Nasty Gal

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Nasty Gal Inc.
Founded2006; 14 years ago (2006)
FounderSophia Amoruso Edit this on Wikidata
HeadquartersLos Angeles, California, United States
Key people
Sophia Amoruso, founder and executive chairwoman
Robert Ross, CFO[1]
Sheree Waterson, CEO[2]
ProductsApparel, Accessories
RevenueIncrease£98.8 million [3]
Number of employees
200 est. (2014)
Parent boohoo Group plc

Nasty Gal is an American retailer that specializes in fashion for young women. The company has customers in over 60 countries.[4] Founded by Sophia Amoruso in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine.[5] Nasty Gal is based in Los Angeles. In 2017, the company was purchased by the BooHoo Group out of Chapter 11 of the U.S. Bankruptcy Code.


In 2006, while working as a campus safety host at Academy of Art University, Amoruso launched an eBay store based in San Francisco, selling old pieces of clothing. The store was named Nasty Gal Vintage, the name being inspired by Betty Davis.[6]The eBay store sold vintage fashion that Amoruso sourced from secondhand stores.[7]

MySpace was the primary form of communication for the store in its early days.[citation needed] In June 2008, Amoruso moved Nasty Gal Vintage off eBay and onto its own destination site.[citation needed] In 2009, Nasty Gal moved into its first warehouse space in Berkeley, California, and soon after to a 7,500-square-foot warehouse in Emeryville, California.[citation needed] Amoruso has emphasized in interviews the importance of social media to Nasty Gal’s growth.[citation needed]

In 2010, Nasty Gal moved its headquarters to Los Angeles, California.[citation needed] The company received $9 million in investments in early 2012, followed by $40 million August 2012 from venture capital firm Index Ventures.[8]

By 2012, the online retailer employed approximately 110 people and had opened an additional distribution center in Shepherdsville, Kentucky, while its 2011 revenue reached $24 million, marking an 11,200% three-year growth rate.[7]

In 2014, Nasty Gal opened its first brick and mortar store in Los Angeles at 8115 Melrose Avenue.[citation needed] The store had Nasty Gal footwear, apparel, accessories and intimates, alongside items by brands including Jeffrey Campbell, For Love and Lemons, Cameo and vintage by designer labels such as Chanel, Louis Vuitton and Moschino.[9]

On January 12, 2015, Amoruso announced that Sheree Waterson would take over as CEO of Nasty Gal.[citation needed] Waterson, formerly president of Nasty Gal, became partners with Amoruso to evolve its retail presence on a larger scale. Amoruso continued as founder and executive chairman of Nasty Gal.[10]

Waterson also joined the Nasty Gal board of directors alongside Amoruso and Index Ventures partner, Danny Rimer.[10]

On March 27, 2015, Nasty Gal opened its second brick and mortar store in Santa Monica.[11]

In 2016, Nasty Gal filed for bankruptcy.[12] The British-owned BooHoo group announced in February 2017 they had purchased Nasty Gal and that it would operate under the BooHoo portfolio umbrella.[13]

In 2017, Nasty Gal opened its first UK pop-up shop on London’s Carnaby Street in November.[14][15]


In 2015, a lawsuit was filed accusing Nasty Gal of allegedly firing four employees because of pregnancy, in violation of California laws.[16]

Nasty Gal has faced criticism online in a variety of publications due to its allegedly "toxic" work environment and numerous negative reviews on Glassdoor from unhappy employees.[17][18][19][20]

Many customers have complained about their quality in fabric and customer service.[citation needed]

Original collections[edit]

Nasty Gal’s original label launched in 2012 and consists of limited-edition styles.[21] In September 2012, Nasty Gal debuted its first Nasty Gal Fall/Winter 2012 Collection – Weird Science- during New York Fashion Week.[22] Since then, the company has continued to launch various collections timed to major fashion seasons throughout the year. In addition, Nasty Gal launched its first-ever footwear collection, Shoe Cult by Nasty Gal, in August 2013.[23] In 2014, Nasty Gal debuted three additional in-house collections: the vintage-inspired Nasty Gal Denim Collection,[24] Nasty Gal Swimwear,[25] and Nasty Gal Lingerie.[26] Nasty Gal also collaborated on a swimwear line with Minimale Animale in 2014.[27] Additionally, Nasty Gal collaborated with M∙A∙C Cosmetics on a capsule collection of lipsticks and nail polish in December 2014.[28]

Expansion into publishing[edit]

In 2012, Nasty Gal released the first issue of what was planned to be a semiannual "lifestyle magazine", titled Super Nasty, which featured spreads on "fashion, music and culture," and was included free in customers' orders. Amoruso functioned as an editor-in-chief.[29]

Contributors and photographers for the magazine's first issue include Terry Richardson, Hugh Lippe, Jeff Hahn, Alexandra Richards, Syd tha Kyd, Langley Hemingway, and Girls writer Lesley Arfin.[30]

The second issue of Super Nasty was issued in spring 2013 and featured Kesh, model Sidney Williams, Io Echo, Haley Wollens, Phoebe Collings-James, Charli XCX, and Akiko Matsuura.[31]

