From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
IndustryConsumer Packaged Goods
Founded1930; 89 years ago (1930)
FounderEmanuel Stolaroff
United States
Area served
RevenueIncrease $16 billion USD (2010)
ParentJohnson & Johnson

Neutrogena is an American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California.[1] According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the US-based Johnson & Johnson conglomerate, which bought the independent company in 1994.[2]


In 1930, Emanuel Stolaroff started a small company called Natone. Soon, it grew into a larger business, and he started expanding it into retail markets.[3] Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US.[1] By then, Lloyd Cotsen had entered the Stolaroff family by marrying his daughter Joanne Stolaroff.[4] In 1962, the company name was officially changed to Neutrogena Corporation; Cotsen became president in 1967.[5]

The company listed publicly on the NASDAQ in 1973, with a market value of $1.2 million. Cotsen started marketing soap through 2 major channels: dermatologists and luxury hotels.[6] Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. It launched product lines in acne and anti-aging areas.[4] In 1982, profits reached US$3 million, and Cotsen was named the CEO.[4]

In 1994, Johnson & Johnson acquired Neutrogena for $924 million, at a price of $35.25 per share.[7] Johnson & Johnson's international network helped Neutrogena boost its sales and enter newer markets including India, South Africa, and China. Priced at a premium, Neutrogena products are distributed in over 70 countries. The company has major subsidiaries in Canada, United Kingdom, South Korea and India.[1]


Neutrogena carries a wide range of products for the skin (face and body) and hair, including specific product lines for acne, anti-aging and sun protection.

Product lines include:[1]


Neutrogena is well known for its commercials, both in print and on television, that feature various spokesmodels. These spokespeople are usually popular young men and women in the field of entertainment. Notable Neutrogena spokesmodels include:


  1. ^ a b c d | Archived 2011-05-08 at the Wayback Machine
  2. ^ HOFMEISTER, SALLIE (23 August 1994). "Johnson To Acquire Neutrogena". NY Times.
  3. ^ Neutrogena Official Facebook Page |
  4. ^ a b c Company Perspectives: While continuing the Neutrogena past
  5. ^ "Neutrogena Chairman Lloyd Cotsen Dies at 88". 2017. Archived from the original on 2017-08-02.
  6. ^ "Gale Directory of Company Histories: Neutrogena Corporation"
  7. ^ "NEUTROGENA CORP, Form SC 14D9, Filing Date Aug 26, 1994". Retrieved May 15, 2018.
  8. ^ [1]
  9. ^ Kristen Bell is New Face of Neutrogena WTTG.
  10. ^ (February 11, 2010.) "EXCLUSIVE: Miranda Cosgrove is Neutrogena’s Newest Face!." People Magazine. Accessed October 2011.
  11. ^ (January 30, 2009.) "{Natascha McElhone Is The New Neutrogena Spokes Model." Accessed October 2011.
  12. ^ MCELHONE IS NEW NEUTROGENA SPOKESMODEL January 30,2009 Daily Express
  13. ^ (February 10, 2009.)"EXCLUSIVE: Emma Roberts Named Neutrogena Brand Ambassador." People Magazine. Accessed October 2011.
  14. ^ "Samantha to endorse Nutrogena". Retrieved 2014-07-07.
  15. ^ [2].

External links[edit]