Because of You (After School song)

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Because of You
Afterschoolbecauseofyou.jpg
EP by After School
Released November 25, 2009
Recorded 2009
Genre Pop, dance
Label Pledis Entertainment
Producer Brave Brothers
After School Korean singles chronology
"Diva"
(2009)
"Because Of You"
(2009)
"Bang!"
(2010)

"Because of You" (Hangul너 때문에; RRNeo Ttaemune) is an EP released by South Korean girl group After School.[1][2] The group also released an official remix version of "Because of You" on 21 January 2010.[3] The title track was written, composed, and arranged by Brave Brothers, and it was the first release without member So-young and with new members Raina and Nana.

Background[edit]

Before After School made their comeback with "Because of You", Pledis announced the graduation of Soyoung and that two new members are to be added: Raina and Nana.[1][2] Pledis then released teaser pictures showcasing a more mature concept with the members dressed in black and white suits, a change to their sexy concept that they debuted with.[4] On November 23, a music video teaser was uploaded and gained over 200,000 views in 24 hours. A remixed version of the song was released in January 2010.[5]

Promotion[edit]

The group officially made their comeback on SBS's Inkigayo performing "When I Fall" and "Because of You". The group then performed on Inkigayo, KBS's Music Bank and MBC's Music Core on a weekly basis to promote the song. After School did not perform on Mnet's M! Countdown due to conflicts between Pledis and the broadcasting company. Pledis stated that the conflicts were "concerning the fairness of the MAMA awards."

Commercial performance[edit]

Shortly after the song was released, the song topped various online music charts in South Korea and was an instant hit. The song achieved a daily and weekly "all-kill" by topping all daily and weekly charts on online music stores.[6] "Because of You" then debuted at #1 on the Gaon Digital Chart for the month of December, which was a rarity for rookie groups from small agencies. It also went on to win a triple crown on SBS Inkigayo.[3] The song has since been downloaded over 4,000,000 times, becoming After School's best selling song to date.

The physical single had similar success, debuting at #2 on the Gaon Weekly Album Chart and it managed to stay in the top 10 for 3 weeks. It has since gone on to sell over 20,000 copies in South Korea.

The remixed version of "Because of You" debuted at #76 on the Gaon Weekly Singles Chart and the b-side, When I Fall, debuted at #82 on the chart due to After School briefly promoting the song after they finished promotions for the title track.

Music video[edit]

A music video teaser was unveiled on November 23 and quickly gained over 200,000 views before the release of the full music video. The full music video was released on November 25 along with the release of the single.

Track listing[edit]

No. Title Length
1. "Because of You" (너 때문에) 3:47
2. "When I Fall" 3:20
3. "Diva" 3:18
4. "Because of You" (너 때문에 (Instrumental)) 3:47
Total length: 14:12

Chart Performance[edit]

Preceded by
"You and I" by Park Bom
Gaon Chart monthly List of Gaon Chart monthly number-one singles of 2009
December 2009[citation needed]
Succeeded by
"We Fell in Love" (Korean: 우리 사랑하게 됐어요) by Ga-In and Jo Kwon

References[edit]

  1. ^ a b 人터뷰, 애프터스쿨 "크리스마스 선물로 1위 트로피 받고 싶어요" (in Korean). 쿠키뉴스. 15 December 2009. Retrieved 28 December 2009. 
  2. ^ a b 애프터스쿨 ‘너 때문에’ 강세 여전..하반기 신드롬 일으키나 (in Korean). Joins. 7 December 2009. Retrieved 28 December 2009. [dead link]
  3. ^ a b 애프터스쿨, 데뷔 후 첫 가요프로 1위 할까? (in Korean). 매일경제. 7 December 2009. Retrieved 28 December 2009. 
  4. ^ 애프터스쿨 `너 때문에' 심의 신청했을 뿐인데...유출? Check |url= value (help). Newsway (in Korean). 24 November 2009. Retrieved 28 December 2009. 
  5. ^ 애프터스쿨 오늘(22일) ‘뮤직뱅크’서 ‘너 때문에’ 리믹서 첫 공개!. Joins! (in Korean). 22 January 2010. Retrieved 28 January 2010. [dead link]
  6. ^ "Daily K Pop News: [News] After School "Because of You" achieves "All Kill" on main charts". Retrieved 2016-07-26. 

External links[edit]