Nestlé Chunky

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Chunky-Wrapper-Small.jpg
A Chunky broken in half

Nestlé Chunky is a candy bar known for its trapezoidal[1] shape and consists of milk chocolate, California raisins, and roasted peanuts. It is produced by Nestlé. The original Chunky consisted of a one piece section that was not sectionalized.

History[edit]

The Chunky candy bar was introduced in the late 1930s by New York City candy maker, Philip Silvershein. It was then made with cashews, chocolate, raisins and Brazil nuts. The composition of the bars was changed to peanuts, raisins, and chocolate when the Nestlé company assumed rights to the brand.

Silvershein, a friend of William Wrigley, Jr., originally had his Chunky bars distributed by the Wrigley Gum Company. It was acquired by Nestlé in 1984.

In the 1950s, a Chunky could be purchased for five cents (as could most candy bars), with a smaller version, the Chunky Cutie, available for two cents.

Advertising[edit]

"Chunky Square," a pavilion at the 1964 New York World's Fair, featured a glass-walled automated factory, where visitors could watch the manufacturing of Chunky candy bars.[2]

An early 1970s TV commercial for Chunky showed a young boy watching TV with his father. The boy amused viewers by claiming that Chunky was "THICKER-ER."

Other Chunky advertising slogans included "Chunky, What a Chunk o' Chocolate", intoned by the nasal voice of Arnold Stang, and "Open Wide for Chunky".

Varieties[edit]

  • Original - milk chocolate, peanuts and raisins - silver wrapper
  • Pecan Chunky (Discontinued) - milk chocolate, pecans only - gold wrapper
  • Dark Chunky (Discontinued) - dark chocolate, peanuts and raisins - gold wrapper
  • Deluxe Nut (Discontinued) - milk chocolate, peanuts, almonds, cashews, and hazelnuts - gold wrapper
  • Solid Milk Chocolate (Discontinued) - milk chocolate only - brown wrapper

References[edit]

  1. ^ http://www.nestleusa.com/brands/chocolate/chunky
  2. ^ Cotter, Bill. "Chunky Candy". World's Fair Photos. Retrieved 30 March 2011.