Never Ever (Ciara song)

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"Never Ever"
Never Official Ever.jpg
Single by Ciara featuring Young Jeezy
from the album Fantasy Ride
Released January 19, 2009
Recorded 2008
Length 4:33
Ciara singles chronology
"Takin' Back My Love"
"Never Ever"
"Love Sex Magic"

"Takin' Back My Love"
"Never Ever"
"Love Sex Magic"
Young Jeezy singles chronology
"Who Dat"
(2008) Who Dat2008
"Never Ever"
(2009) Never Ever2009
(2009) Amazing2009
Audio sample

"Never Ever" is a song performed by R&B singer Ciara. It was the first single released from her third studio album, Fantasy Ride. The song features rapper Young Jeezy, was produced by Polow da Don, and was co-written by Ciara and Elvis "BlacElvis" Williams, who both produced and co-wrote Ciara's single, "Promise", from her second album, Ciara: The Evolution.[2]


I make her sound like a vocalist versus the other stuff she may do that's more performance, where she can get on the dance floor. It's kind of the same thing with Aaliyah. She may not have been the best singer, but her voice was so unique and her sound — she had her own lane, and I think Ciara is like that same thing..

Producer Ester Dean. Polow da Don, comparing he and Ciara to Aaliyah and Timbaland.[3]

For "Never Ever", Ciara collaborated with previous collaborator and associate Polow da Don, as well as Blac Elvis. Ciara previously worked with the two on a previous single, "Promise" (2006). Polow da Don told MTV News, "We both came up and were raised in the same camp. We've known each other for a long time."[3] When talking about the working relationship between him and Ciara, he replied, "We actually just have this natural chemistry that I don't even have with some of my own artists. I understand her and I understand what she should be doing. I look at it like this: When I work with her, I'm a fan, and this is what I want her to be doing."[3] Polow da Don went on to compare he and Ciara as having the formula to becoming the new Aaliyah and Timbaland, a famed singer-producer combination in the late 1990s.[3]

Polow da Don also called the song a "hard midtempo", calling it an R&B version of a hard rap track, commenting, "where dudes can ride around in their cars and listen to R&B and not feel like a girl."[3] Polow went on to call it "hard like a rap record", and said that was the reason why Young Jeezy didn't have a problem adding his contributions to it.[3] Ciara went on to characterize the song as "one of those real records."[3] She elaborated on that in particular on the set of the video shoot for the song, explaining:

"I can relate to it myself. I've been in a relationship before where I've given 100 percent, and I feel like I was given 80 percent. I fought so long to try and keep it up — keep it afloat and to keep it together, and you got to realize that if somebody's not going to want to — and the key word is 'want to' — love you the same way you love them, then it shouldn't be. It's a real situation, and it seems to be very common nowadays in conversations about love and relationships. I definitely know should be talked about, and I've experienced it before."[4]

The song's chorus samples the 1972 worldwide hit, "If You Don't Know Me by Now", by popular Philadelphia soul musical group, Harold Melvin & the Blue Notes. Because of that, the song's writers and producers Kenneth Gamble and Leon Huff, known as the songwriting and production duo Gamble and Huff received songwriting credits[1]

Critical reception[edit]

Idio Magazine gave the song a positive review, stating that "The best artists are skilled at switching between a variety of musical styles and lyrical themes. In Ciara's case, complementing her club bangers (Goodies, 1,2 Step, Get Up, Go Girl) are slower, more laid-back jams (And I, Promise, Can’t Leave 'Em Alone). Staying true to that gameplan, she has re-enlisted 'Promise' producer Polow da Don for the latest single from her long-awaited junior album, Fantasy Ride." The magazine goes on to say that the single is "a smooth track encouraging females not to let their unrequited love for any man ruin their lives, but CiCi doesn’t neglect to provide a male perspective: enter Young Jeezy, who delivers a guest verse reminiscent of his contribution on Usher's "Love in This Club". In a nutshell, Never Ever has something for everyone."[5]

Andy Kellman of Allmusic noted the song as one of the standout tracks on Fantasy Ride.[6]

Release and chart performance[edit]

The single was sent to impact urban and mainstream/pop radio on January 19, 2009. Since its release at radio, the single has quickly garnered airplay success, even though major promotion hasn't begun yet, and despite a music video not previously being released.[7] Starting on January 24, The song was promoted as the featured single on Myspace.

