|Launched||1 August 1964|
|Owned by||Ten Network Holdings|
|Picture format||576i (SDTV) 16:9
1080i (HDTV) 16:9
|Audience share||9.3% nationally (2016 ratings year, )|
|Slogan||Turn on 10|
|Broadcast area||Sydney, Melbourne, Brisbane, Adelaide, Perth|
|Affiliates||Southern Cross Austereo (Northern NSW/Spencer Gulf/Broken Hill/Darwin/Central), WIN Television|
|Headquarters||Pyrmont, New South Wales|
|Formerly called||Independent Television System (1965–1970)
The 0/10 Network (1970–1980)
10 TV Australia (July 23, 1989–January 13, 1991)
|Sister channel(s)||Ten HD
|1573 @ 11 (219.5 MHz)|
|1589 @ 11 (219.5 MHz)|
|TVQ Brisbane/Gold Coast
|1605 @ 11 (219.5 MHz)|
|1621 @ 11 (219.5 MHz)|
|1669 @ 11 (219.5 MHz)|
|Freeview Ten owned (virtual)||10|
|Freeview Ten HD (virtual)||13|
|Freeview WIN regional (virtual)||8/88|
|Freeview SCA regional (virtual)||5|
|1061 @ 12094 MHz
(Foxtel Optus D3)
|1031 @ 12094 MHz
(Foxtel Optus D3)
|1011 @ 12094 MHz
(Foxtel Optus D3)
|VAST (virtual)||5 or 10|
Network Ten (commonly known as Channel Ten or simply Ten, officially stylised as TEN) is an Australian commercial broadcasting network owned by Ten Network Holdings, and is headquartered in Pyrmont, New South Wales. It first aired on August 1, 1964 in Melbourne. Network Ten is the one of five national free-to-air networks in Australia. Its owned-and-operated stations can be found in the state capital cities of Sydney, Melbourne, Brisbane, Adelaide and Perth, while affiliates extend the network to cover most of the country.
From the introduction of TV in 1956 until 1965 there were only two commercial television networks in Australia, the National Television Network (now the Nine Network) and the Australian Television Network (now the Seven Network), as well as the public Australian Broadcasting Corporation (then Commission). In the early 1960s, the federal government began canvassing the idea of licensing a third commercial television station in each capital city. This decision was seen by some as a way for the government to defuse growing public dissatisfaction with the dominance of imported overseas programming and the paucity of local content. The first of these "third" licences was granted to United Telecasters Sydney was granted on 4 April 1963.
Structurally, the Australian television industry was closely modelled on the two-tiered system that had been in place in Australian radio since the late 1930s. One tier consisted of a network of publicly funded television stations run by the ABC, which was funded by government budget allocation and (until 1972) by fees from television viewer licences. The second tier consisted of the commercial networks and independent stations owned by private operators, whose income came from selling advertising time.
The network was launched as ATV-0 in Melbourne opened on 1 August 1964 and was owned by the Ansett transport and media group, which at the time owned one of Australia's two domestic airlines. TEN-10 in Sydney, which opened on 5 April 1965, was originally owned by United Telecasters Sydney Ltd (UTSL), which also in July that year opened TVQ-0 in Brisbane. Also opened that month was SAS-10, serving the city of Adelaide in South Australia.
The new television network was initially dubbed the "Independent Television System" or ITS, but in 1970 adopted the title "The 0/10 Network" which reflected the names of the first two stations launched in the group.
Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the Pakenham races which was seen by network executives and invited members of the media and press. This would the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the First in Color slogan in 1974, within months before the 1 March 1975 transition to colour broadcasting.
For its first five years, the 0/10 Network led a hand-to-mouth existence. By the beginning of the 1970s the network was in a precarious financial position and there were predictions that it would fail.
In 1971, the 0/10 network first aired Young Talent Time, which was a huge ratings success, and ran for 17 years.
However, the network's true financial reprise came about due to the adult soap opera serial Number 96, which premiered in March 1972 on the night that "Australian TV lost its virginity". The series broke new ground for Australian television and captured the imagination of viewers like few programs before or since. For the next three years it was consistently Australia's top-rating television program and, not surprisingly, its huge popularity attracted advertisers to Ten en masse, with the result that its revenue increased significantly from A$1 million in 1971 to more than A$10 million in 1972.
However, the pattern of ratings dominance was already set, and for most of the next four decades mid-1960s there was little deviation from the prevalent rankings, with the Nine Network typically in first place, the Seven Network second, Network Ten third and ABC fourth.
