Ned Kock

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Ned Kock
Born 1964
Nationality Brazilian-American
Alma mater University of Waikato
Occupation Professor
Employer Texas A&M International University

Nereu Florencio "Ned" Kock (born 1964) is a Brazilian-American philosopher. He is best known for employing biological evolution ideas to the understanding of human behavior toward technologies, particularly information technologies.[1][2][3][4][5][6][7] He developed media naturalness theory, an evolutionary communication media theory.[8][9][10] Kock is the writer of a popular blog on the intersection of evolution, statistics, and health.[11]

He developed WarpPLS, a nonlinear variance-based structural equation modeling software tool. The underlying mathematics employed in WarpPLS builds on the method of path analysis, developed by the evolutionary biologist Sewall Wright. WarpPLS has been used to study a variety of topics, including nursing education, password security risks, software testing, customer satisfaction, accounting education, and web-based homework.[12][13][14][15][16]

He has conducted research and written on the topic of academic plagiarism.[17][18] His research and writings in this area have been discussed in The Chronicle of Higher Education, and contributed to considerable debate on the topic within the Association for Computing Machinery, and to the establishment of an ethics committee within the Association for Information Systems.[19]

Kock has also been a proponent of the use of action research in the study of human behavior toward technologies,[20] arguing that it can be used in investigations aimed at testing hypotheses in a postpositivist fashion. As a result of his action research investigations, he developed a method for systems analysis and business process redesign that places emphasis on the optimization of communication interactions in business processes.[21]

He is a Killam Distinguished Professor of Information Systems at Texas A&M International University,[22] and Founding Editor-in-Chief of the International Journal of e-Collaboration. He holds a B.E.E. in Electrical Engineering from the Federal Technological University of Parana at Curitiba, Brazil, a M.Sc. in computer science from the Institute of Aeronautical Technology, Brazil, and a PhD in management with a concentration in information systems from the School of Management Studies, University of Waikato, New Zealand.

See also[edit]


  1. ^ "article on e-mail use". New York Times. July 5, 2001. Retrieved January 6, 2012. 
  2. ^ "Science Daily news article on evolution and behavior toward technology". July 30, 2001. Retrieved January 6, 2012. 
  3. ^ "TRN Magazine news article on e-mail and mental effort". October 17, 2001. Retrieved January 6, 2012. 
  4. ^ "Managers Online Magazine article on face-to-face versus e-mail communication (in Dutch)". Retrieved January 6, 2012. 
  5. ^ "Prometeu Magazine article on evolution and e-communication (in Portuguese)". Retrieved January 6, 2012. 
  6. ^ "Wissenschaft news article on human biological design and virtual communication (in German)". Retrieved January 6, 2012. 
  7. ^ "Special issue on Darwinian Perspectives on Electronic Communication". Retrieved January 6, 2012. 
  8. ^ Ned Kock (May 1, 2004). "Kock, N. (2004). The psychobiological model: Towards a new theory of computer-mediated communication based on Darwinian evolution. Organization Science, 15(3), 327–348". Retrieved January 6, 2012. 
  9. ^ "Kock, N. (2005). Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools. IEEE Transactions on Professional Communication, 48(2), 117–130". May 31, 2005. doi:10.1109/TPC.2005.849649. Retrieved January 6, 2012. 
  10. ^ "Simon, A.F. (2006). Computer-mediated communication: Task performance and satisfaction. Journal of Social Psychology, 146(3), 349–379" (PDF). January 1, 1970. Retrieved January 6, 2012. 
  11. ^ "Health Correlator blog". Retrieved January 6, 2012. 
  12. ^ "Kim, M.J., Park, C.G., Kim, M., Lee, H., Ahn, Y.-H., Kim, E., Yun, S.-N., & Lee, K.-J. (2012). Quality of nursing doctoral education in Korea: Towards policy development. Journal of Advanced Nursing, 68(7), 1494-1503." (PDF). Retrieved August 3, 2013. 
  13. ^ "Gebauer, J., Kline, D., & He, L. (2011). Password security risk versus effort: An exploratory study on user-perceived risk and the intention to use online applications. Journal of Information Systems Applied Research, 4(2), 52–62." (PDF). Retrieved January 6, 2012. 
  14. ^ "Zhang, X., Dhaliwal, J., & Gillenson, M.L. (2010). Organizing software testing for improved quality and satisfaction. Journal of Information Technology Management, 21(4), 1–12." (PDF). Retrieved January 6, 2012. 
  15. ^ "Garza, V. (2011). Online learning in accounting education: A study of compensatory adaptation. Laredo, TX: Texas A&M International University." (PDF). Retrieved January 6, 2012. 
  16. ^ "Khanlarian, C. (2010). A longitudinal study of web-based homework. Greensboro, NC: University of North Carolina at Greensboro." (PDF). Retrieved January 6, 2012. 
  17. ^ "Kock, N. (1999). A case of academic plagiarism. Communications of the ACM', 42(7), 96–104". doi:10.1145/306549.306594. Retrieved January 6, 2012. 
  18. ^ Kock, N., & Davison, R. (2003). Dealing with plagiarism in the IS research community: A look at factors that drive plagiarism and ways to address them. MIS Quarterly, 27(4), 511–532. Archived August 28, 2008, at the Wayback Machine.
  19. ^ Glenn, David (December 17, 2004). "The Chronicle of Higher Education article on plagiarism by academics". Retrieved January 6, 2012. 
  20. ^ "Kock, N. (Ed) (2006). Information systems action research: An applied view of emerging concepts and methods. New York, NY: Springer". Retrieved January 6, 2012. 
  21. ^ Colquitt, Jason. "Kock, N. (2006). Systems analysis and design fundamentals: A business process redesign approach. Thousand Oaks, CA: Sage Publications". Retrieved January 6, 2012. 
  22. ^ "Ned Kock's Web page at Texas A&M International University". September 1, 2005. Retrieved January 6, 2012.