National Business Research Institute
|Founder||Jan G. West, Ph.D.|
|Headquarters||Plano, Texas, United States|
|Jan G. West, Ph.D. CEO
Ken West, Ph.D. COO
|Services||Survey Research Services
Customer Satisfaction Surveys
Employee Satisfaction Surveys
The National Business Research Institute, abbreviated NBRI, is a global survey research and consulting organization founded in 1982 and headquartered in Plano, Texas, United States. The firm is known for scientific psychological research, benchmarking data, and root cause analyses, specifically in the area of organizational assessment. The company conducts customer and employee surveys, market research, and political research related to organizational behavior.
The company was founded by Organizational Psychologist, Dr. Jan G. West.
Over the next few decades NBRI developed standardized questions for specific surveys. In time, the company amassed a large database of responses to these standardized questions. NBRI's database includes responses from the customers and employees of approximately one third of all of the "ultimate parent" companies in the United States. The responses to these questions have been branded NBRINorms© and are used as benchmarks.
NBRI employs resident Ph.D. organizational psychologists with experience in the business application of psychological research.