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The Fragrance Foundation

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(Redirected from National Sense of Smell Day)

The Fragrance Foundation is a trade group representing the interests of the fragrance industry.[1] It sponsors the annual Fragrance Foundation Awards since 1973.[2]



The Fragrance Foundation was founded in 1949.[3]

In January 2015, former U.S. President Bill Clinton was the speaker at inaugural program Fragrance Foundation Talks, where he spoke about the "work with Haitian artisans and the fragrance houses for purchasing vetiver from more than 30,000 earthquake-stricken farmers," among other global issues.[1]


  • Chairman: Jerry Vittoria[4]
  • President: Linda G. Levy[4]

FiFi Awards

FiFi Award

Known as the "Oscars of the fragrance industry," the Fragrance Foundation Awards (formerly named the FiFi awards) is an annual event.[5] Conceived by former president, Annette Green, the Awards event have been held annually in New York City since 1973 and are attended by around 1,000 people.[3][6]

Categories include Fragrance of the Year, Best Packaging, Best National Advertising Campaign, Bath & Body Line, Interior Scent Collection, Fragrance Hall of Fame, Editorial Excellence in Fragrance Coverage, Scent Bite, Technological Breakthrough of the Year and Perfumer of the Year, Life Time Achievement.[7]

National Sense of Smell Day


National Sense of Smell Day is an annual event sponsored by the Sense of Smell Institute.[8][9] It is held on the last Saturday of April at children's museums and science centers across the United States. The day is focused on how the sense of smell plays an important role in daily life and how it interacts with other senses (particularly taste). Typically, museums and science centers celebrating the day will feature hands-on activities and informational displays about the sense of smell.[8]

National Fragrance Day


The Fragrance Foundation launched a Fragrance Day in 2018.[10][11] The first day was celebrated on March 21, 2018, and numerous brands and retailers held promotions and social media campaigns.[10][12]


  1. ^ a b Julie Naughton and Pete Born with contributions from Molly Prior, Jayme Cyk, Belisa Silva (31 January 2014). "Bill Clinton Talks Fragrance and More". WWD. Retrieved 31 January 2014.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. ^ Jeffries, Nancy (21 June 2023). "The Fragrance Foundation Celebrates 50 Years of Fragrance Awards". HAPPI. Retrieved 2024-01-14.
  3. ^ a b "Timeline of the Fragrance Foundation". www.fragrance.org. Retrieved 2018-05-22.
  4. ^ a b "The Fragrance Foundation announces new mission and strategy to support the industry". cosmeticsdesign.com. Retrieved 2018-05-22.
  5. ^ "Industry gears up for 'Oscars' of the fragrance world..." cosmeticsdesign.com. Retrieved 2018-05-23.
  6. ^ "Annette Green Fragrance Archive". FIDM Museum Blog. Retrieved 2018-05-23.
  7. ^ "Past Winners". www.fragrance.org. Retrieved 2018-05-23.
  8. ^ a b Frederick, Kelly. "Sense of Smell Day". Perfumer & Flavorist. Retrieved 2018-05-23.
  9. ^ "Sense Of Smell Day | Days Of The Year". Days Of The Year. Retrieved 2018-05-23.
  10. ^ a b "Today is National #FragranceDay". cosmeticsdesign.com. Retrieved 2018-05-23.
  11. ^ Ataman, Deniz. "Mark Your Calendars, March 21 is National Fragrance Day". Perfumer & Flavorist. Retrieved 2018-05-23.
  12. ^ Collins, Allison (2018-01-10). "Fragrance Foundation Plans Official Fragrance Day". WWD. Retrieved 2018-05-23.