As of January 21, the song has garnered enough airplay that it debuted on the Bubbling Under R&B/Hip-Hop Singles at number 5.[8] This single debuted on the US Billboard Hot R&B/Hip-Hop Singles at number 70, becoming the highest debut of the week for January 29, 2009.[9] The following week, the single made a jump from number 70 to number 58 on the same chart.[9] The same week, the single debuted on the Mainstream R&B/Hip-Hop Singles chart at number 38, also becoming the highest debut of the week for this chart. As of February 12, 2009, the single has peaked at number 54 on the Hot R&B/Hip-Hop Songs chart.[9]

Since its first week of availability, the song has sold 115,000 downloads, according to Nielsen SoundScan.[10] On the week of February 25, the song debuted on the Billboard Hot 100 chart at #19 climbed up the iTunes Top 100 chart with a current peak of #9. The single peaked at #6 on the Billboard 100. It lasted in the Billboard Hot 100 for 25 weeks. The single peaked at #3 on the Billboard Hot R&B/Hip-Hop Songs chart, becoming Ciara's eleventh top ten hit on that chart.

The song was also set to serve as the first single from "Fantasy Ride" in the United Kingdom and Ireland but was scrapped due to "Never Ever" performing poorly in the United States and because "Love Sex Magic" was already receiving attention. The song reached number #1 on the Sweden download charts on iTunes.

The song was due to be released as the third single in the United Kingdom, and the music video began circulating music channels, and local urban music stations (such as Kiss 100, and Choice FM) began rotating the song, however the original album version was not used, the Mike D Radio Mix version took its place, however when news was announced that Ciara was recording her fourth studio album, plans for the single were scrapped and the music video and single have been taken off stations playlists. Due to minor promotion, the single did not chart.

Music video[edit]

Ciara shot the music video for the single in Atlanta in January 2009.[11][12] Young Jeezy, the song's featured act, made an appearance in the video. A few pictures of the video shoot was released on the web on the following Monday. R&B singer Ruben Studdard, Late rapper Dolla (who would be gunned down four months later on May 18, 2009), production team Jasper Cameron and Big Reese, who are also longtime friends of Ciara's, choreographer Jamaica Craft, and R&B singer Monica are cameos in the music video. The project, which was directed by Chris Robinson, had its release date set for January 31, as confirmed by Yahoo! Music. The video was released on January 30, 2009 BET's Access Granted.[13]

The video begins with Ciara and a group of her friends discussing the characteristics of unrequited love with the Ciara song Promise playing in the background, which leads to a scene with Ciara dancing in her penthouse apartment. This scene is mixed with footage of a montage of close-ups with Ciara reciting the song (these clips are shown throughout the whole video). We are then introduced to a party scene, where Ciara and her boyfriend, portrayed by actor Kevin Phillips, are seen dancing with each other. While dancing, her boyfriend glances at another girl in the party - Ciara catches this and walks off, where her boyfriend then catches her and grabs her arm. The video then cuts to a dance sequence, with Ciara and her back-up dancers, in the middle of the crowd in the party. All the while, Ciara and her boyfriend are still arguing. Young Jeezy's scene in front of a golden backdrop is then shown, with Ciara standing beside him. Meanwhile, Al Horford comes up to Ciara, introduces himself, and asks her to dance. Realizing that she needs to let go of this frustrating relationship with her boyfriend and move on, she accepts. The video closes out with Ciara reciting the last line of the song, "If that boy don't love you by now..."

Live performances[edit]

Ciara performed the song on May 12, 2009 on The Tonight Show with Jay Leno.[14] She also performed the song on Good Morning America and Live with Regis and Kelly.[15] She also performed the song at London's G-A-Y nightclub.[16]

Formats and track listings[edit]

These are the formats and track listings of major single releases of "Never Ever".

