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NetEase, Inc.
Native name
Industry Internet
Founded Guangzhou, Guangdong, China (June 1997 (1997-06))[1]
Headquarters Guangzhou, Guangdong, China
Key people
William Lei Ding, CEO
Products Online services
Revenue Increase CN¥ 7.290 billion (2011)[2]
Increase CN¥ 3.323 billion (2011)[2]
Increase CN¥ 3.234 billion (2011)[2]
Total assets Increase CN¥ 15.444 billion (2011)[2]
Number of employees
10,004 (31 December 2014)[3]

NetEase, Inc. (simplified Chinese: 网易; traditional Chinese: 網易; pinyin: Wǎng Yì) is a Chinese Internet company that operates, a popular web portal ranked 27 by Alexa as of April 2014. is one of the largest Chinese Internet content providers, and as such frequently appears in the top 10 domains used in spam.[4] As of 2015, the site had over 196 million visits per month[5] and ranked #9 among news and media websites.[6]


The company has grown rapidly since its founding in June 1997, thanks in part to its investment in search engine technology[7] and massively multiplayer online gaming. Fantasy Westward Journey, an MMORPG developed internally by NetEase, is an online game in China.

In 2001, a class action lawsuit was filed against NetEase alleging violation of the US Securities Act by artificially inflating its financial results and filing a materially false prospectus.[8]

In 2004, NetEase's founder and chief architect William Ding (Ding Lei) won the Wharton Infosys Business Transformation Award for his innovative use of information technology. Ding became one of the wealthiest individuals in China after founding NetEase.

NetEase has a market value of US$7.8 billion as of May 2012, and over 6000 employees as of 31 December 2011.[9] As of December 31, 2012, NetEase had 7,098 employees.[3]

The domain attracted at least 1.8 million visitors annually by 2008 according to a survey.[10] In April 2010, the site was the 28th most visited site in the world according to Alexa's internet rankings[11] and in August 2010, the site was the 27th most visited site drawing more traffic than the websites of AOL, BBC, Flickr, Craigslist, Apple, CNN, LinkedIn, Adobe, CNet, ESPN and several other heavy hitters.

On March 29, 2012, the company's official English name was changed from, Inc to NetEase, Inc.[12]

In April 2012, NetEase began testing a restaurant recommendation mobile app called "Fan Fan".[13][14]

The company collaborated with to provide Massive Open Online Course (MOOC) in China.[15]

Music streaming service[edit]

NetEase has an on-demand music-streaming service; 网易云音乐 (roughly "NetEase cloud music").[16] The service offers streaming from a vast library of music, and does not require first logging in. Since Grooveshark has been shut down, many people have been recommending this service.[17][18]

See also[edit]


  1. ^ "NetEase - Corporation Profile"., Inc. 
  2. ^ a b c d "NetEase Fact sheet FY". Retrieved 2012-08-17. 
  3. ^ a b "NetEase Investor FAQs". Netease. 2013-11-28. Retrieved 2013-11-28. 
  4. ^ Wang, De; Irani, D.; Pu, C. (2013). A study on evolution of email spam over fifteen years. 9th International Conference Conference on Collaborative Computing: Networking, Applications and Worksharing (Collaboratecom). 
  5. ^ " Analytics" SimilarWeb. Retrieved 2015-8-8.
  6. ^ "Top 50 sites in the world for News And Media" SimilarWeb. Retrieved 2015-8-8.
  7. ^ "Netease Search Engine - Youdao/yodao spider". 2008-12-31. Retrieved 2012-08-17. 
  8. ^ "Cauley Geller Bowman & Coates, LLP Announces Class Action Lawsuit Against, Inc. on Behalf of Investors -- NTESE". December 7, 2001. Retrieved Jul 19, 2013. 
  9. ^ "NetEase Fact sheet 1Q12". Retrieved 2012-08-17. 
  10. ^ us Data Only (2011-10-26). "". Retrieved 2012-08-17. 
  11. ^ "Alexa Top 500 Global Sites". Retrieved 2010-04-15. 
  12. ^ "NetEase English Name Changes" (in Chinese). March 29, 2012. Retrieved March 29, 2012. 
  13. ^ "Follow news on, Inc.". BrightWire. Retrieved 2012-08-17. 
  14. ^ "Netease Begins Testing for Mobile App "Fan Fan" on Thursday.". BrightWire. 
  15. ^ "Coursera partners with NetEase to deliver free online learning in China.". 
  16. ^ "网易云音乐 听见好时光 (NetEase cloud music to listen to the good times)". 网易云音乐 (NetEase cloud music). Retrieved 2015-05-03. 
  17. ^ vonnie (May 3, 2015). "Could NetEase be the next Grooveshark alternative?". fixedbyvonnie. fixedbyvonnie. 
  18. ^ Brinkmann, Martin. "Need a Grooveshark alternative? NetEase Music may be it". ghacks. 

External links[edit]