves: "In what do I truly believe?" According to Hill, "98%" of people have few or no strong beliefs, which made their achieving success unlikely.[25]

Hill declares that the life story of his son Blair is an inspiration to him, claiming that despite being born without ears, Blair had grown up able to hear and speak almost normally. Hill reports that his son, during his last year of college, read chapter two of the manuscript of Think and Grow Rich, discovered Hill's secret "for himself", and then inspired "hundreds and thousands" of people who could neither listen nor speak.[26]

From 1952 to 1962, Hill taught his Philosophy of Personal Achievement—Lectures on Science of Success in association with W. Clement Stone.[27] During 1960, Hill and Stone co-authored the book Success Through A Positive Mental Attitude. Norman Vincent Peale is quoted saying that Hill and Stone "have the rare gift of inspiring and helping people" and that he owes "them both a personal debt of gratitude for the helpful guidance I have received from their writings."[28]

The book is listed in John C. Maxwell's A Lifetime "Must Read" Books List.[29]

Hill claimed insight into racism, slavery, oppression, failure, revolution, war, and poverty, asserting that overcoming these difficulties using his "Philosophy of Achievement" was the responsibility of every human.[25]

Influence of famous people


Later in life, Hill claimed that the turning point of his life had been a 1908 assignment to interview the industrialist and philanthropist Andrew Carnegie. At that time, Carnegie was among the most powerful men in the world. Hill wrote, after Carnegie's death in 1918, that Carnegie had actually met with him at that time and challenged him to interview wealthy people to discover a simple formula for success,[30] and that he had then interviewed many successful people of the time. The authenticity of many of Hill's claims has been widely disputed. Napoleon Hill's collaboration with Andrew Carnegie has never been confirmed either by Carnegie himself or the Carnegie estate, and Hill allegedly only started making claims of interviewing Carnegie after he had died. Aside from Hill's writings, there are no accounts of the meeting taking place. Carnegie biographer David Nasaw stated that he "found no evidence of any sort that Carnegie and Hill ever met" or "that the book was authentic."[11]

The acknowledgments in his 1928 multi-volume work The Law of Success,[21] listed forty-five of those he had studied, "the majority of these men at close range, in person", like those to whom the book set was dedicated: Andrew Carnegie, Henry Ford, and Edwin C. Barnes (an associate of Thomas Edison). Hill reported that Carnegie had given him a letter of introduction to Ford,[31] who Hill said then introduced him to Alexander Graham Bell, Elmer R. Gates, Thomas Edison, and Luther Burbank.[32]

Endorsements for The Law of Success were allegedly sent in by William H. Taft, Cyrus H. K. Curtis, Thomas Edison, Luther Burbank, E. M. Statler, Edward W. Bok, and John D. Rockefeller.[31][32] The list in the acknowledgments includes, among those Hill wrote that he had personally interviewed, Rufus A. Ayers, John Burroughs, Harvey Samuel Firestone, Elbert H. Gary, James J. Hill, George Safford Parker, Theodore Roosevelt, Charles M. Schwab, Frank A. Vanderlip, John Wanamaker, F. W. Woolworth, Daniel Thew Wright, and William Wrigley Jr.[32]

Aside from these, Hill's other claims have been called into question. There is no known evidence that he aided President Wilson to negotiate Germany's surrender in World War I; that he helped President Roosevelt write his fireside chats; or that he was an attorney. There are no known records of Hill's meetings with the famous men he claimed to have interviewed besides for a brief photo op with Edison.[16]

Alleged spirit visitations


Hill openly described visits from spirits in chapter 12 of his book Grow Rich! With Peace of Mind (1967). He described them as unseen friends, unseen watchers, strange beings, and the Great School of Masters that had been guarding him, and who maintain a "school of wisdom". Hill states that the "Master" spoke to him audibly, revealing secret knowledge. Hill further insists that the Masters "can disembody themselves and travel instantly to any place they choose to acquire essential knowledge or to give knowledge directly, by voice, to anyone else."

