Nectar Sleep

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Nectar Sleep
Private
IndustryMattresses
FoundedSeptember 30, 2016
FounderCraig Schmeizer

Eric Hutchinson

Ran Reske
Headquarters
Area served
United States, United Kingdom
ProductsMattresses, adjustable bed frames, pillows, sheets
Revenue
  • Increase US$315 million (2018)
Number of employees
200
Websitehttps://www.nectarsleep.com/

Nectar Sleep is a US based mattress and bed frame manufacturer and direct-to-consumer retailer. It was launched by DreamCloud LLC on September 30, 2016 and is headquartered in San Mateo, California.[1][2] Their products are sold in the United States and the United Kingdom.

History[edit]

Nectar Sleep was co-founded by Craig Schmeizer, Eric Hutchinson and Ran Reske in 2016 as a direct-to-consumer mattress and bed frame retailer.[3][4] It does not operate any brick-and-mortar showrooms as of now and instead has remote operations in place with nearly 200 employees.[5] The business was launched with no venture capital.[6]

It sold more than 50,000 beds and generated $35 million in revenue in its first year of business.[7][8][9]

In 2018, the company collaborated with Mayim Bialik, who has a PhD in neuroscience and is one of the stars of the CBS sitcom "The Big Bang Theory", for a digital video campaign.[10] They also launched a Spanish website, dedicated social media, and Spanish language servicing.[4]

Nectar Sleep earned $315 million in revenue in 2018.[3][11]

The brand received a complaint from the FTC regarding the location of the manufacture of their products. They settled the claim soon after the complaint was received.[12]

Products[edit]

Nectar Sleep sells a memory foam mattress called DreamCloud.[11] [8]

They also offer adjustable bed frames.[13][14]

Retail presence[edit]

In November 2018, Nectar Sleep announced a collaboration with Brandbox for the brand's first-ever physical storefront at Tyson's Corner Center in Virginia.[15][16]

In January 2019, they partnered with Mattress Warehouse for expanding their physical presence and shall begin selling their products in over 250 stores of their network along the East Coast.[17]

Environment awareness[edit]

Nectar Sleep has a partnership with ClimatePartner, which provides solutions for corporate climate protection, in order to limit CO2 emissions of the manufactured products.[18]

The company also works with the Salvation Army and other local charities in order to donate any returned products.[6]

References[edit]

  1. ^ "Nectar Sleep | Better Business Bureau® Profile". www.bbb.org. Retrieved 2019-02-21.
  2. ^ Holdings, DreamCloud. "DreamCloud Holdings Adds Level Sleep To Its Fast-Growing Family Of Mattresses". www.prnewswire.com. Retrieved 2019-02-22.
  3. ^ a b Sleep, Nectar. "Nectar Sleep, America's Fastest Growing Mattress Company, Arrives in the UK". www.prnewswire.co.uk. Retrieved 2019-02-21.
  4. ^ a b Sleep, Nectar. "Nectar Sleep is First Direct-To-Consumer Mattress Brand to Tap Into $1.5 Trillion U.S. Hispanic Market with Custom Consumer Journey". www.prnewswire.com. Retrieved 2019-02-21.
  5. ^ Peretz, Marissa. "How Do Leaders Succeed Despite Tricky Workplace Politics?". Forbes. Retrieved 2018-08-15.
  6. ^ a b Auerbach, Brad. "How to Succeed in the Online Mattress Business - You Gotta Know the Territory". Forbes. Retrieved 2018-08-15.
  7. ^ "This Mattress Startup Hit $55 Million in Just One Year--Here's How". Inc.com. 2018-04-18. Retrieved 2018-08-15.
  8. ^ a b "Mattress Brands Go Cross-Channel | PYMNTS.com". www.pymnts.com. Retrieved 2018-08-15.
  9. ^ CNBC.com, Danielle Garrand, special to (2017-11-06). "Nectar uses experience-seeking to boost mattress sales, making $35 million in the process". www.cnbc.com. Retrieved 2019-02-22.
  10. ^ ""The Big Bang Theory" Star Mayim Bialik Partners with Nectar Sleep to Encourage America to Make Better Choices". www.morningstar.com. 2018-12-05. Retrieved 2019-02-22.
  11. ^ a b Desai, Tamanna (2018-05-12). "If sleep is valuable, mattress company Nectar is betting people will pay $1500 for the privilege". CNBC. Retrieved 2018-08-15.
  12. ^ "Nectar Brand LLC Settles False Claims That Products Are Made in USA – USA Herald". USA Herald. 2018-03-15. Retrieved 2018-08-15.
  13. ^ "I sleep on an adjustable bed frame that has a massage function and a zero gravity setting — and yes, it's a game changer". Business Insider. Retrieved 2018-08-16.
  14. ^ "Nectar's adjustable bed frame comes with a NASA-inspired Zero Gravity setting". www.digitaltrends.com. Retrieved 2019-02-22.
  15. ^ "BrandBox". www.brandbox.com. Retrieved 2019-02-22.
  16. ^ Sleep, Nectar. "E-Commerce Juggernaut Nectar Sleep Makes Brick & Mortar Debut with New Retail Concept, BrandBox". www.prnewswire.com. Retrieved 2019-02-22.
  17. ^ "World's Fastest Growing Mattress Company, Nectar Sleep, Partners with One of the Largest Brick and Mortar Retailers in the Country". www.morningstar.com. 2019-01-23. Retrieved 2019-02-22.
  18. ^ "Nectar: A Partner in Climate Protection with Reduced Carbon Footprint". Nectar sleep. Retrieved 2019-02-22.

External links[edit]