Nasty Gal

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Nasty Gal Inc.
Private Company
Industry Apparel
Founded 2006
Headquarters Los Angeles, California, United States
Key people
Sophia Amoruso, founder and executive chairman
Robert Ross, CFO[1]
Sheree Waterson, CEO[2]
Products Apparel, Accessories
Number of employees
200 est. (2014)
Website NastyGal.com

Nasty Gal is an American retailer that specializes in fashion for young women. The company has more than 550,000 customers in over 60 countries.[3] Founded by Sophia Amoruso in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine.[4] Nasty Gal is based in Los Angeles. Amoruso originally began selling vintage clothes from her eBay account, and later switched to sell its own label of clothes, on her own website. In 2017, the company was purchased by the BooHoo Group.

History[edit]

In 2006, while working as a campus safety host at Academy of Art University, Sophia Amoruso launched an ebay store based in San Francisco, selling old pieces of clothing. The store was named Nasty Gal Vintage, the name being inspired by Betty Davis.[5] On their website, the company calls Davis "the patron saint of badass women ... complete with lamé platform thigh-high boots." The eBay store sold vintage fashion that Amoruso would source at secondhand stores; one such find, a Chanel jacket she purchased at a Salvation Army store for $8, she sold for more than $1,000.[6]

As part of the process of founding Nasty Gal, Amoruso was initially handling everything from buying merchandise to photographing the pieces and writing the products' descriptions.[6] Amoruso primarily used MySpace to communicate with her customers and by 2007, had built up a following of 60,000 friends on that platform. In June 2008, Amoruso moved Nasty Gal Vintage off of eBay and onto its own destination site, www.nastygal.com. Nasty Gal’s first hire was through Craigslist of Christina Ferrucci. Ferrucci functioned as Nasty Gal’s Senior Buyer and Buying Director for more than six years. Ferrucci left Nasty Gal in November 2014.[7]

In 2009, Nasty Gal moved into its first warehouse space in Berkeley, California; the company’s growth drove its next move shortly afterwards to a 7,500-square-foot warehouse in Emeryville, California. Amoruso has emphasized in interviews the importance of social media to Nasty Gal’s growth.

In 2010, Nasty Gal moved its headquarters to Los Angeles, California. In 2012, the company joined the Index Portfolio with a $9 million series A investment in early 2012, followed by a $40 million series B round of funding in August 2012.[8]

By 2012, the online retailer employed approximately 110 people and had opened an additional distribution center in Shepherdsville, Kentucky, while its 2011 revenue reached $24 million, marking an 11,200% three-year growth rate.[6] In late 2012, Sarah Wilkinson from ASOS [9] joined Nasty Gal as the company’s Vice President of Design.

In 2014, Nasty Gal opened its first brick and mortar store in Los Angeles at 8115 Melrose Avenue. The store has Nasty Gal footwear, apparel, accessories and intimates, alongside items by brands including Jeffrey Campbell, For Love and Lemons, Cameo and vintage by designer labels such as Chanel, Louis Vuitton and Moschino.[10]

On January 12, 2015, Amoruso announced that Sheree Waterson would take over as CEO of Nasty Gal. Waterson, formerly president of Nasty Gal, now partners with Amoruso to evolve its retail presence on a larger scale. Amoruso continues as founder and executive chairman of Nasty Gal.[11]

Waterson also joined the Nasty Gal board of directors alongside Amoruso and Index Ventures partner Danny Rimer.[11]

On March 27, 2015, Nasty Gal opened its second brick and mortar store in Santa Monica. The 6,500-square-foot store is located on the popular Third Street Promenade and was designed by architect Rafael de Cardenas. The store features a full-service shoe salon and two-way-mirrored fitting rooms.[12]

In 2016, Nasty Gal filed for bankruptcy.[13] The British-owned BooHoo group announced in February 2017 they had purchased Nasty Gal. Nasty Gal will now be under the BooHoo portfolio umbrella.[14]

Controversies[edit]

In 2015, lawsuit was filed accusing Nasty Gal of allegedly firing four employees because of pregnancy in violation of California laws.[15]

Nasty Gal has faced criticism online in a variety of publications due to its allegedly "toxic" work environment and numerous negative reviews on Glassdoor from unhappy employees.[16][17][18][19]

Original collections[edit]

Nasty Gal’s original label launched in 2012 and consists of limited-edition styles.[20] In September 2012, Nasty Gal debuted its first Nasty Gal Fall/Winter 2012 Collection – Weird Science- during New York Fashion Week.[21] Since then, the company has continued to launch various collections timed to major fashion seasons throughout the year. In addition, Nasty Gal launched its first-ever footwear collection, Shoe Cult by Nasty Gal, in August 2013.[22] In 2014, Nasty Gal debuted three additional in-house collections: the vintage-inspired Nasty Gal Denim Collection,[23] Nasty Gal Swimwear,[24] and Nasty Gal Lingerie.[25] Nasty Gal also collaborated on a swimwear line with Minimale Animale in 2014.[26] Additionally, Nasty Gal collaborated with M∙A∙C Cosmetics on a capsule collection of lipsticks and nail polish in December 2014.[27]

Expansion into publishing[edit]

In 2012, Nasty Gal released the first issue of what was planned to be a semiannual "lifestyle magazine", titled Super Nasty, which featured spreads on "fashion, music and culture," and was included free in customers' orders. Amoruso functioned as an editor-in-chief.[5]

Contributors and photographers for the magazine's first issue include Terry Richardson, Hugh Lippe, Jeff Hahn, Alexandra Richards, Syd tha Kyd, Langley Hemingway, and Girls writer Lesley Arfin.[28]

The second issue of Super Nasty was issued in spring 2013 and featured Kesh, model Sidney Williams, Io Echo, Haley Wollens, Phoebe Collings-James, Charli XCX, and Akiko Matsuura.[29]

In 2014, Nasty Gal founder, Sophia Amoruso, published the best-selling book, #GIRLBOSS.[30] Following the book’s release, Amoruso launched the GIRLBOSS Foundation to inspire women to take their careers into their own hands. The foundation awards grants each quarter to women with creative projects.[31]

On April 21, 2017, Netflix released their new original show, Girlboss, loosely based on Sophia Amoruso's creation of the Nasty Gal brand.