In 2014, Nasty Gal founder Amoruso published the best-selling book, #GIRLBOSS.[32] Following the book’s release, Amoruso launched the GIRLBOSS Foundation to inspire women to take their careers into their own hands. The foundation awards grants each quarter to women with creative projects.[33]

On April 21, 2017, Netflix released their new original show, Girlboss, loosely based on the book. The series has since been cancelled after Season 1.[34]


  1. ^ Lockwood, Lisa (23 December 2013). "Nasty Gal Makes Two Key Hires". WWD. Retrieved 26 December 2013.
  2. ^ Shu, Catherine (12 January 2015). "Nasty Gal Founder Sophia Amoruso Steps Down as CEO". TechCrunch. Retrieved 14 February 2015.
  3. ^ "Annual Report 2020" (PDF). Retrieved 22 June 2020.
  4. ^ "Naughty in Name Only". New York Times. 2013-03-24. Retrieved 2013-04-29.
  5. ^ "Nasty Gal Inc. Profile". Inc. 2012. Retrieved 2013-04-29.
  6. ^ "Nasty Gal clothing company — as red-hot as its founder's lipstick". Los Angeles Times. August 26, 2012.
  7. ^ a b "From eBay Store to a $24 million Business", Inc., April 16, 2012
  8. ^ "Fashion Phenom Nasty Gal Raises $40 Million", Forbes, August 26, 2012
  9. ^ Moore, Booth. "Sophia Amoruso brings her Nasty Gal and more to Melrose Avenue". Retrieved 26 February 2015.
  10. ^ a b "Archived copy". Archived from the original on 2015-01-13. Retrieved 2017-06-03.CS1 maint: archived copy as title (link)
  11. ^ "Nasty Gal opening second store in Santa Monica". LA Biz.
  12. ^ O'Connor, Clare. "As Nasty Gal Files Bankruptcy, Founder Sophia Amoruso's Fortune Decimated". Forbes. Retrieved 2016-11-13.
  13. ^ Marfil, Lorelei (2017-02-28). "Nasty Gal to Remain in Los Angeles, According to New Owners Boohoo Group". WWD. Retrieved 2017-03-01.
  14. ^ "Nasty Gal to open first UK pop-up - The Industry London". Retrieved 2017-10-31.
  15. ^ "Nasty Gal launches first UK pop-up". Drapers. Retrieved 2017-10-31.
  16. ^ Merlan, Anna. "Lawsuit: Nasty Gal's #GIRLBOSS Fired Employees For Getting Pregnant". Jezebel. Retrieved 2016-11-13.
  17. ^ "Nasty Gal Employees Describe The Company Environment As "Toxic" After New Lawsuit". BuzzFeed. Retrieved 2016-11-13.
  18. ^ "What Nasty Gal Can Teach Us About the Importance of Corporate Culture". Career News. 2015-06-22. Retrieved 2016-11-13.
  19. ^ Chapin, Adele (2014-09-02). "Nasty Gal Employees Say Sophia Amoruso's a Bad GirlBoss". Racked. Retrieved 2016-11-13.
  20. ^ Merlan, Anna. "'Everything Really Hit Rock Bottom': How Nasty Gal's Culture Went Nasty". Jezebel. Retrieved 2016-11-13.
  21. ^ "Nasty Gal To Launch Debut Collection". August 16, 2012. Retrieved 2013-06-10.
  22. ^ "Nasty Gal Launches 'Weird Science,' Their First In-House Line". August 24, 2012. Retrieved 2013-06-10.
  23. ^ "Here Is Nasty Gal's New Footwear Line 'Shoe Cult,' Plus Pricing". August 19, 2013. Retrieved 2013-08-19.
  24. ^ Yotka, Steff. "Nasty Gal Launches Denim". Fashionista. Retrieved 22 March 2015.
  25. ^ Bryant, Kenzie. "Hey Spring Breakers, You Can Now Shop Nasty Gal Swimwear". Racked. Retrieved 22 March 2015.
  26. ^ Irvin, Connie. "Nasty Gal Debuts New Footwear Line 'Shoe Cult'". Kontrol Mag. Retrieved 22 March 2015.
  27. ^ Yotka, Steff. "The Checklist". Nylon. Retrieved 13 April 2015.
  28. ^ Hou, Kathleen. "MAC is Doing A Beauty Collaboration with Nasty Gal". NYMag. Retrieved 13 April 2015.
  29. ^ "Nasty Gal clothing company — as red-hot as its founder's lipstick", LA Times, August 26, 2012
  30. ^ "Lesley Arfin", IMDb
  31. ^ "Super Nasty issue 2". Retrieved 2013-06-10.
  32. ^ Baitz, Alison. "The 'Nasty Gal' Invasion: Sophia Amoruso Wants to Create an Army of #GIRLBOSSes". The Daily Beast. Retrieved 26 May 2015.
  33. ^ Edwards, Tanya. "Monday Morning Refresh: How to Pay It Forward Like Nasty Gal CEO Sophia Amoruso". Glamour. Retrieved 26 May 2015.
  34. ^ Otterson, Joe; Otterson, Joe (June 25, 2017). "'Girlboss' Canceled After One Season at Netflix".

External links[edit]