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Noor Nelofa Mohd Noor[1]

(1989-02-10) 10 February 1989 (age 30)
ResidenceKuala Lumpur, Malaysia
Other namesLofa
Years active2010–present
Known forKau Yang Terindah
Suri Hati Mr. Pilot
Height1.58 m (5 ft 2 in)
Weight47 kg (104 lb; 7.4 st)
  • Mohd Noor (father)
  • Datin Noor Kartini Noor Mohamed (mother)
  • Dato' Abdul Halim Khan All Khan (step-father)
  • Sara Dinna (sister)
  • Noor Nabila (sister)
  • Noor Nellisa (sister)
  • Mohd Aqief (brother)
  • Putri Nur Athira (step-sister)
  • Nur Athisha (half-sister)
  • Nur Ameera/ Little Miss Khan[2](half-sister)
  • Mohamed Faliq (half-brother)

Noor Neelofa binti Mohd Noor[1] (born 10 February 1989) better known by her stage name Neelofa or simply called Lofa by her family and friends, is a Malaysian actress, television presenter, a commercial model and an entrepreneur.

Neelofa studied in Maktab Rendah Sains MARA Langkawi, and achieved excellent results. After graduating, she studied and took A Levels (June 2007 - June 2009) for two years at KDU University College. Her dream was to further her studies in the United States of America, but her family did not approve of her decision. Neelofa then pursued her studies at Sunway University in the field of Bachelor of International Business & Marketing. She did not complete her degree because at the same time, she participated in a beauty queen competition, Dewi Remaja and won the title of Dewi Remaja 2009/10 organised by the Malaysian teen magazine, Remaja.

Due to her business success, Neelofa was named amongst 'Forbes 30 Under 30 Asia' in 2017.[3]

Early life[edit]

Neelofa was born in Pasir Mas, Kelantan and is of Arabic, Pakistani and Malay descent.[4]


Neelofa was a winner in Dewi Remaja (Miss Teen Malaysia) 2009 / 2010.[5] She appeared in Kau Yang Terindah as Alisya and is a host of the television programs MeleTOP and Nona.

Neelofa is involved in several business ventures including: contact lenses Lofalens,[6] health care products Beautea Slim pills and a Muslim women's clothing brand Naelofar Hijab for women.

In 2014, she took acting classes at the New York Film Academy.

Alongside Nabil Ahmad, Neelofa is also a host for a Malaysian television programme, MeleTOP by Astro.

Positive reviews of her were given in the press and from the public for her acting in Lukisan Takdir and Wan Embong.[7][8]



Year Title Role Notes
2012 Azura 2012 Azura Main Role
2013 Lemak Kampung Santan Tiqa Main Role
2014 Faithful Sayang short film
Dollah Superstar Farra Supporting Role
2015 Pilot Cafe Sharmila Supporting Role

TV series[edit]

Year Title Role TV Network
2011 Kasih Najihah Najihah TV9
Sumpahan Anjasmoro Wardina TV3
Jiwa Dan Lara Lara
Kitab Cinta Mila TV AlHijrah
Tahajjud Cinta Suraya TV3
2012 Kau Yang Terindah Alisya
Amukan Pocong Emma
Syahadat Cinta Zainab TV AlHijrah
2013 Karoot Komedia X Season 2 Nurse Astro Warna
2016 Suri Hati Mr. Pilot Warda Erina Astro Ria
2017 Red Velvet Helena
2018 Ti Amo, Sweetheart 100 Hari! Malissa


Year Title Role TV Network
2011 Jemmah Kolesterol Dr. Najihah TV3
Pusing Beraya Mariana
Korban Tak Jadi Mariana
2012 Ijam Non Yankee Lin
Dibah Lori Dibah
Nyanyian Sakaratul Maut Nurain
Janji Jujur Sepi Dhea TV9
Tersalah Cinta Cinta TV3
Cahaya Insaniah Nora TVi
2015 Lukisan Takdir Rita Anna TV3
Wan Embong Wan Embong
2017 Suri Hati Mr Pilot Raya Warda Erina Astro Ria


Year Title TV Network Notes
2011 Sekolahku Hebat Astro Ceria
2011-2014 Nona TV3 with Fara Fauzana
2012 Paparazzi KRU TV
Anugerah Skrin TV3 with Awal Ashaari
2012–present Meletop Astro Ria with Ahmad Nabil
2013 Dapur Panas TV3
2014 MeleTOP Era Awards Astro Ria with Ahmad Nabil and AC Mizal
HLive! Launching Ceremony with Ahmad Nabil and Aznil Nawawi
2015 MeleTop Era Awards
NeelofaTV YouTube
2016 MeleTop Era Awards Astro Ria
#ilofayou YouTube

TV Appearance[edit]

