Network TwentyOne

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Network Twentyone
FounderJim & Nancy Dornan
HeadquartersAtlanta, Georgia, United States
Area served

Network Twentyone, is a training and support organization[1] for distributors working with the Amway business.[2][3][4] It was founded in 1990 by Jim and Nancy Dornan, distributors with Amway, originally to support their Amway network in the United States and Australia.[5] Network Twentyone provides complete "turnkey business support solutions" for Amway Independent Business Owners from meetings and function production including education, recognition and motivation to web applications and multi-media products designed to aid you in building a profitable Amway business.[1] These materials are often referred to as Business Support Material (or "BSM"). BSM are promoted to a captive market represented by fellow IBOs ("Independent Business Owners") as well as potential IBOs, creating an opportunity for an additional and independent source of income to that derived from bonus payments arising from the sales generated within the network. The income of those who have reached significant levels can be substantially more through the sales efforts of BSM, to several or perhaps many IBOs[6] Network TwentyOne operates in more than 40 countries and is considered one of the largest adult education organizations in the world.[1][2][7][8]


Jim & Nancy Dornan began an Amway business in 1971.[2][9] After their son Eric was born with severe birth defects they rapidly built one of the largest Amway businesses in North America.[9] In the late 1980s and early 90s Amway began to expand and the Dornans decided there was an opportunity to develop a support system to work with Amway internationally.,.[9][10] In 1990 they founded Network 21 with a goal to build a business system "that ignores borders and languages".[2] Initially based in the US and Australia, Network 21 expanded rapidly in Eastern Europe,[4][11] China, Indonesia, Turkey,[5] Philippines[12] and later India.[3]

Business Operations[edit]

Network 21 publishes and distributes books and audio/visual training based programs and coordinates seminars for clients in 35 countries.[7][10] Members refer to themselves as "network builders"[13] and are taught personal development[10] and methods to expand their business network, including goal setting,[14] prospecting,[13] and "how to invite".[15] Network 21 reportedly has a greater "product focus" than some other Amway training organisations.[16] Apart from Jim & Nancy Dornan, leadership includes Robert Angkasa, Paul & Linda Agus, and S.R. Kristiawan (Indonesia),[2][17][18] Hans & Eva Nusshold (Europe),[19] and Mitch & Deidre Sala (Australia).[20]

Network of Caring[edit]

Network of Caring was founded in 1994 as the philanthropic arm of Network TwentyOne,[9][21][22] originally to help AIDS orphans in Uganda.[9] Through enlisting the help of other Amway IBOs associated with the organisation, more than a million dollars a year is sent to that country.[9] In partnership with World Vision, Network of Caring and affiliated IBOs have donated millions to the feeding, housing, and education of children throughout the world.[21] World Vision has recognized Network of Caring and Network TwentyOne's members as their largest corporate network of child sponsors.[21][22] Together with Free Wheelchair Mission, Network of Caring has provided wheelchairs to the disabled in South Africa and Ukraine[23][24][25]


In May 2007, the UK Government's Department of Trade and Industry (DTI) petitioned to ban Network Twentyone and Amway after a year-long investigation alleging practices revolving around distributors being more focused on selling their motivational books, tapes and seminars to salespeople than peddling Amway merchandise. The complaint also focused on recruitment tactics that inflate income estimates for new salespeople.[7] The petitions were dismissed after certain "defects of the old business model" were changed such as Amway allowing "misrepresentations" of its business by independent sellers in years past and failing to act decisively against the misrepresentations.[26][27]

In 1997, Network 21's "training material" was depicted in the Polish film Welcome to Life.[28] The director and producer were later acquitted on the charge of disseminating false information.".[29][failed verification][30][failed verification] The film, banned for 12 years, was one of the highly anticipated movies of 2009's Warsaw Film Festival and was described in the press by one of the promoters as a "scary movie about brainwashing"[29] that depicts hard-sell "pep rallies" and distributors stating meetings were operated similar to the Communist Party[31] and methods of recruitment that confusingly resembled those of a sect.[32] A best-seller on the local video black market.,[33] the film was later banned and its producers fined for using Network 21's copyrighted material.[28] As of 2009 the film was still banned due to an ongoing case brought by "private individuals" ridiculed in the film.[34]

See also[edit]