The gradual evolution of Network Ten into its current form has its origins in the ongoing attempts by media mogul Rupert Murdoch to acquire a prized commercial television licence in Australia's largest capital city market, Sydney. This began when Murdoch's News Ltd purchased the Wollongong station WIN Television in the early 1960s, around the same time he bought Festival Records. In 1977, frustrated by regulatory blocks that prevented him from expanding into the Sydney market, Murdoch sold WIN and purchased a 46% share in Ten Sydney.
In 1979, Murdoch made an unsuccessful takeover bid for the Melbourne-based The Herald and Weekly Times media group. Although the bid failed, he gained a 50% stake in Ansett, which thus gave him control of channel 0 in Melbourne.
In 1979, 0/10 first aired soap opera Prisoner, which was a huge ratings success.
On 20 January 1980, the 0/10 Network became known as Network Ten to reflect ATV moving from channel 0 to channel 10 – although the Brisbane station continued to broadcast as TVQ-0 until 10 September 1988 when the station changed to TVQ-10. In 1987 Adelaide's Network Ten affiliate (SAS-10) and Seven Network affiliate (ADS-7) successfully negotiated to exchange affiliation rights and channel frequencies due to ownership problems. On 27 December 1987, the exchange came into effect and ADS-7, owned by the same owners as the main Network Ten stations, became ADS-10 with SAS-10 converting to SAS-7, operated by TVW-7 in Perth.
When Murdoch became an American citizen in 1985 so that he could expand his media empire in the United States, Australia's media ownership laws obliged him to dispose of the flagship television stations, which were sold to The Northern Star, an offshoot of the Westfield Group conglomerate controlled by property tycoon Frank Lowy. However, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser.
The network became fully national in 1988 with the launch of NEW-10 in Perth, after the introduction of satellite facilities made it economical for the network to broadcast to Western Australia. Northern Star officially took hold of TVQ-10 later in the year and rebranded CTC Canberra under the network banner in time for aggregation.
In 1989, Ten's ratings were in decline, so on 23 July 1989, recently recruited network boss Bob Shanks relaunched the network as 10 TV Australia and introduced several new programs, including four new prime time game shows. However, by the end of 1989 the ratings had failed to improve and most of the new programs were cancelled, except for its Eyewitness News newscasts, Neighbours and E Street (debuting in late 1988).
Meanwhile owners Northern Star Holdings were having financial and regulatory problems. The company was subject to an inquiry by the Australian Broadcasting Tribunal in relation to media ownership rules and had run into financial difficulties following the 1987 stock market crash two years earlier. On 1 September 1989, Northern Star Holdings announced a major restructure to pay off debts and help restore profitability. The proposals included selling off the network's three smaller stations; ADS Adelaide, NEW Perth and CTC Canberra to Charles Curran's Capital Television Group. The sale was complete on 27 October 1989, effectively splitting Northern Star's Network Ten in half.
In 1990, both Network Ten and the Seven Network filed for receivership, and in 1991 the network was relaunched yet again but with its present logo. In 1992, the network's flagship stations were sold to the Canadian-based Canwest media group, which held a controlling stake in the network until 2009. Ten also has an affiliate broadcasting agreement with Southern Cross Broadcasting, which owns numerous regional stations in New South Wales, Victoria, Queensland and Tasmania.
On 13 January 1991, Ten also referred to itself by the backronym "The Entertainment Network" in network promotions and 10 TV Australia renamed back to Network Ten.
Network Ten was nearly folded into the Seven Network in the early 1990s, but due to the lobbying power of billionaire Kerry Packer former owner of the Nine Network, this was successfully resisted.
In 2001, Ten opened its doors to reality television with the first season of Big Brother Australia, the opening night of the show was the most watched programs of the night. The trend was then followed by launching the Australian version of reality singing competition format Idols called Australian Idol in 2003. Australian Idol was proven to be a hit for several years until its official cancellation in 2010.
In 2004, Network Ten enjoyed its best year since the 1970s, finishing second nationally only behind the Nine Network and well ahead of the Seven Network. This was a departure from previous years, in which it typically places third behind Nine and Seven in most other ratings years since 2000. Also that year, Network Ten switched back from the generic Closed Captioning logo to the (then new) Supertext logo. They've used the Supertext logo until 13 April 2016.
