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Industry Mobile
Founded 2002
Headquarters Avenida Infante Santo 2H - 3rd Floor, Lisboa, Portugal
Key people
Diogo Salvi, CEO
Products Mobile contents
Slogan New Media Entertainment

Natta! is the brand used by TIM w.e. in the MVAS (Mobile Value Added Services) arena.

TIM w.e. is present in around 60 countries, reaching almost 2 billion mobile phone users through its own sales channels and partnerships with over 200 Mobile Operators worldwide. TIM w.e. business activity is based on a model of service whereby the company provides a wide range of products directly to users through SMS, WAP and MMS, involving partnerships with a range of distribution channels including media companies, network operators, web portals, handset manufacturers and retailers.

Services, grouped by distribution channel:

Direct Sales: TIM w.e. commercializes its mobile personalization products using television, internet and magazine advertising. These techniques are mostly used to commercialize ring tones, games and text services via a subscription model. This represents 82% of TIM w.e. activity.

Telco: white-brand content (ring tones, video tones, wallpapers, screensavers etc.) is produced for mobile operators. Almost 12% of the company's business is Telco orientated.

Media: a growing area, Media services include interactive television and currently represent 6% of TIM w.e. business activity.

While the company was broadening its international presence, some challenges arise such as the need to substitute its initial name Vibramovel to a more international name which could be used throughout the globe with a unique image and look & feel. The rebranding to Natta! finished in September 2007 and it was assured by Torke.

Mobile Marketing: MKTM is a mobile marketing and advertising agency.


TIM w.e. was created in 2002 as a white brand content provider for major European Telco.

In 2003 the distribution platform was created and the company transformed itself from a simple content "factory" to become a leader in direct distribution of downloadable content. 2004 saw the beginning of TIM w.e. international expansion, taking it to Latin America. Bogotá, Colombia, was the chosen destination for TIM w.e.'s first international office.

In 2005 the first subscription based model was launched in Portugal, with immediate success. The international expansion continued and accelerated during 2005 and 2006, with the opening of offices in Turkey, Colombia and Chile amongst others, and the launch of subscription services across Europe, North America, Africa and Asia.

In 2007, TIM w.e. consolidated its global presence by entering new markets like: Brazil, El Salvador, Guatemala, Nicaragua, Italia, Middle East (Dubai), Mozambique, Honduras, Venezuela and USA.