  1. ^ a b c "Network TwentyOne International". Retrieved 2017-06-27.
  2. ^ a b c d e Robinson, James W. (1997). Empire of Freedom: The Amway Story and What It Means to You. Prima Publishing. pp. 6–7. ISBN 0-7615-1088-5.
  3. ^ a b Saxena, Rajan (2005). Marketing Management. McGraw-Hill. p. 751. ISBN 978-0-07-059953-6.
  4. ^ a b Henryk Dederko (producer) (1997). Witajcie w zyciu! (Welcome to life!) (documentary). Poland: Contra Studio.
  5. ^ a b Robinson, James W. (1997). Empire of Freedom: The Amway Story and What It Means to You. Prima Publishing. p. 148. ISBN 0-7615-1088-5.
  6. ^
  7. ^ a b c Lupo, Lee (July 1, 2007). "UK threatens to ban Amway". The Muskegon Chronicle. Grand Rapids.
  8. ^ V Sloveniji imamo dva smaragda, pa še nic diamantov : Network 21 alias Amway - najvecja svetovna mreža (In Slovenia we have two emeralds, diamond is still waiting: Network 21 aka Amway - the world's largest network of agents), Gorenjski Glas, Issue 52, 1997, p.21
  9. ^ a b c d e f "The Secret to My Success". The Christian Businessman: 28–34. May 1998.
  10. ^ a b c "Nov posel za nov svet (New Business for the New World)". PROFESIONALNA Prodaja (Professional Sales: 6–8. April 2000. ISSN 1318-976X.
  11. ^ Robinson, James W. (1997). Empire of Freedom: The Amway Story and What It Means to You. Prima Publishing. p. 112. ISBN 0-7615-1088-5.
  12. ^ Network 21 Starts Today, Manila Standard,19 Sep 1997, p.18
  13. ^ a b Priosaksono, Aribowo; Sembel, Roy (2003). Maximise your strength. Elex Media Komputindo. pp. 192–193. ISBN 979-20-4117-6.
  14. ^ Sarosa, Pietra (2005). Becoming young entrepreneur: dream big, start small, act now!. Elex Media Komputindo. p. 23. ISBN 979-20-7110-5.
  15. ^ Warta Ekonomi: Mingguan Berita Ekonomi & Bisnis. 9 (9–16): 30. 1997. Missing or empty |title= (help)
  16. ^ Groß, Claudia (2008). Multi-level-marketing: Identität und Ideologie im Network-marketing. Gabler Wissenschaftsverlage. pp. 194, 228, 268. ISBN 978-3-531-15936-2.
  17. ^ Harefa, Andrias (2000). berwirausaha dari nol. Gramedia Pustaka Utama. pp. 33–35. ISBN 978-979-655-506-2.
  18. ^ Robinson, James W. (1997). Empire of Freedom: The runway Story and What It Means to You. Prima Publishing. pp. 101–103. ISBN 0-7615-1088-5.
  19. ^ Robinson, James W. (1997). Empire of Freedom: The Amway Story and What It Means to You. Prima Publishing. p. 114. ISBN 0-7615-1088-5.
  20. ^ Robinson, James W. (1997). Empire of Freedom: The Amway Story and What It Means to You. Prima Publishing. p. 103, 109. ISBN 0-7615-1088-5.
  21. ^ a b c "Network of Caring - A report of Network 21 Activities In Partnership with World Vision". World Vision. 2004. Retrieved April 7, 2010.[dead link]
  22. ^ a b World Vision - Network of Caring History Archived 2009-02-20 at the Wayback Machine
  23. ^ Free Wheelchair Mission - The Friday stories, September 12, 2008 Archived February 24, 2012, at the Wayback Machine
  24. ^ Free Wheelchair Mission - Friday Wheelchair Story: She used a wheelbarrow Archived 2012-02-24 at the Wayback Machine
  25. ^ Life Will Never Be The Same!, Daily Sun (South Africa),Monday 30 July 2007, p.12
  26. ^ Knape, Chris (May 14, 2008). "U.K. judge dismisses claims against Amway". The Grand Rapids Press. Grand Rapids. Archived from the original on 2008-12-02. Retrieved 2010-04-02.
  27. ^ The Secretary of State for Trade and Industry v AMWAY (UK) LIMITED, [2009 EWCA Civ 32] (SUPREME COURT OF JUDICATURE COURT OF APPEAL January 29, 2009).
  28. ^ a b;amwayquot;;wygral;z;dederka,244,0,50676.html
  29. ^ a b,1345,title,Przerazajacy-film-o-praniu-mozgow-nie-w-Warszawie,wid,11589486,wiadomosc.html
  30. ^ Perlez, Jane (June 14, 1998). "Ban on Film Has Poland Debating Censorship". The New York Times. Warsaw.
  31. ^ Perlez, Jane (June 14, 1998). "Ban on Film Has Poland Debating Censorship". The New York Times. Warsaw.Perlez, Jane (June 14, 1998). "Ban on Film Has Poland Debating Censorship". The New York Times. Warsaw.
  32. ^ "Archived copy". Archived from the original on 2011-07-22. Retrieved 2011-07-09.CS1 maint: archived copy as title (link)
  33. ^ Perlez, Jane (June 14, 1998). "Ban on Film Has Poland Debating Censorship". The New York Times. Warsaw.
  34. ^ Archived 2011-09-03 at the Wayback Machine