NetEase Cloud Music
|Initial release||April 23, 2013|
|Operating system||Windows (Win32/UWP), Mac OS, Linux, iOS, Android, Windows Phone, Web page|
NetEase Cloud Music (simplified Chinese: 网易云音乐; traditional Chinese: 網易雲音樂; pinyin: Wǎng Yì Yún Yīn Yuè) is a freemium music streaming service developed and owned by NetEase, Inc. The streaming service was launched to the public on 23 April 2013. As of April 2017, the platform has 300 million users, and a music database consisting of over 10 million songs. In April 2017 it received its series A financing of 750 million CNY (US$107 million), and was valued at 8 billion CNY (US$1.14 billion), making it a unicorn company. It is one of the biggest competitors in the Chinese music streaming business, primarily competing with Tencent's QQ Music.
NetEase Cloud Music operates under a freemium business model in which basic services are free whilst some enhanced features are available on a subscription basis. Similar to QQ Music, artists and labels can choose to restrict content to paying subscribers or have their albums purchasable on their website. Artists that have used this method include Taylor Swift and Ariana Grande. With these purchases, a user can listen and download their purchased songs without restriction, regardless of subscription status.
NetEase Depression Cloud
NetEase Cloud Music, China's leading music streaming service with over 800 million users, is home to "NetEase Depression Cloud", which refers to sentimental stories posted for likes in the comments section of songs. On 3 August 2020, NetEase Cloud Music officially launched a campaign to “cure comments” of feigned depression and provide emotional support to users who are genuinely struggling with mental health issues.
The phenomenon sparked a new meme dubbed “NetEmo”, which took off after some users poked fun at depressed people. “It's midnight, NetEmo mode activated,” read one meme featuring a clock and tears streaming down a face.
Accounts and subscription
Currently, the official Android App of NetEase music is virtually unknown to listeners trying to access the app for two reasons. First, the app is in Chinese and most of the tracks are playable in China only; and second, the app is not available on Google Play Store. NetEase app is available in Apple App store. However, its English version is currently not published.
- Music, NetEase Cloud. "NetEase Cloud Music Completes A Round Financing of RMB 750 Million, Sending It into the "Unicorn Club" with an Estimated Value of RMB 8 Billion". www.prnewswire.com. Retrieved 2017-04-18.
- Music, Netease Cloud. "Chinese Online Music Platform Netease Cloud Music: The Chinese Version of Facebook in the Music Sector". www.prnewswire.com. Retrieved 2017-04-18.
- Asset, The. "NetEase Cloud Music becomes unicorn after series A financing | The Asset". www.theasset.com. Retrieved 2017-04-18.
- "Trending in China: Can Music Streamers Help Users' Depression? - Caixin Global". www.caixinglobal.com. Retrieved 2020-09-02.
- "NetEase's music app steps up moderation of comments targeting depression". South China Morning Post. 2020-08-05. Retrieved 2020-09-02.
- Rosso, Raúl (2015-07-29). "How to use Netease Cloud Music, a Chinese Spotify for Android". Blog Uptodown International. Retrieved 2021-05-14.
- "下载网易云音乐iPhone、iPad、Mac、Android、WP、PC版客户端" [Download NetEase Cloud Music clients for iPhone, iPad, Mac, Android, WP, and PC]. music.163.com (in Chinese). Retrieved 2018-05-13.
- Official website (in Chinese)