References[edit]

  1. ^ Lockwood, Lisa (23 December 2013). "Nasty Gal Makes Two Key Hires". WWD. Retrieved 26 December 2013. 
  2. ^ Shu, Catherine (12 January 2015). "Nasty Gal Founder Sophia Amoruso Steps Down as CEO". TechCrunch. Retrieved 14 February 2015. 
  3. ^ "Naughty in Name Only". New York Times. 2013-03-24. Retrieved 2013-04-29. 
  4. ^ "Nasty Gal Inc. Profile". Inc. (magazine). 2012. Retrieved 2013-04-29. 
  5. ^ a b "Nasty Gal clothing company — as red-hot as its founder's lipstick", LA Times, August 26, 2012
  6. ^ a b c "From eBay Store to a $24 million Business", Inc., April 16, 2012
  7. ^ Ferrucci, Christina. "Christina Ferrucci". LinkedIn. Retrieved 11 June 2015. 
  8. ^ "Fashion Phenom Nasty Gal Raises $40 Million", Forbes, August 26, 2012
  9. ^ "ASOS' Global Domination". Oyster (magazine). August 22, 2011. Retrieved 2013-05-11. 
  10. ^ Moore, Booth. "Sophia Amoruso brings her Nasty Gal and more to Melrose Avenue". LATimes.com. Retrieved 26 February 2015. 
  11. ^ a b http://recode.net/2015/01/12/nasty-gal-founder-sophia-amoruso-steps-down-as-ceo-of-fashion-retailer/
  12. ^ "Nasty Gal opening second store in Santa Monica". LA Biz. 
  13. ^ O'Connor, Clare. "As Nasty Gal Files Bankruptcy, Founder Sophia Amoruso's Fortune Decimated". Forbes. Retrieved 2016-11-13. 
  14. ^ Marfil, Lorelei (2017-02-28). "Nasty Gal to Remain in Los Angeles, According to New Owners Boohoo Group". WWD. Retrieved 2017-03-01. 
  15. ^ Merlan, Anna. "Lawsuit: Nasty Gal's #GIRLBOSS Fired Employees For Getting Pregnant". Jezebel. Retrieved 2016-11-13. 
  16. ^ "Nasty Gal Employees Describe The Company Environment As "Toxic" After New Lawsuit". BuzzFeed. Retrieved 2016-11-13. 
  17. ^ "What Nasty Gal Can Teach Us About the Importance of Corporate Culture". Career News. 2015-06-22. Retrieved 2016-11-13. 
  18. ^ Chapin, Adele (2014-09-02). "Nasty Gal Employees Say Sophia Amoruso's a Bad GirlBoss". Racked. Retrieved 2016-11-13. 
  19. ^ Merlan, Anna. "'Everything Really Hit Rock Bottom': How Nasty Gal's Culture Went Nasty". Jezebel. Retrieved 2016-11-13. 
  20. ^ "Nasty Gal To Launch Debut Collection". MTV.com. August 16, 2012. Retrieved 2013-06-10. 
  21. ^ "Nasty Gal Launches ‘Weird Science,’ Their First In-House Line". SheFinds.com. August 24, 2012. Retrieved 2013-06-10. 
  22. ^ "Here Is Nasty Gal's New Footwear Line 'Shoe Cult,' Plus Pricing". Racked.com. August 19, 2013. Retrieved 2013-08-19. 
  23. ^ Yotka, Steff. Fashionista http://fashionista.com/2014/08/nasty-gal-denim. Retrieved 22 March 2015.  Missing or empty |title= (help)
  24. ^ Bryant, Kenzie. Racked http://www.racked.com/2014/3/12/7613221/hey-spring-breakers-you-can-shop-nasty-gal-swimwear. Retrieved 22 March 2015.  Missing or empty |title= (help)
  25. ^ Irvin, Connie. Kontrol Mag http://www.kontrolmag.com/nasty-girl-debuts-new-footwear-line-shoe-cult/. Retrieved 22 March 2015.  Missing or empty |title= (help)
  26. ^ Yotka, Steff. "The Checklist". Nylon. Retrieved 13 April 2015. 
  27. ^ Hou, Kathleen. "MAC is Doing A Beauty Collaboration with Nasty Gal". NYMag. Retrieved 13 April 2015. 
  28. ^ "Lesley Arfin", IMDB
  29. ^ "Super Nasty issue 2". NastyGal.com. Retrieved 2013-06-10. 
  30. ^ Baitz, Alison. "The ‘Nasty Gal’ Invasion: Sophia Amoruso Wants to Create an Army of #GIRLBOSSes". The Daily Beast. Retrieved 26 May 2015. 
  31. ^ Edwards, Tanya. "Monday Morning Refresh: How to Pay It Forward Like Nasty Gal CEO Sophia Amoruso". Glamour. Retrieved 26 May 2015. 

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