Neva Soft

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"Neva Soft"
Single by Ms. Dynamite
Released 2 September 2011
Format Digital download
Recorded 2011
Length 4:19
Label Relentless
Producer(s) Labrinth
Ms. Dynamite singles chronology
"Lights On"
"Neva Soft"

"Neva Soft" is a song by British performer Ms. Dynamite. The single, produced by Labrinth serves as the lead single from her third studio album. It was released in the United Kingdom as a digital download on 2 September 2011 and debuted and peaked at number 33 on the UK Chart - marking the eighth top 40 hit for the artist.

Critical reception[edit]

Robert Copsey of Digital Spy gave the song a positive review stating:

"Original bad girl pon the radar," she spits over juttering percussion and minimal D&B beats courtesy of oh-so-trendy hitmaker Labrinth, whose production is brimming with earworm hooks - including an anthemic, hands-in-the-air "Woaah-Oh" chant. The result? When she informs us, "Know me she were neva soft ya know," reflecting on her ten years in the biz, it's hard not to think, 'You could have fooled us love, but we're glad to have you back!' 4/5 stars

Music video[edit]

A music video to accompany the release of "Neva Soft" was first released onto YouTube on 12 August 2011 at a total length of three minutes and fifty-five seconds.[2]

Track listing[edit]

Digital download
No. Title Length
1. "Neva Soft" 4:19
2. "Neva Soft" (Radio Edit) 3:44
3. "Neva Soft" (Nu Tone Remix) 6:03
4. "Neva Soft" (McGregor Remix) 3:54

Chart performance[edit]

Chart (2011–12) Peak
Australia (ARIA)[3] 58
Germany (Official German Charts)[4] 23
Switzerland (Schweizer Hitparade)[5] 74
UK Indie (Official Charts Company)[6] 6
UK R&B (Official Charts Company)[7] 12
UK Singles (Official Charts Company)[8] 33

Release history[edit]

Region Date Format Label
United Kingdom 2 September 2011[9] Digital download Relentless Records