Natura & Co

From Wikipedia, the free encyclopedia
  (Redirected from Natura)
Jump to navigation Jump to search
Natura Cosméticos S.A.
Sociedade Anônima
Traded as B3NATU3
Ibovespa Component
Industry Cosmetics
Founded 1969
Headquarters Cajamar, Brazil
Key people
Plínio Villares Musetti, (Chairman)
Roberto Oliveira de Lima,(CEO)
Products Cosmetics, fragrances and personal hygiene items
Revenue Increase US$ 4.4 billion (2017)[1]
Increase US$ 268.0 million (2017)[2]
Number of employees
Subsidiaries Natura Cosméticos
The Body Shop

Natura & Co or simply Natura is a Brazilian manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sells products through representatives and in more than 3.200 stores in 70 countries across the world. The company was founded in 1969 by Luiz Seabra, and became a public company listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. The Company is owned by Brazilian billionaires Antônio Luiz Seabra, Guilherme Peirão Leal and Pedro Passos.


In 1974, Natura adopted direct sales as sales model. In 2017 it had more than 1.8 million "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru and among others, and since 2006 surpasses Avon's sales in Brazil.

Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain. In the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards.[citation needed]

Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange [Ibovespa]). Natura's performance in 2007 shows a consolidated gross revenue of R$4.3 billion, a growth of 10.6% over the previous year. Its consolidated net income was R$462.3 million, generating a return on opening shareholders' equity of 72.1%.[citation needed]

In 2005 they opened their first boutique in Paris, France

In Brazil, the major competitors of Natura are O Boticário, Jequiti and the American company Avon.

Business model[edit]

Natura promotes its image as an eco-friendly,[3] sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements.[4]

Natura operates more than 3.200 stores and works with direct sales models. The sales channel has more than 1.8 million consultants. The company also encourages personal development, material and professional consultants and advisors.

External links[edit]