NewBlue

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NewBlue, Inc.
Privately held
Industry Software
Founded (2005)
Headquarters San Diego, California, USA
Products Video effects, titling and compositing software
Website http://www.newblueinc.com

Background[edit]

NewBlue, Inc. provides video editing solutions to consumers, filmmakers, and broadcast professionals worldwide. The company’s NewBlueFX line [1] features a product portfolio with over 280 video editing and audio plugins, while its Titler Live [2] and VPX technologies serve the video cloud and streaming industries.[3] The company has intellectual property, a seasoned development and design team,[4] NewBlue, Inc. is founded by Todor Fay and Melissa Jordon Grey.[5]

In 2011, NewBlue was chosen from 176 applicants to join the EvoNexus incubator.[6] in San Diego. The company graduated from EvoNexus in 2013 and moved into new headquarters in San Diego’s Hillcrest neighborhood. NewBlue was chosen to be one of San Diego’s Cool Companies by the San Diego Venture Group in 2013.

Products[edit]

NewBlueFX[edit]

The company’s NewBlueFX line features a product portfolio with over 280 video editing and audio plugins, including the best-selling Video Essentials series and Titler Pro lines. The NewBlueFX website drives its direct-to-consumer business, while NewBlue currently holds multi-year NewBlueFX license deals with industry leaders Adobe Corporation, Avid Corporation, Corel, Cyberlink, Magix, Pinnacle Systems, Thomson Grass Valley and Sony Corporation.[7]

Titler Pro 4[edit]

• Titler Pro 4: Design 2D & 3D titles, lower thirds and rolling credits. Build animations, customize styles with bevels, and import EPS and PSD designs. • Essentials 3 Ultimate: Essentials 3 Ultimate includes over 275 presets in 24 video effects that stabilize shaky footage, remove flashes, and sharpen details. Designed to address everyday post-production needs such as color correction or stabilization. Included in the Essentials toolkit are Noise Reducer, Lens Corrector, Stabilizer and Flash Remover, or image enhancers such as Skin Touch Up, Detail Enhancer and more. • ColorFast: ColorFast is a color correction and color grading tool. Balance color from scene to scene by altering saturation, brightness and film gamma. The plugin comes with presets including White Balance, the Skin Preservation Mask, Primary Color Correction, and an NLE Native Interface. • Bundles: Elements, Transitions, Essentials, Titling, Stylizers and Filters.

Vibop and VPX[edit]

In 2011 and 2012, NewBlue released Vibop 1.0 and Vibop 2.0 respectively for Apple iPhone.[8] Vibop allowed users to quickly edit videos, add effects and share them with friends. While the app received consistent critical acclaim [9] and NewBlue was included as one of the “hottest new apps out of South by Southwest” according to Cnet, the company chose to withdraw it from the market in 2013 to focus on its underlying technology, NewBlue VPX (video production engine) technology. VPX provides cloud-based video compositing, effects and titling technology to video streaming applications through a business-to-business licensing model.

Media Mentions[edit]

NewBlueFX plugins have been recognized by critics in such video industry publications such as EventDV,[10] Microfilmaker Magazine,[11][12] and Post Magazine.[13] In Microfilmmaker Magazine's review of Video Essentials,[14] Ryan Graham observed: "I continue to be impressed not only with the quality and user-friendliness of NewBlueFX’s plugins, but also with how inexpensive they are."

References[edit]

  1. ^ Bigelow, Bruce V. "Fade In: NewBlue Founders Bring FX Catalog to Mobile Video Platform." Xconomy.com. Xconomy, 6 July 2011. Web. 1 July 2014. <http://www.xconomy.com/san-diego/2011/07/06/fade-in-newblue-founders-bring-fx-catalog-to-mobile-video-platform/2/>.
  2. ^ Moser, Jonathan. "Review: NewBlueFX's Titler Pro." Post.com. N.p., 1 Sept. 2012. Web. 1 July 2014. <http://www.postmagazine.com/Publications/Post-Magazine/2012/September-1-2012/Review-NewBlueFXs-Titler-Pro.aspx>.
  3. ^ The NewBlueFX Sizzle Reel. VideoGuys.com. N.p., n.d. Web. 1 July 2014. <http://www.videoguys.com/Brand/NewBlueFX.aspx>.
  4. ^ "San Diego's NewBlue Inc. Joins EvoNexus to Launch Vibop Mobile Video Sharing Platform." Mynt Public Relations. Tumblr, 13 Apr. 2011. Web. 1 July 2014.
  5. ^ Bigelow, Bruce V. "Fade In: NewBlue Founders Bring FX Catalog to Mobile Video Platform." Xconomy.com. Xconomy, 6 July 2011. Web. 1 July 2014. <http://www.xconomy.com/san-diego/2011/07/06/fade-in-newblue-founders-bring-fx-catalog-to-mobile-video-platform/2/>.
  6. ^ "San Diego's NewBlue Inc. Joins EvoNexus to Launch Vibop Mobile Video Sharing Platform." Mynt Public Relations. Tumblr, 13 Apr. 2011. Web. 1 July 2014. <http://blog.myntpr.com/post/4579509199/san-diegos-newblue-inc-joins-evonexus-to-launch-vibop>.
  7. ^ Businessweek.com. Bloomberg, n.d. Web. 1 July 2014. <http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=223289992>.
  8. ^ Vibop.com. NewBlue, 2012. Web. 1 July 2014. <http://www.vibop.com/about.php>.
  9. ^ Neder, Mary Ann. "NewBlue Launches Vibop to Make “Hollywood-style” Videos on iPhone and iPod Touch." AppModo.com. Duke Networks, 3 Apr. 2012. Web. 1 July 2014. <http://appmodo.com/63811/newblue-launches-vibop-to-make-hollywood-style-videos-on-iphone-and-ipod-touch/>.
  10. ^ McKnight, David. "What's New in Sony Vegas Pro 11?" EventDV.net. Information Today, 17 Oct. 2011. Web. 1 July 2014. <http://www.eventdv.net/Articles/News/Feature/What%27s-New-in-Sony-Vegas-Pro-113f-78309.htm>.
  11. ^ "Software Review." Microfilmmaker.com. Viking Productions, n.d. Web. 1 July 2014. <http://www.microfilmmaker.com/reviews/Issue35/FilmEffects.html>.
  12. ^ "Software Review." Microfilmmaker.com. Viking Productions, n.d. Web. 1 July 2014. <http://www.microfilmmaker.com/reviews/Issue35/FilmEffects.html>.
  13. ^ "NewBlueFX for AVX". Post Magazine. 2008-06-23. Retrieved 2009-05-29. 
  14. ^ Moser, Jonathon. "REVIEW: NEWBLUEFX FOR AVX." Post.com. Post Magazine, 1 July 2008. Web. 1 July 2014. <http://www.postmagazine.com/Publications/Post-Magazine/2008/July-1-2008/REVIEW-NEWBLUEFX-FOR-AVX.aspx>.

External links[edit]