National Hispanic Media Coalition

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National Hispanic Media Coalition
Founded 1986
Focus Media advocacy and civil rights organization
Area served
United States
Key people
Alex Nogales, President
Slogan "Opening Doors for Latinos"

The National Hispanic Media Coalition, NHMC, is an advocacy group that works to defend the best interests of American Latinos in the media and telecommunications industries.[1][2]

NHMC was founded in Los Angeles in 1986 by Alex Nogales, Armando Duron, and Esther Renteria. The organization is headquartered in Pasadena, California with offices in Washington, D.C., and chapters in New York, Pennsylvania, Arizona, and Michigan.


NHMC serves as the Secretariat of the National Latino Media Council which encompasses 15 Latino advocacy and civil rights groups:

Among the issues NHMC works on there are: Employment of Latinos in all areas of the media and telecom industries; combating hate speech[2] targeting Latinos and other people of color in the media; educating about the harms of media exploitation of negative Latino stereotypes in the media; leading campaigns against broadcasters that misrepresent Latinos, i.e., Liberman Broadcasting’s “Jose Luis Sin Censura” and Clear Channel Communications’ “The John and Ken Show”. Promoting broadband access and net neutrality; Advocating for positive portrayals of Latinos in the media; and media diversity.


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