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Nerdwallet Horizontal Logo.svg
Type of businessPrivate
HeadquartersSan Francisco, California
Key peopleTim Chen (CEO; Co-founder)
IndustryPersonal finance, Fintech
Revenue>$100 million (2017)[1]
Employees~350 (2018)[2]

NerdWallet is an American personal finance company, founded in 2009. It offers a website and app that aims to assist users in making personal financial decisions.


NerdWallet was founded in August 2009 by Tim Chen and Jacob Gibson, with an initial capital investment of $800.[3][4] Its first product was a web application that gave comparative information about credit cards.[5] Subsequently, it generated large quantities of content to help boost its search engine results.[6][7] Website traffic grew quickly in 2010[8] and, by March 2014, the website had up to 30 million users.[5] The following year, it raised $64 million in its first round of funding, at an estimated valuation of $500 million.[3][5][9]

In 2016, the company acquired the retirement planning firm AboutLife and NerdWallet was valued at $520 million.[8][10][11] In 2017, company growth slowed, resulting in the layoff of 11 percent of its employees.[12]

Products and services[edit]

The company's goal is to provide information that educates users in making financial decisions.[13] They do so by providing both reviews and comparison of different financial products, including credit cards, banking, investing, loans and insurance.[14] Its web site is directed primarily towards Millennials[5] and provides information on credit card selection, college loans, banking, mortgage loans, stock trading and insurance policies.[15][13]

By May 2015, the company had developed business relationships with eight banks and a dozen insurance companies.[13] In exchange for new customers, affiliated banks pay NerdWallet a success fee.[5] Co-founder Chen reported that the company became profitable by virtue of the fees it earned through matching users with financial products and services.[9]


Tim Chen is the CEO and co-founder of NerdWallet and board member at the National Foundation for Credit Counseling.[11][16] The company's "transparent" and "self-critical" management style was reset in 2013, when Chen fired 20% of the workforce and restructured company management into a matrix of communicative leadership.[6]

In March 2014, former LinkedIn VP Dan Yoo replaced co-founder Gibson as chief operating officer and Flo Thinh joined as VP of Talent.[17] By 2015, the company had 200 employees and added Vikram Pandit and James D. Robinson III to its board of advisors.[15][18]


  1. ^ Keefe, Josh (October 17, 2017), NerdWallet CEO on How City Life Changes the Financial Goals of Millennials, International Business Times, retrieved August 18, 2018
  2. ^ Fadulu, Lola (November 17, 2018). "When Losing Your Job Is a Blessing". The Atlantic. Retrieved November 30, 2018.
  3. ^ a b Shieber, Johnathan (May 11, 2015). "Scorching FinTech Market Keeps Attracting New Players As NerdWallet Raises $64 Million". Tech Crunch.
  4. ^ Schultz, Jennifer. "A New Way to Shop for Credit Cards". Bucks Blog. The New York Times. Retrieved 7 January 2014.
  5. ^ a b c d e Tansey, Bernadette. "NerdWallet's Big Ambitions". Xconomy. Retrieved June 28, 2015.
  6. ^ a b Aspan, Maria (February 2016). "The $520 Million Company That's Solving All Your Financial Needs". Inc..
  7. ^ "Interview with Tim Chen, Founder of NerdWallet". Good Financial Cents. April 20, 2010.
  8. ^ a b Huddleston, Tom (May 9, 2018). "After being laid off, this 35-year-old founded NerdWallet with $800 - now it's worth $500 million". CNBC. Retrieved August 18, 2018.
  9. ^ a b McBride, Sarah (May 11, 2015). "UPDATE 1-Startup NerdWallet raises $64 million in first round of funding". Reuters. Retrieved June 30, 2015.
  10. ^ Yeung, Ken (June 28, 2016). "NerdWallet acquires AboutLife to expand into retirement planning services". VentureBeat. Retrieved August 18, 2018.
  11. ^ a b Aspan, Maria (January 20, 2016). "The $520 Million Company That's Solving All Your Financial Needs". Retrieved August 18, 2018.
  12. ^ Dickey, Megan (November 16, 2017). "NerdWallet lays off 11 percent of staff due to missing profitability goals". TechCrunch. Retrieved November 18, 2018.
  13. ^ a b c Hall, Gina (May 12, 2015). "Contributor". Silicon Valley Business Journal. Retrieved June 30, 2015.
  14. ^ "Everything You Need to Know About NerdWallet". Retrieved 2019-08-07.
  15. ^ a b Shieber, Jonathan. "Scorching FinTech Market". Tech Crunch. Tech Crunch. Retrieved June 28, 2015.
  16. ^ Ryssdal, Kai; Purser, Bennett (September 19, 2018). "NerdWallet wants to help you with finance". Marketplace. Retrieved December 6, 2018.
  17. ^ "Former LinkedIn VP Dan Yoo Joins NerdWallet As COO". TechCrunch. Retrieved 25 March 2014.
  18. ^ Halloran, Michael (May 15, 2015). "The Street". The Street. Retrieved June 30, 2015.

External links[edit]