Optimal Payments

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Optimal Payments PLC
Public company
Traded as LSEOPAY
Industry Online payments
Founded 1996[1]
Headquarters Douglas, Isle of Man
Key people
Joel Leonoff, CEO & president
Products Electronic money
Digital wallet
Revenue Increase$365 million (2014)[2]
Number of employees
700 (2014)[2]
Website optimalpayments.com

Optimal Payments PLC, formerly known as Neovia Financial PLC, is an online payments company[3] based in the Isle of Man and regulated in the United Kingdom. It is the provider of the NETBANX gateway, NETELLER e-money payments and free person-to-person money transfer service, and the Net+ prepaid card products used by merchants and consumers in over 200 countries.[4]


The company was formed from the combination of Neteller PLC, Netbanx Ltd and Optimal Payments Limited. Netbanx was founded in 1996,[1] Optimal Payments in 1997,[5] and Neteller in 1999.[6]

In April 2004, Neteller PLC raised about $70 million in its initial public offering (IPO) on the London Stock Exchange.[7]

In November 2005, Neteller PLC acquired Netbanx Ltd.[8]

In November 2008, Neteller PLC renamed itself to Neovia Financial PLC.[9]

In February 2011, Neovia Financial PLC acquired Optimal Payments of Montreal, Canada.[10] Next month, Neovia Financial PLC changes its name to Optimal Payments PLC.[11] In early 2012, the acquisition was revealed to be a reverse takeover with the purging of a number of the senior management along with the chairman of the board.[12]

In July 2014, Optimal Payment PLC expanded its United States interests by purchasing Meritus Payment Solutions, a California based payment processing company, and Global Merchant Advisors, Inc. based in the U.S. in a deal worth over $235 Million.[13]

In March 2015, Optimal Payments PLC revealed that it would acquire the maker of the Skrill e-wallet for a fee of around €1.1 billion.[14]

Products and services[edit]

The NETBANX service processes credit and debit card-not-present and non-card payments for North American, European and Asia global retailers through their online stores, mail-order/telephone order and automated (IVR) phone channels. The service offers both direct processing and acquiring merchant services/merchant accounts. It is provided via the software as a service (SaaS) model.[1][15][16]

NETELLER is an electronic money/digital wallet service that allows consumers to add, withdraw and transfer funds to and from merchants and other people.[17]

Net+ prepaid payment card available in eight currencies is mainly intended to be used with Neteller and is accepted as normal MasterCard payment card.[18]


In July 2014, Optimal Payments became the sponsor of Crystal Palace Football Club for the 2014/15 and 2015/16 seasons of the English Premier League. The front of the team's shirts will be displaying NETELLER's logo according to the deal.[19]


  1. ^ a b c "NETBANX Limited: Private Company Information". Retrieved 26 March 2015. 
  2. ^ a b "Audited Results for the year ended 31 December 2014". 23 March 2015. Retrieved 26 March 2015. 
  3. ^ "Optimal Payments PLC (OPAY.L) Company Profile". Reuters. Reuters. Retrieved 26 March 2015. 
  4. ^ "Optimal Payments announces European partnership with Payline". London Stock Exchange. 4 September 2013. Retrieved 26 March 2015. 
  5. ^ "Company Overview of Optimal Payments (Ireland) Limited". Bloomberg. Retrieved 27 March 2015. 
  6. ^ "Neteller Arrests" (PDF). Justice.gov. 16 January 2007. Retrieved 27 March 2015. 
  7. ^ "United States of America vs. Stephen Eric Lawrence" (PDF). Steptoe.com. Steptoe & Johnson LLP. 16 January 2007. Retrieved 27 March 2015. 
  8. ^ "Neteller acquires Netbanx for £12.36 million cash". Finextra. 1 November 2005. Retrieved 27 March 2015. 
  9. ^ "Neteller changes name to Neovia Financial". Finextra. 17 November 2008. Retrieved 27 March 2015. 
  10. ^ "Neovia Financial PLC - NEOVIA completes acquisition of Optimal Payments" (Press release). Reuters. 2 February 2011. Retrieved 27 March 2015. 
  11. ^ "Neovia Financial PLC - Confirmation of name change" (Press release). Reuters. 4 March 2011. Retrieved 27 March 2015. 
  12. ^ Reynolds, Bill (1 October 2014). John Lefebvre, Neteller and the Revolution in Online Gambling. ECW Press. p. 377. ISBN 1770905723. 
  13. ^ "Optimal Payments to acquire California based Meritus Payment Solutions to accelerate expansion in U.S. payments market" (Press release). London, Montreal, New York: Yahoo! Finance. CNW Group. 2 July 2014. Retrieved 27 March 2015. 
  14. ^ "Optimal Payments to buy e-wallet rival for $1.2 billion" (Press release). Reuters. 23 March 2015. Retrieved 27 March 2015. 
  15. ^ "NetBanx". SQA.org.uk. Retrieved 28 March 2015. 
  16. ^ "NETBANX Payment Gateway & Merchant Account". Retrieved 28 March 2015. 
  17. ^ "Accept NETELLER in your Ecommerce Shop". About Payments. Retrieved 28 March 2015. 
  18. ^ "Net+ Prepaid Card Review". Prepaid365. Retrieved 28 March 2015. 
  19. ^ "Optimal Payments Becomes Official Shirt Sponsor". Crystal Palace F.C. Official Website. 7 July 2014. Retrieved 31 March 2015. 

External links[edit]