Net Perceptions

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Net Perceptions
HeadquartersEdina, Minnesota
Key people
David Gardiner
Steven Snyder

Net Perceptions was a leading seller of personalization technology during the Internet boom of the late 1990s. It was based in Edina, Minnesota.[1] One of their first customers was Amazon.[2][3][4]


In the Summer of 1996, David Gardiner, a former Ph.D. student of John Riedl, introduced Riedl to Steven Snyder. Snyder had been an early employee at Microsoft, but had left Microsoft to come to Minnesota to do a Ph.D. in Psychology. He realized the commercial potential of collaborative filtering, and encouraged the team to found a company in April 1996. By June, Gardiner, Snyder, Miller, Riedl, and Konstan incorporated their company, and by July had their first round of funding, from Hummer Winblad Venture Partners.[5] Net Perceptions went on to be one of the leading companies in personalization during the Internet boom of the late 1990s,[6] went public,[7] had 400 employees and stock at $60 per share,[8] and acquired marketing services startup KD1 for $126 million.[9] Then over time the stock lost 95 percent of its value, and it laid off most employees.[8] The company stayed in business until 2004.[10][11]

Move to Connecticut[edit]

In 2004, Kanders & Co. bought the company and moved it to Greenwich, Connecticut[1] "to build a diversified, global industrial products group."[12]


  1. ^ a b
  2. ^
  3. ^ "Fine Tuning the Social Web: John Riedl". 14 March 2017.
  4. ^ "Remembering John Riedl, Recommender Systems Pioneer".
  5. ^ "Minnesota in the .Com Age" (PDF). Minnesota Public Radio. 1999. Retrieved 2009-12-30.
  6. ^ Dragan, Richard (January 2001), "Net Perceptions for E-commerce 6.0", PC Magazine
  7. ^
  8. ^ a b
  9. ^ Newswires, Dow Jones (17 January 2000). "Net Perceptions to Buy KD1 for $126.4 Million in Stock". Wall Street Journal.
  10. ^ "Firms honored at e-commerce awards". MIT. May 19, 1999.
  11. ^
  12. ^