Grow Rich! With Peace of Mind was allegedly influenced by Hill's spirit voices; Hill cites the "Master", writing: "Much of what he said already has been presented to you in the chapters of this book or will follow in other chapters." In Chapter 14 of his book Think and Grow Rich (1937), he openly talks about his "invisible counselors" with whom he discusses various areas of his life. Hill refers to these meetings with his counselors as being real because he consistently told himself they were real, a principle he refers to as "autosuggestion". Hill does admit the talks were only real to him because of his imagination but professes his belief that the "dominating thoughts and desires" of one's mind make those thoughts real.[33]



Napoleon Hill died aged 87 on November 8, 1970.[34] He was worth about a million dollars.[16]



Hill's works were inspired by the philosophy of New Thought and the writings of Ralph Waldo Emerson and are listed as New Thought reading.[35][36][37]

Hill has been seen as inspiring later self-help works, such as Rhonda Byrne's The Secret. Gizmodo has called him "the most famous conman you've probably never heard of".[11]

Napoleon Hill Foundation


The Napoleon Hill Foundation is a nonprofit foundation that promotes the teachings of Napoleon Hill. Following the death of Napoleon in 1970, the foundation and his widow Annie Lou were embroiled in a protracted court battle over the estate, which lasted into the 1980s. The foundation maintains a private archive of Hill's papers. It awards the annual Napoleon Hill Award. The foundation continues to sell Hill's books, courses, and leadership certificates.[11]

In 1995 the authorized biography of Hill's life, A Lifetime of Riches, was released by Michael J. Ritt Jr. (the executive director of the foundation) and Kirk Landers, which came to a number of controversial conclusions.[7]


  • The Law of Success (1928)
  • The Magic Ladder to Success (1930)
  • Think and Grow Rich (1937)
  • Outwitting the Devil (1938, published 2011)
  • How to Sell Your Way Through Life (1939)
  • The Master-Key to Riches (1945)
  • How to Raise Your Own Salary (1953)
  • Success Through a Positive Mental Attitude (with W. Clement Stone) (1959)
  • Grow Rich!: With Peace of Mind (1967)
  • Succeed and Grow Rich Through Persuasion (with E. Harold Keown) (1970)
  • You Can Work Your Own Miracles (1971)

