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Narodnaya (Russian: Народная, lit. folk) is a brand of Russian vodka scheduled to be produced in different flavours (grain, wheat, rye, cedar and malty) by federal public enterprise Rosspirtprom in 2007 to avoid 2006 local vodka substitute poisonings. The vodka is supposed to cost about 60 RUB (2.24 USD) by retail and 53 RUB (1.98 USD) wholesale for 0.5 litre.