In 2005, Canwest was in discussions with newspaper publisher John Fairfax Holdings about a possible sale of the network, after the federal government indicated it may consider relaxing Australia's media cross-ownership laws. Previously, newspaper owners could not own television stations in the same city. Fairfax owned the Seven Network until 1988, and had been looking for a way back into television for a long time.
On 21 August 2005, the network celebrated its 40th birthday with a two-hour highlights package called Ten: Seriously 40 hosted by Bert Newton and Rove McManus. From 2006 to 2008, Ten was the official broadcaster of Sydney New Year's Eve. The rights returned to the Nine Network from 2009.
Along with the Seven Network, Network Ten paid A$780 million for the rights to the Australian Football League. Some media commentators, however, believe the figure may have been overpriced given the fact that both Seven and Ten struggled to onsell games to Pay TV provider Foxtel. Ten eventually brokered a deal that saw Foxtel gain the rights to 4 live games each round, as well as replay rights for all games, shown on their Fox Sports One channel. Foxtel will pay an estimated A$50 million a year for these rights.
On 7 August 2007, Network Ten and Foxtel signed a new agreement allowing Ten's digital signal to be transmitted via Foxtel's cable and satellite services. Prior to this, Ten was only transmitted via cable on Foxtel in an analogue format and Austar in standard definition digital via Mystar. Similarly in October 2007, Network Ten and Optus announced that Ten's digital signal would be available on its cable network from 1 December 2007.
On 16 December 2007, Ten HD was officially launched, becoming the first new commercial television channel in metropolitan areas of Australia since 1988. Ten HD ceased broadcasting on 25 March 2009 when it was replaced by what was a sports-only High Definition channel, One HD.
On 24 September 2009, Canwest announced that it was selling its 50.1% stake in Ten Network Holdings for A$680 million, to pay down its significant debt. In late 2009, Canwest filed for creditor bankruptcy protection, due to C$4 billion mounting debt across radio, television broadcasting and publishing assets in several countries.
On 26 August 2010, Ten confirmed that it would be launching its third digital channel, entitled Eleven, on 11 January 2011. The network indicated that Eleven would be aimed toward a "distinctly youthful" audience between the ages of 13 and 29, with programs such as Neighbours and The Simpsons migrating to the new channel. As part of its plans, Ten said that it was planning a joint venture with the international distributor CBS Studios International to provide content for the new channel.
On 20 October 2010, four years after he sold shares in PBL Media to private equity firm CVC Asia Pacific, James Packer made a bid for Network Ten shares. He purchased 16 per cent of Ten through his traditional investment bank, UBS.
Network Ten launched a new digital channel, Eleven, on 11 January with The Late Late Show with Craig Ferguson at 11.00 am. On 8 May 2011, Ten relaunched its sports based channel One, with general entertainment programming aimed at males taking over the schedule. It is aimed at a similar audience to 7mate.
In 2012, Ten launched many new programs such as Being Lara Bingle, Breakfast, Bikie Wars: Brothers in Arms, Puberty Blues, Underground: The Julian Assange Story and a now-ill-fated revival of junior talent series Young Talent Time. From July 2012, Ten launched new local programs, Don't Tell The Bride, Everybody Dance Now, I Will Survive and The Shire. This did not have any success; rather, it led to Ten's ratings dropping to fourth place behind ABC for over thirty straight nights and resulted in David Mott's resignation.
As of 10 December 2013, Ten no longer broadcasts on analog TV and is now only available through digital TV or digital set-top box.
On 24 February 2014, Ten changed its on-air theme. This included a new look for program advisory ratings, program listings, new classification ratings on PRG, program advertisements and promos.
On 15 June 2015, Foxtel (co-owned by Lachlan Murdoch's News Corp) bought 15% shares in Ten Network Holdings, pending the approval from the ACCC. Prior to the acquisition, Discovery backed out from bidding partnership with Foxtel. In July 2015, Paul Anderson was announced as the new Chief Executive Officer.
Following the announcement of a new affiliation agreement between the Nine Network and Southern Cross Austereo, Ten's then-primary regional affiliate, on 29 April 2016, Ten entered into affiliation talks with Nine's then-primary regional affiliate WIN Television. Ten's new five-year deal with WIN was announced on 23 May 2016, whereupon on 1 July 2016, WIN would carry Ten programming into regional Queensland, Southern NSW, Victoria, Tasmania, South Australia, Western Australia and the Australian Capital Territory. WIN owner and Ten's largest shareholder Bruce Gordon would later increase his stake in Ten's ownership to 2%.