Year Title Notes TV Network
2016 Yeke? Guest, Episode: Princes and Princesses TV3
Melodi Raya 2016 Guest Tv3
Motif Viral Episode:? Astro Ria
Le'PakNil Episode:6 Astro Ria
Astro Ceria Popstar Raya 2016 Guest Host Astro Ceria
Hlive Exclusive with Neelofa Guest Astro Ria & Ria HD
Akademi Fantasia 2016 Final Guest With Suri Hati Mr.Pilot Cast Astro Ria & Astro Maya HD
Gegar Vaganza Musim-3 Week ke-2-Guest Astro Ria & Astro Maya HD
Akak-Akak Sangat Ep: ?? Guess With Fattah Amin & Michael Ang Astro
HLive Special Suri Hati Mr.Pilot Guess with Fattah Amin Astro Ria & Astro Maya HD
Motif Viral Episode: Suri Hati Mr.Pilot Astro Ria & Astro Maya HD
Taste Selebriti Episode:Kelantan Astro Mustika HD
Inspirasi Hlive Episode: Neelofa Astro Ria & Astro Maya HD
Alhamdulillah Episode: TV Alhijrah
Imbasan Dr Muhaya Episode: TV Alhijrah
2017 Maharaja Lawak Mega 2017 Judge Astro Warna


Year Title Role Notes
2014 Bahayanya Wanita Thai Girl

Music video appearance[edit]

Year Song title Singer
2010 Ku Bukan Aku Tilu
Fragile Seven Collar T-shirt
2011 Janji Akim Ahmad
2013 Bila Aku Jatuh Cinta[9] Awi Rafael
2015 Untuk Cinta Hafiz Suip (with Adira)


Year Title Notes
2016 The Chic Codes Book launch debut[10]

Business ventures[edit]

Naelofar Hijab[edit]

Neelofa founded and helmed NH Prima Sdn Bhd as its director since 2014.[11] Her hijab brand, "Naelofar Hijab" is sold in more than 37 countries including Brunei, Indonesia, Australia, UAE, United Kingdom and Europe.[11]

In June 2017, "Naelofar Hijab" took on new heights when it collaborated with AirAsia to design hijab for female pilots of AirAsia and AirAsia X.[12]

In conjunction with her birthday celebration in 2018, Neelofa launched turban range, “Be Lofa Turban” at Zouk KL.[1] She received backlash from netizens for holding her product launch in the nightclub. The new turban line was sold out in less than 24 hours after launching. On 1 March 2018, she has issued a public statement of apology saying "I would like to sincerely apologise for causing stress and negative sentiments on the selection of the venue." [13]

Other ventures[edit]

On 8 December 2017, AirAsia appoints Neelofa as its new non-executive independent director.[14] Tony Fernandes, the AirAsia Group chief executive officer described Neelofa as "super smart, young and independent".[14]


Year(s) Product Notes
2011 Nokia Mobile Phones
Silkygirl Cosmetic
Fair & Lovely Cosmetic
F&N Fruit Tree Soft Drinks Brand
2012 Avon Cosmetic
King Koil Mattress
U2 Watch Watch
FashionValet Fashion
Suzuki Swift[15] Car Brand
2013 LINE[16] Chat Apps
2014 Airish Miracle Cosmetic
2015 Lancôme La Nuit Tresor Perfume
Heaven & Earth[17]
2016–present Neelofa Perfume Perfume
Swarovski Jewelry
Bank Rakyat Bank Rakyat Muslimah Card
2017 Titan Jewelry Jewelry
Oppo r6 Mobile Phone
Tn50 Youth and Inspirational
Putrajaya Holdings[18] Property Investment
Lancôme Cosmetics Cosmetics
yes4g Mobile Internet
Awesome MaMa Instant Noodles
Chew n Glow Health Supplement Product

Philanthropy and endorsement[edit]

In April 2012, Neelofa alongside Nazim Othman, Fizo Omar, Zoey Rahman, Intan Ladyana and Aiman Hakim Ridza was appointed as the Young Biz Icons for Oxford Centre of Excellence (Oxcell). According to Oxcell, "The appointment of six icons was based on academic success and career development in the arts". Through this program, the celebrity icons will share their experiences throughout involved in the world of business and the arts.[19]

In July 2013, the Malaysian private, free-to-air television channel, TV3 appointed Neelofa along with Adi Putra, Nora Danish, Fiza Sabjahan, Amar Asyraf, Nelydia Senrose, Tasha Shilla and Aiman Hakim Ridza as the ambassador for Anugerah Syawal 2013. According to TV3 "The appointment of these celebrities is to promote programs on television and radio throughout the month of Shawwal."[20][21][22]

Awards and nominations[edit]

