Neiman Marcus Building

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Neiman Marcus Building
Neiman Marcus Building in 2010
Neiman Marcus Building in 2010
General information
Architectural styleRenaissance Revival
Address1618 Main Street
Dallas, Texas
Coordinates32°46′50″N 96°47′51″W / 32.780637°N 96.797416°W / 32.780637; -96.797416Coordinates: 32°46′50″N 96°47′51″W / 32.780637°N 96.797416°W / 32.780637; -96.797416
Renovated1926, 1941, 1951, 1970, 1994
OwnerNeiman Marcus
Technical details
Floor count9
Floor area129,000 sq ft
Design and construction
ArchitectGeorge Dahl
Neiman Marcus
Part ofDallas Downtown Historic District (#04000894[1])
Designated CPAugust 11, 2006
Texas historical marker for Neiman Marcus

The Neiman Marcus Building is a historic commercial structure located in the Main Street District in downtown Dallas, Texas (USA). The structure, is the corporate headquarters and flagship store of Neiman Marcus. It is the last of the original department stores still serving downtown Dallas. The building is listed on the National Register of Historic Places as a contributing property of the Dallas Downtown Historic District.


The building was designed for Neiman Marcus to replace its previous store on Elm Street which burned in 1913. Designed to be fireproof and accommodate additional floors as needed, the red brick and white stone building opened in 1914 with four floors at the corner of Main and Ervay. In 1926, the company leased adjacent land and an identical four-story addition extended the store facing Ervay to Commerce Street that it completed in 1927.[2] This addition, designed by architect George Dahl, doubled the retail space, replaced the exterior brick veneer with white terra cotta, and enlarged the store's entrances. The design of the building was based on Renaissance Revival architecture, and the interior featured an impressive double staircase.[3] In 1931, the building was air-conditioned in an elaborate stunt from New York offices via a Western Union link.[4]

The building continued to expand with growth, and in 1941 every floor of the building was remodeled. Over the years, the store acquired adjacent land to the west along Commerce Street and Main Street. Beginning in 1951 and ending in 1953 two additional floors were added to the original building in a similar but less detailed manner, bringing the store to six floors. New six-story structures, modern in style, were built adjacent to the store along Commerce Street and Main Street. These additions again doubled the size of the store, although the new buildings did not match the original store's design.[5] The additions provided greater room for employee services, a penthouse restaurant and expanded departments. During the late 1950s, a seventh floor was added in a similar style to the previous fifth and sixth floor additions.

On December 19, 1964, the building burned in the costliest blaze in the city's history, destroying $5–10 million in merchandise, art objects and antique furniture.[6] Remarkably, the building was not destroyed, and it reopened just 27 days later.

The last major expansion added two floors to the top of the entire complex in 1983, giving the structure a height of nine stories.[7] These additional floors provided more room for the growing department store chain's corporate offices.

During the late 1980s, Neiman Marcus considered leaving the building for a new downtown shopping center, but with revitalization of the Main Street District the store remained in its original location. Today, the flagship store serves as an important anchor in the Dallas retail scene as a reminder of the city's retailing history.


  • The Zodiac is the signature lunch restaurant which has been in operation for over 50 years. Located on the sixth floor, it is known as the place to mingle with the who's-who of downtown.[8]
  • The flagship store is the centerpiece of Neiman Marcus holiday celebrations. Each year the building's exterior is covered in thousands of lights, a special Christmas Tree is commissioned and holiday windows are revealed to eager crowds.


See also[edit]


  1. ^ National Park Service (2013-11-02). "National Register Information System". National Register of Historic Places. National Park Service.
  2. ^ "Ervay and Commerce Corner Leased by Neimain Marcus for Enlargement". The Dallas Morning News. 5 January 1926. Retrieved 2013-02-08.(subscription required)
  3. ^ "Greater Neimain-Marcus Store Will Be Opened Monday". The Dallas Morning News. 2 October 1927. Retrieved 2013-02-08. (Subscription required (help)).
  4. ^ "Store Installs Cooling Plant". The Dallas Morning News. 2 September 1931. Retrieved 2013-02-08.
  5. ^ "Neiman-Marcus Sets Start on $4,000,000 Expansion". The Dallas Morning News. 1 January 1951. Retrieved 2013-02-08.
  6. ^ "Neiman-Marcus Fire Losses Put at $5,000,000, Record for Dallas". The Dallas Morning News. 20 December 1964. Retrieved 2013-02-08.
  7. ^ "Neiman Marcus Department Store". Retrieved 2013-02-08.
  8. ^ "Dallas Downtown-The Zodiac". Neiman Marcus. Retrieved 2013-02-08.

External links[edit]