Ten's current Australian program line-up consists of series such as: Australian Survivor, I'm A Celebrity...Get Me Out of Here!, Shark Tank, Gogglebox, MasterChef Australia, Have You Been Paying Attention?, The Biggest Loser, Family Feud, The Project, Bondi Rescue, Bondi Vet, The Living Room, The Bachelor Australia franchise (which consists of The Bachelor Australia and The Bachelorette Australia) and morning chat show Studio 10.
CBS programming on Ten includes the NCIS franchise, Madam Secretary, Scorpion, The Odd Couple, Elementary, Hawaii Five-0, Blue Bloods, Undercover Boss, 48 Hours, as well as daytime series The Bold and the Beautiful, The Doctors, Dr. Phil, Judge Judy, Entertainment Tonight and The Talk, and late night programs The Late Show with Stephen Colbert and The Late Late Show with James Corden.
FOX programming on Ten and Eleven includes the most popular animated sitcom The Simpsons which has been a staple of the network for more than two decades, with repeat episodes screening everyday at 6pm between 2001-2011 before moving to Eleven on 11 January 2011 with repeat episodes and brand new episodes screening on Wednesday nights as part of an animation block called Animation Fixation, later returning to Ten screening every Saturday at 6pm in June 2012 for season 23.
Other FOX programming on Ten, Eleven and One includes Modern Family, Life in Pieces, Empire, Futurama, Homeland, Sleepy Hollow, This Is Us, Hell's Kitchen, New Girl, The Last Man on Earth, Last Man Standing, American Horror Story, Bob's Burgers and COPS.
Feature films broadcast on Ten are sourced from its studio-output deals: a long-running deal with 20th Century Fox (shared with the Nine Network), revival of Universal Pictures deal (shared with the Seven Network and the Nine Network), revival of Sony Pictures deal (Columbia & TriStar - shared with the Seven Network), DreamWorks Animation with Fox, Regency Enterprises and Lionsgate.
In 2009, Ten lost the rights to Universal Pictures after more than twenty years of movies and film broadcasting when the Seven Network won the $500 billion and long-term deal with the movie and television studio broadcast rights.
The network formerly broadcast catalogue movie and television titles from DreamWorks produced in 2012 prior to 2015 and Paramount Pictures produced in 2008 prior to 2016. DreamWorks and Paramount now belong to the Nine Network. Effective from late 2014 onwards, Ten revived both the Columbia/TriStar and Universal broadcast rights with a joint venture with Seven.
News and current affairs
Network Ten's news service is called Ten Eyewitness News (previously Ten Evening News, Ten News and Ten News at Five). It produces local bulletins each weeknight and national bulletins on weekends.
Ten has an exclusive contract with CBS News for international news coverage.
In November 2006, Network Ten struck a deal with CBS, reportedly worth A$6 million a year. This allows Ten the rights to air all CBS News footage, as well as access to its 60 Minutes, Dr. Phil, Late Show with David Letterman and 48 Hours programs. This deal occurred after CBS's talks with the Nine Network broke down, with Nine refusing to pay A$8 million a year to continue its 40-year deal with CBS. Ten in turn struck a cheaper deal, and has onsold CBS's 60 Minutes stories to Nine.
In 2008, Network Ten rebranded its news service as Ten News at Five with a new identity, new graphics and new look.
In late 2012, Ten reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.
Ten is a major player in Australian sports broadcasting. All sports broadcast on Ten and its multichannels is labelled under the Ten Sport brand.
In 2001, Ten acquired partial broadcast rights for Saturday afternoon and Saturday night games in the Australian Football League, the elite Australian rules football competition, displacing the Seven Network which had held the rights for more than 40 years. The deal also assigned the exclusive rights for finals broadcasting to Network Ten. Ten subsequently placed a successful bid to jointly broadcast the game from 2007 to 2011, with Seven. Ten ended broadcasting the AFL after the conclusion of the 2011 season, with its final ever broadcast, the 2011 AFL Grand Final.
Ten has continued to broadcast the Saturday component of the competition. However, unlike the previous deal, Ten will not hold the exclusive rights to the finals series. Instead, the networks will share the broadcasting of the finals series and will alternate the broadcast of the grand final. In years when Ten does not televise the Grand Final (2008 and 2010), it will show the Brownlow Medal presentation.