See also



  1. ^ "The Milwaukee Sentinel - Google News Archive Search".[dead link]
  2. ^ Driscoll, Molly (April 26, 2015). "10 Best Self Help Books of All Time". Christian Science Monitor. Retrieved March 25, 2017.
  3. ^ Chang, Larry (2006). Wisdom for the Soul. Gnosophia Publishers. p. 514. ISBN 978-0-9773391-0-5. Retrieved September 10, 2014.
  4. ^ Hill, Napoleon (1937). Think and Grow Rich. Chicago, Illinois: Combined Registry Company. ISBN 1-60506-930-2. A similar quote regarding Thomas Edison is on page 230.{{cite book}}: CS1 maint: postscript (link)
  5. ^ About Napoleon Hill Archived July 27, 2011, at the Wayback Machine, The Napoleon Hill Foundation.
  6. ^ Derby, George; White, James Terry (1977). "The National Cyclopædia of American Biography: Being the History of the United States as Illustrated in the Lives of the Founders, Builders, and Defenders of the Republic, and the Men and Women who are Doing the Work and Moulding the Thought of the Present Time". J. T. White – via Google Books.
  7. ^ a b c d e f g h i Lingeman, Richard (August 13, 1995). "How to Lose Friends and Alienate People". New York Times. Archived from the original on December 8, 2016. Retrieved January 31, 2017.
  8. ^ Ritt, Michael; Landers, Kirk (July 1, 1995). A Lifetime of Riches. Dutton Book. p. 23. ISBN 0525941460.
  9. ^ Ritt, Michael; Landers, Kirk (July 1, 1995). A Lifetime of Riches. Dutton Book. p. 17. ISBN 0525941460.
  10. ^ Ritt, Michael; Landers, Kirk (July 1, 1995). A Lifetime of Riches. Dutton Book. p. 46. ISBN 0525941460.
  11. ^ a b c d e f g h i j k l m n o p Novak, Matt (December 6, 2016). "The Untold Story of Napoleon Hill, the Greatest Self-Help Scammer of All Time". Paleofuture (Gizmodo). Retrieved August 13, 2019.
  12. ^ "President of Lumber Company Is Missing". The Pensacola Journal. Pensacola, Florida. October 17, 1908 – via Chronicling America: Historic American Newspapers, Library of Congress.
  13. ^ "Pointing the Easy Route to GETRICHQUICKLAND". Motor World Wholesale. Vol. 31. Chilton Company. April 12, 1912. pp. 39–41.
  14. ^ Ritt, Michael J.; Landers, Kirk (July 1, 1995). A lifetime of riches: the biography of Napoleon Hill. Dutton Book. p. 35. ISBN 9780525941460.
  15. ^ a b c d Emmert, J. M. (January 5, 2009). "Rich Man, Poor Man". Success. Retrieved March 25, 2017.
  16. ^ a b c Farnham, Alan (August 7, 1995). "Seamy Side Of A Self-Help Swami A New Biography Reveals That Napoleon Hill, Author Of Think & Grow Rich, Which Has Sold Ten Million Copies, Knew Failure Well". Fortune. Archived from the original on July 12, 2018. Retrieved June 18, 2019.
  17. ^ "TWO WARRANTS OUT FOR MODEST NAPOLEON HILL". Chicago Daily Tribune. June 4, 1918. Retrieved January 31, 2017.
  18. ^ a b Ritt, Michael J.; Landers, Kirk (July 1, 1995). A lifetime of riches: the biography of Napoleon Hill. Dutton Book. pp. 88–91. ISBN 9780525941460.
  19. ^ Napoleon Hill's Greatest Speeches, N Hill, D Green
  20. ^ Ritt, Michael J.; Landers, Kirk (July 1, 1995). A lifetime of riches: the biography of Napoleon Hill. Dutton Book. pp. 122–125. ISBN 9780525941460.
  21. ^ a b Hill, Napoleon (1928). The Law of Success. Ralston University Press.
  22. ^ Hill, Napoleon (2011) [1925]. The Law of Success from the 1925 Manuscript Lessons. Vieux Publishing. ISBN 978-0578084916.
  23. ^ Napoleon Hill Foundation: About the "1925 Edition" of Law of Success
  24. ^ Kearns, Brad (2008). How Tiger Does It. McGraw-Hill Professional. pp. 24–25. ISBN 978-0-07-154564-8.
  25. ^ a b Hill, Napoleon (1937). Think and Grow Rich. Chicago, Illinois: Combined Registry Company. p. viii. ISBN 1-60506-930-2.
  26. ^ Hill, Napoleon (1937). Think and Grow Rich. Chicago, Illinois: Combined Registry Company. pp. 11, 52–63. ISBN 1-60506-930-2. Retrieved May 3, 2010.[dead link]
  27. ^ "Napoleon Hill Timeline". Napoleon Hill Foundation. Retrieved March 25, 2017.
  28. ^ Hill, Napoleon, Stone, W. Clement, Success Through A Positive Mental Attitude [Back Cover] Pocket Books (1991) ISBN 0-671-74322-8
  29. ^ Maxwell, John (March 2008). "A Lifetime "Must Read" Books List" (PDF). Archived from the original (PDF) on September 4, 2012. Retrieved March 25, 2017.
  30. ^ Hill, Napoleon (1937). Think and Grow Rich. Chicago, Illinois: Combined Registry Company. p. 8. ISBN 1-60506-930-2.
  31. ^ a b Ritt, Michael J.; Landers, Kirk (July 1, 1995). A Lifetime of Riches: The Biography of Napoleon Hill. Dutton Book. ISBN 0525941460.
  32. ^ a b c Hill, Napoleon (2010) [1939]. How to Sell Your Way Through Life. John Wiley & Sons. ISBN 978-0470541180.
  33. ^ Hill, Napoleon (1937). Think and Grow Rich. Chicago, Illinois: Combined Registry Company. ISBN 1-60506-930-2.
  34. ^ "Napoleon Hill". The Bee. November 10, 1970. p. 7. Retrieved June 5, 2017 – via Newspapers.com. Open access icon
  35. ^ Horowitz, Mitch (January 1, 2009). Occult America: The Secret History of how Mysticism Shaped Our Nation. Bantam Books. p. 87. ISBN 9780553806755.
  36. ^ Starker, S. (2002) Oracle at the Supermarket: The American Preoccupation With Self-Help Books
  37. ^ Books : Religion & Spirituality : New Age & Spirituality : New Thought : Napoleon Hill, Amazon.com