New Attitude (TV series)

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New Attitude
Genre Sitcom
Written by Jack Elinson
Ralph R. Farquhar
Maiya Williams
Tom Straw
Directed by Oz Scott
Starring Sheryl Lee Ralph
Phyllis Yvonne Stickney
Bebe Drake
Theme music composer Kurt Farquhar
Composer(s) Mark Davis
Kurt Farquhar
Country of origin United States
Original language(s) English
No. of seasons 1
No. of episodes 8 (2 Unaired)
Executive producer(s) Bill Boulware
Jack Elinson
Doug McHenry
Producer(s) Clarence Avant
Ron Bloomberg
George E. Crosby
Al Gordon
George Jackson
Running time 22–24 minutes
Production company(s) Doug McHenry Film
Grio Entertainment Group
Castle Rock Entertainment
Original channel ABC
Original release August 8, 1990 (1990-08-08) – September 7, 1990 (1990-09-07)

New Attitude is an American sitcom that aired on ABC in from August to September 1990. Based on the play Beauty Shop by Shelly Garrett,[1] the series aired for six episodes during ABC's TGIF lineup on Fridays.[2]


The St. James sisters had sunk everything they could beg or borrow into their new business venture, "New Attitude" beauty salon. The partnership was 50-50: outrageous, try-anything Yvonne (Phyllis Yvonne Stickney) got them into trouble, and conservative, sensible Vicki (Sheryl Lee Ralph) got them out. Lamarr (Morris Day) is their colorful top hairdresser, the "prince of perms"; Taylor (Karen Bankhead), the ambitious but inept receptionist (she had flunked the beautician's exam 11 times); and Leon (Earl Billings), the landlord.

New Attitude aired a total of six episodes (eight were filmed) before being canceled by ABC in September 1990.


  • Sheryl Lee Ralph.....Vicki St. James
  • Phyllis Yvonne Stickney.....Yvonne St. James
  • Bebe Drake.....BeBe
  • Morris Day.....Lamarr
  • Karen Bankhead.....Taylor
  • Larenz Tate.....Chilly D.


Ep # Title Airdate
1 Pilot August 8, 1990
2 A Star is Born August 10, 1990
3 I Am Not a Crook August 17, 1990
4 Who's Bachin' Who? August 24, 1990
5 Not Your Average Date August 31, 1990
6 The Case of the Missing Toupee September 7, 1990
7 Advertise Never aired
8 Beauty School Never aired


  1. ^ The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present. Ballantine Books. 2003. p. 842. ISBN 0-345-45542-8. 
  2. ^ Collier, Aldore (1990-08-27). "Sheryl Lee Ralph Talks About Her New TV Series and How She Kept a String On Her Finger Until She Found the Right Man". Jet (Johnson Publishing Company) 78 (20): 56–57. ISSN 0021-5996. 

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