Network Ten broadcast the AFL and the 2007 Rugby World Cup in the 1080i High Definition format. As of 2008, AFL matches have been shown in prime time in all capital cities except Sydney, which receives the telecast usually after 10:30 pm unless the Sydney Swans are playing. Previously, all AFL matches were replayed into the Brisbane and Sydney markets, usually after 10:30 pm unless the Brisbane Lions or Sydney Swans were playing. In 2007, all the finals Network Ten were assigned to were shown live into both markets although neither the Lions nor Swans were participating, thus putting it head to head with the NRL finals which were aired on the Nine Network. Before 2005, all finals were delayed into both markets unless their teams were playing.
In 2003, Ten started broadcasting the Formula One World Championship after the Nine Network dropped the rights in 2002 after more than twenty years of coverage. In 2007 they also started showing coverage of the qualification on tape delay early on Sunday mornings in most states. In 2008, Ten introduced live coverage of race day on its HD channel, Ten HD. All races from the 2008 French Grand Prix up until the 2012 Bahrain Grand Prix have been shown live on One. From 22 April 2012, the European races will be televised live on Ten to the eastern seaboard states, and live on One elsewhere.
First time realising the need to broadcast cricket in Australia to increase viewership, Network Ten bought the broadcast rights to the Indian Premier League (IPL) Cricket, which started on 18 April 2008. The network will broadcast try and do some more than a few days but the rest event annually for the next 5 years although there is some doubt that the Australian contracted national players will be available for the tournament.
BBL games are currently broadcast in Australia by Network Ten. In 2013, Ten paid $100 million for BBL rights over five years, marking the channel's first foray in elite cricket coverage. Fox Sports had previously covered the T20 Big Bash League.
Network Ten's BBL coverage has become a regular feature of Australian summers and attracted an average audience of more than 943,000 people nationally in 2014–15 season, including a peak audience of 1.9 million viewers for the final between the Perth Scorchers and Sydney Sixers.
In November 2014 Network Ten signed Australia's Mixed Martial Arts event series BRACE to a multi event contract for live broadcasts on the TENplay digital platform
After all three major commercial networks pulled out of bidding on rights to both the 2014 and 2016 Olympic Games due to cost concerns (which included Nine Network, who had lost AUD$22 million on its joint coverage of the 2012 Games with Foxtel, and Seven Network, whose bid was rejected for being lower than what Nine/Foxtel paid), the IOC awarded broadcast rights to the 2014 Winter Olympics in Sochi, Russia to Network Ten for AUD$20 million.
Network Ten is available in standard definition and in 1080i high definition. Ten's core programming is fibre fed out of ATV Melbourne to its sister stations and regional affiliates with TEN Sydney providing national news programming. The receiving stations and affiliates then insert their own localised news and advertising which is then broadcast in metropolitan areas via Network Ten owned-and-operated stations, these include TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth. Ten programming is also carried into regional Australia by various affiliate networks and stations including WIN Television, Southern Cross Ten, Southern Cross Television and Darwin Digital Television.
Tenplay is a free video on demand and catch up TV service run by Network Ten. The service became available on 30 September 2013, replacing Ten's old website that offered limited catch-up TV services.
Tenplay is available across 22 platforms including iOS mobile operating systems (e.g. Apple TV, iPhone, iPad & iPod Touch), Xbox 360, Xbox One, Windows 8, Sony internet-enabled TVs & Blu-ray players, LG internet-enabled TVs, Samsung internet-enabled TVs & Blu-ray players, Panasonic internet-enabled TVs, Hisense internet-enabled TVs, Humax set top boxes, Windows Mobile 7 & 8 and Samsung devices running Android OS 4.0+ and above.
On 21 January 2016, Tenplay started live streaming beginning with Studio 10 every morning at 8.30am until 11.00am and Highlight show every Weekends at 9.30am to noon, Every afternoon block between 3.30pm until 7.30pm originally between 4.30pm to 7.30 before adding cooking shows, after 7.30pm it starts broadcasting the major reality shows (e.g. 'I'm a Celebrity...Get Me Out of Here!, MasterChef Australia, Shark Tank, Australian Survivor). It also broadcasts live streams of Sport (e.g. Supercars, Formula 1, Moto GP and Rugby union).
For the 2006 series of Big Brother, Ten appointed two censors to review the show instead of one. The Federal Minister for Communications, Senator Helen Coonan, was reported to have said that she would be keeping a "close watch on the show's 2006 series". This controversy resulted in Big Brother Uncut being renamed Big Brother: Adults Only for the 2006 season of Big Brother. In two separate findings, the Australian Communications and Media Authority determined Network Ten breached clause 2.4 of the Commercial Television Industry Code of Practice. These two breaches were in relation to the broadcast of Big Brother Uncut on 30 May, 13 June and 4 July 2005. The broadcast material was not classified according to the Television Classification Guidelines.
