Koch designed it by directly carving the type into metal. The original typeface thus had a great deal of variance between the sizes, something not followed in digital versions where the same font serves for every print size.
While originally intended as a form of modern blackletter, Neuland has come instead to be used as a signifier of the “exotic” or “primitive”, such as in the logos for Trader Vic's, Natural American Spirit cigarettes, and the Jurassic Park films (which use the inline variant); controversially, this has included an association with African or African-American themes.
A common variant of Neuland (perhaps more common than the standard variety) is Neuland Inline.
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