Year Award Category Nominated work Result
2010 / 2011
Dewi Remaja
1st Place Winner N/A Won
Stail EH! Award
New Choices Celebrity N/A Nominated
Sexiest Female Celebrity N/A Nominated
25th Bintang Popular Berita Harian Awards
Most Popular Female New Artist N/A Nominated
16th Skrin Awards
Pantene Shine Award N/A Nominated
26th Bintang Popular Berita Harian Award
Most Popular Film Actress N/A Nominated
Most Popular TV Actress N/A Nominated
Most Popular Female TV Host N/A Nominated
4th Shout! Awards
Favourite TV Personality Award N/A Nominated
2nd Blockbuster Award
Best New Female Performance Award Hantu Kapcai Won
Best Female Performance Award Azura Nominated
25th Malaysian Film Festival
Best New Actress Nominated
1st Melodi Awards
Sensational Celebrity N/A Nominated
27th Bintang Popular Berita Harian Award
Most Popular TV Actress N/A Nominated
Most Popular Female TV Host N/A Won
Stail EH! Awards
Sexiest Women Celebrity N/A Nominated
2nd MeleTOP Era Awards
Most Popular TV Host MeleTop Nominated
28th Bintang Popular Berita Harian Award
Most Popular Female TV Host N/A Won
Most Popular Film Actress N/A Nominated
Stailo Female Artist N/A Nominated
19th Skrin Awards
Best Supporting Actress Pilot Cafe Nominated
Shining Star Award N/A Won
3rd MeleTOP Era Awards
Fashion MeleTOP[23] N/A Nominated
MATRADE Outstanding Achievement Awards
Outstanding Achievement Award Naelofar Hijab Won
1st Online Choice Awards[24]
Online Choice Young Entrepreneur Won
Online Choice Fashion Icon N/A Nominated
29th Bintang Popular Berita Harian Award
Most Popular Film Actress N/A Nominated
Most Popular TV Host N/A Won
Most Popular Artiste N/A Won
MATRADE Malaysian Export Aspiration
Export Celebrity Award Naelofar Hijab Won
Tribute to Women Malaysia
Business Awards Won
3rd Melodi Awards
Melodi Hosting Personality N/A Won
InTrend Gala Night 2017[25]
Most Charming Celebrity
Inspiring Woman
Iconic Role Model


  1. ^ a b c "Neelofa's turbans sold out after nightclub launch". Malay Mail. Retrieved 27 February 2018.
  2. ^
  3. ^ Rana Wehbe. "30 Under 30 Asia 2017: The Entrepreneurs Catching The Eye In Asia's Growing Retail Sector". Forbes Asia. Retrieved 8 December 2017.
  4. ^ "Neelofa is calm in the eye of the storm - Movies | The Star Online". Retrieved 9 October 2015.
  5. ^ Nurezzatul Aqmar Mustaza (1 September 2013). "Neelofa: Bukan tuah saya" (in Malay). Sinar Harian. Retrieved 2 September 2014.
  6. ^ "FAQ LF Lens". Lofa Lens. Retrieved 2 September 2014.
  7. ^
  8. ^
  9. ^ Alif James. "Metafora Inc.: MV Neelofa". Retrieved 8 September 2014.
  10. ^
  11. ^ a b "Aireen resigns as AirAsia director, Neelofa joins board". The Star Online. Retrieved 8 December 2017.
  12. ^ "Naelofar Hijab now part of AirAsia female pilots' uniform". Free Malaysia Today. Retrieved 8 December 2017.
  13. ^
  14. ^ a b "AirAsia appoints Neelofa as non-executive independent director". The Star Online. Retrieved 8 December 2017.
  15. ^
  16. ^ "Neelofa bakal jadi duta LINE" (in Malay). Sinar Harian. 22 July 2013. Retrieved 22 July 2013.
  17. ^ Wahi Aziz (26 August 2015). "Teruja pikat jenama teh" (in Malay). Harian Metro. Retrieved 27 August 2015.
  18. ^
  19. ^ "Oxcell jelajah 33 bandar dedah potensi perniagaan kepada belia" (in Malay). Utusan Malaysia. 7 April 2012. Retrieved 7 April 2012.
  20. ^ Kemalia Othman (25 July 2013). "Lapan Selebriti Popular Jadi Duta Anugerah Syawal TV3" (in Malay). mStar. Retrieved 25 July 2013.
  21. ^ Marina Sahabudin (4 August 2013). "TV3 saji program terbaik sepanjang raya" (in Malay). Sinar Harian. Retrieved 5 August 2013.
  22. ^ "Variasi Aiman, Tasha, Amar" (in Malay). Kosmo!. 15 August 2013. Retrieved 15 August 2013.
  23. ^
  24. ^ Angelin Yeoh (30 April 2016). "Akim And The Majistret, Siti Nurhaliza, among winners at APO2016". Star. Retrieved 30 April 2016.
  25. ^ BIBI NURSHUHADA RAMLI (25 November 2017). "(Showbiz) Neelofa bagged three awards at InTrend magazine's Gala Night". New Straits Times. New Straits Times. Retrieved 8 December 2017.

External links[edit]