US CD Single
  1. "Never Ever" (Album version) – 4:32
  1. "Never Ever" (Main) – 4:57
  2. "Never Ever" (Instrumental) – 4:57
  3. "Never Ever" (Acapella) – 4:20
Digital download

(Released: February 3, 2009)

  1. "Never Ever" – 4:33


Chart (2009) Peak
Brasil Hot 100 Airplay (Billboard)[17] 17
Japan (Japan Hot 100)[18] 53
Swedish Singles Chart[19] 25
US Billboard Hot 100[20] 66
US Hot R&B/Hip-Hop Songs[21] 9


Release history[edit]

Region Date Format Label
United States January 19, 2009 Rhythmic contemporary[22]
March 2, 2009 Contemporary hit radio[23]
February 3, 2009 Digital download


  1. ^ a b
  2. ^ (December 19, 2008). Ciara Better Than ‘Ever’ on New Single Rap-Up. Retrieved December 19, 2008.
  3. ^ a b c d e f g Rodriguez, Jayson (January 9, 2009). "Ciara Says New Single With Young Jeezy Is About 'Letting Go'". MTV News. MTV Networks (Viacom). Retrieved 2011-01-18.
  4. ^ Montgomery, James (February 20, 2009). "Ciara's Not Naming Names On Who 'Never Ever' Is About". MTV News. MTV Networks (Viacom). Retrieved 2011-01-18.
  5. ^ (January 6, 2009). ***New Single A Hit*** Retrieved January 6, 2009.
  6. ^ "Fantasy Ride [Deluxe] - Ciara". Allmusic. Rovi Corporation. Retrieved 2011-01-29.
  7. ^ (January 22, 2009). ***Never, Ever*** Myspace. Retrieved January 22, 2009.
  8. ^ (January 22, 2009). [1] Billboard R&B/Hip-Hop Bubbling Under. Retrieved January 22, 2009.
  9. ^ a b c (January 22, 2009).[2] Billboard R&B/Hip-Hop Bubbling Under. Retrieved January 22, 2009. Cite error: Invalid <ref> tag; name "Hot R&B/Hip-Hop Singles" defined multiple times with different content (see the help page). Cite error: Invalid <ref> tag; name "Hot R&B/Hip-Hop Singles" defined multiple times with different content (see the help page).
  10. ^ "Ciara Album Gets April Release Date". Billboard. September 14, 2009. Retrieved October 26, 2010.
  11. ^ "Ciara & Young Jeezy Shoot 'Never Ever' Video". Rap-Up.
  12. ^ "Video: Ciara f/ Young Jeezy – 'Never Ever'". Rap-Up.
  13. ^ Never, Ever Access Granted Retrieved January 26, 2009.
  14. ^ "Video: Ciara Performs on 'Leno'". Rap-Up.
  15. ^ "Video: Ciara Performs on 'GMA' & 'Regis'". Rap-Up.
  16. ^ "Ciara is in G-A-Y Heaven". Rap-Up.
  17. ^ "Brazil Hot 100 Airplay" (in Portuguese). Billboard Brasil (Brazil: bpp) . January 2009.
  18. ^ "Japan Hot 100- Chart history – Billboard". Billboard. July 10, 2015.
  19. ^ "Ciara feat. Young Jeezy – Never Ever". (Hung Medien). Retrieved August 18, 2013.
  20. ^ (February 5, 2009). **Billboard Hot 100** Billboard R&B/Hip-Hop Song. Retrieved February 5, 2009.
  21. ^ [3] Archived March 23, 2013, at the Wayback Machine.
  22. ^ "R&R :: Going For Adds :: Rhythmic". Radio & Records. January 19, 2009. Archived from the original on December 24, 2008. Retrieved August 18, 2013.
  23. ^ "R&R :: Going For Adds :: CHR/Top 40". Radio & Records. January 19, 2009. Archived from the original on July 4, 2015. Retrieved August 18, 2013.

External links[edit]