Nestea

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Nestea
Product typeIced tea
OwnerNestlé
CountrySwitzerland
Introduced1948; 72 years ago (1948)

Nestea is a Swiss brand of iced tea and cold beverages owned by Nestlé,[1] manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW),[2] a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

Since the start of 2017, Nestlé and Coca-Cola agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this, is that Coca-Cola and Nestlé want to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries except in Canada, Spain, Portugal, Romania, Andorra, Bulgaria, Hungary and Serbia where Coke will retain a license.[3][4]

In 2019, Nestea rebranded as a natural product.[5] The new recipe, launched by Nestlé after the end of the joint venture, does not contain artificial colors and flavors, corn syrup and no GMO ingredients anymore.[5] In addition, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors such as lemon, raspberry and peach.[6] The new recipe sources its tea leaves from Nilgiri, a region in India.[7]

A bottle of tea lemonade Nestea
A bottle of tea lemonade Nestea

See also[edit]

References[edit]

  1. ^ "Nestea". Nestle.
  2. ^ Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments Archived May 7, 2006, at the Wayback Machine
  3. ^ "Coca-Cola Hellenic Bottling Company Official Website".
  4. ^ "Nestle and Coke Are Ending Their Nestea Iced Tea Venture After 16 Years". Fortune. Retrieved 2020-10-16.
  5. ^ a b "Nestea Instant Returns as a Reformulated Natural Tea". World Tea News. 2019-12-09. Retrieved 2020-10-16.
  6. ^ "Nestea Rolls Out Next-Generation Brewed Iced Tea". Food Processing.
  7. ^ "Nestle overhauls Nestea tea brand". Food Business News.