Despite toning down Big Brother: Adults Only significantly in comparison to 2005, the series continued to attract controversy. After Big Brother: Adults Only was abruptly cancelled several weeks early, a subsequent incident of alleged sexual assault in the house saw the removal of two housemates and a huge public outcry calling for the series to be cancelled entirely. This incident generated significant publicity for the show, even prompting the Prime Minister of Australia to call on Network Ten to "do a bit of self-regulation and get this stupid program off the air."
Just prior to the fifth anniversary of the 9/11 attacks, Network Ten broadcast 911: In Plane Site, a documentary that examined conspiracy theories about the terrorist attacks. Federal Labor politician Michael Danby demanded that the programming director of the station be sacked.
On 8 October 2008, the Australian Communications and Media Authority (ACMA) found Network Ten guilty of breaching the Commercial Television Industry Code of Practice by using subliminal advertising during the broadcast of the 2007 ARIA Music Awards on 28 October 2007. Network Ten had inserted single frames (lasting 1/25th of a second) into the program broadcast. This was exposed on ABC's Media Watch program.
Logo and identity history
From 1964 to 1984 Network Ten's four stations – ATV-0 /ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane and SAS-10 Adelaide – used different logos to identify themselves. There had also been a number of network-wide logos used from the mid-1960s through to the early 1980s.
By late-1984 ATV-10, SAS-10 and TEN-10 were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign. This logo had been introduced by TEN-10 in January 1983, was adopted by ATV-10 in June 1984 and by SAS-10 in November 1985. The logo was also similar to the new logo adopted by Brisbane's TVQ-0 in April 1983, when that station became branded as TV0 – a neon sign-style circle with "TV" in the centre.
Kicking off three years of some upheaval for Network Ten, On 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" logo, followed by Perth's NEW-10 when it launched in May 1988, then TVQ-0 which adopted the logo on 10 September 1988 when it changed frequency and became TVQ-10.
On 23 July 1989, the network rebranded again to "10 TV Australia". On 13 January 1991, in conjunction with their "The Entertainment Network" promo, all Ten stations were rebranded to the first version of the current "Ten" logo, Which consists of a blue circle with a yellow ring enclosing the blue circle with the text "Ten" in lower case, with yellow text. However, when the current logo was launched, the ring was white. It was not until September 1999, when Ten relaunched its graphics to the "Electric" ident that the ring became yellow on a permanent basis. In January 2008, the logo was enhanced for high definition with a glossy "ball" effect. On 22 January 2012, a new two-dimensional yellow logo with a series of colour variations was introduced for on air promotions, until the prior logo was reintroduced on 6 May 2012. The current variation of the 1991 logo was introduced on 22 June 2013, removing the yellow accent from the ring and lettering, replacing it with light blue and white. On 2 March 2016, the white ring was removed and the logo was retextured. However, this logo was only used for in-program watermarks while the 2013 logo remained on promos and idents.
Identity history (national)
- 1975: First in Color
- 1975-1976: Color Your World with Channel 0 (ATV-0 and TVQ-0 only)
- 1977: I Like It!
- Summer 1977/1978: Keep Your Eye on the O (ATV-0 and TVQ-0 only)
- 1979-1980: Come Up, Come Up to Ten (TEN-10 and SAS-10 only)
- 1980 (Melbourne), 1981 (Adelaide): You're on Top With Ten!
- 1981: Looking Good (also used by CBS in 1979)
- 1982: Reach for the Stars (ATV-10 only)
- 1983-1986: You're Home When You're Home on Ten
- 1985-1988: Ten out of Ten Australia
- 1988: We're for You! (Ten's for You)
- 1989-1991: 10 TV Australia
- 1989: You've Got a Friend on Ten
- 1990-1994: The Entertainment Network (also used by CTC-7 and RTQ-10/7/4)
- 1991: That's Entertainment!
- 1993: It's on TEN
- 1994: That's TEN!
- 1995-1997: Give Me Ten
- 1998-1999: Turn Me On Ten
- 1 February 2001 – 22 June 2013: Seriously Ten
- 22 January 2012 – 22 May 2012: Turn It On (accompanied in promotional trailers by "Turn Me On" by David Guetta)
- 22 June 2013 – present: Turn on 10
- 2014: 10, 50 Years Young
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