Natura & Co

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Natura Cosméticos S.A.
Sociedade Anônima
Traded asB3NATU3
Ibovespa Component
IndustryCosmetics
Founded1969
Headquarters,
Area served
Worldwide
Key people
Roberto Marques (Chairman)
João Paulo Ferreeira (CEO)
RevenueIncrease US$ 3.5 billion (2018)[1]
Decrease US$ 141.2 million (2017)[2]
Number of employees
18,000
SubsidiariesNatura
The Body Shop
Aesop
WebsiteOfficial website

Natura & Co is a Brazilian personal care holding company headquartered in Cajamar, São Paulo state. The company sells products through representatives and in more than 3.200 stores in 70 countries across the world. The company was founded in 1969 by Luiz Seabra, and became a public company listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. Natura & Co owns the brands Natura, The Body Shop and Aesop.

History[edit]

In 1974, Natura adopted direct sales as sales model. In 2018 it had more than 1.7 million "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru and among others, and since 2006 surpasses Avon's sales in Brazil.

Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain. In the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards.[citation needed]

Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange [Ibovespa]). Natura's performance in 2017 shows a consolidated gross revenue of R$9.9 billion, a growth of 24.5% over the previous year. Its consolidated net income was R$670.3 million.

In 2005 they opened their first boutique in Paris, France

In Brazil, the major competitors of Natura are O Boticário, Jequiti and the American company Avon.

Business model[edit]

Natura is a multilevel marketing company. [3] Natura promotes its image as an eco-friendly,[4] sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements.[5]

Natura &CO operates more than 3.200 stores, considering Natura, The Body Shop and Aesop's operations. The direct sales channel has more than 1.7 million consultants. The company also encourages personal development, material and professional consultants and advisors.

External links[edit]

References[edit]