National Cattlemen's Beef Association

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Logo of the National Cattlemen's Beef Association.

National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand."

The NCBA operates the Cattle Industry Annual Convention & Trade Show and Cattle Industry Summer Conference.

Advertising campaign[edit]

The NCBA is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's for Dinner" Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the current spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum.


The NCBA supported the Farmers Undertake Environmental Land Stewardship Act (H.R. 311; 113th Congress), a bill that would require the Environmental Protection Agency (EPA) to modify the Spill Prevention, Control, and Countermeasure (SPCC) rule, which regulates oil discharges into navigable waters and adjoining shorelines.[1] The rule requires certain farmers to develop an oil spill prevention plan that is certified by a professional engineer and may require them to make infrastructure changes.[1] According to supporters, this bill would "ease the burden placed on farmers and ranchers" by making it easier for smaller farms to self-certify and raising the level of storage capacity under which farms are exempted.[2] The NCBA's president said that they were "pleased" that the "bill will keep many of our producers from having to undertake excess costs as a result of the EPA's overregulation."[2]

The NCBA supported the Water Rights Protection Act (H.R. 3189; 113th Congress), a bill that would prevent federal agencies from requiring certain entities to relinquish their water rights to the United States in order to use public lands.[3][4]

Financial background[edit]

The National Cattlemen's Beef Association is funded partially by membership dues and partially through the Beef Checkoff which imposes a mandatory assessment each time a head of cattle is sold[5] This tax, which was authorized by Congress in the Beef Promotion and Research Act of 1985, brings in around $85 million a year, of which the NCBA receives roughly $55 million.[6] The constitutionality of the mandatory assessment was called into question with the hearing of the Supreme Court of the United States case Johanns v. Livestock Marketing Assn.,[7] in which the justices ruled in favor of the tax in a 6-3 decision.

See also[edit]


  1. ^ a b "H.R. 311 - CBO". Congressional Budget Office. Retrieved 10 March 2014. 
  2. ^ a b "Committee passes legislation to ease burden of SPCC program". High Plains Journal. 23 December 2013. Retrieved 11 March 2014. 
  3. ^ "H.R. 3189 - CBO". Congressional Budget Office. Retrieved 11 March 2014. 
  4. ^ "Urge Congress to Support of the Water Rights Protection Act". National Cattlemen's Beef Association. Retrieved 12 March 2014. 
  5. ^ "1 All About The Beef Checkoff". 2007-09-28. Archived from the original on 2007-09-28. Retrieved 2010-12-14. 
  6. ^ "A Serious Beef with the National Cattlemen's Beef Association". Retrieved 2010-12-14. 
  7. ^ "Johanns v. Livestock Marketing Association". Retrieved 2010-12-14. 

External links[edit]