New Era Cap Company

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Industry Apparel
Founded 1920 By Ehrhardt Koch
Headquarters Buffalo, New York U.S.
Key people
Ehrhardt Koch (Founder)
Pete Augustine (Current CEO)
Products Headwear, Belts, Shirts
Revenue $343.7 million (2007)[1]
Number of employees
1,700 (worldwide)

The New Era Cap Company, located in Buffalo, New York, is an American headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch.[2] New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team[3] and their minor league affiliates, as well as select teams in the Korea Baseball Organization,[4] Nippon Professional Baseball, and the Australian Baseball League, and maintains agreements with other licensed entities including the National Hockey League, National Basketball Association, National Rugby League, Big Bash League, Little League Baseball, and over 200 colleges and universities in the United States. New Era became the official on-field cap provider for the National Football League in April 2012.[5] In October 2013, New Era became the National Lacrosse League's official cap supplier.[6] On May 12, 2014, New Era secured the rights to be the exclusive headwear provider for Turkish Airlines Euroleague Basketball.[7]

Company move[edit]

On November 21, 2006, New Era moved its headquarters from the Buffalo suburb of Derby to its new, renovated home in the former Federal Reserve Building in downtown Buffalo.

Labor history[edit]

New Era has had two labor situations[clarification needed] in its 88-year history: in 2001 with the Communications Workers of America and in 2007/8 with the International Brotherhood of Teamsters.

Cap recalls[edit]

In the summer of 2007, New Era voluntarily pulled three styles of New York Yankees hats from shelves across the country because the designs on the caps were seen to be gang-related. There were three caps that stood out; two with a bandanna like pattern around the top and one with a gold crown. Brian Martinez, an NYPD detective involved with Peace on the Street said "Bandannas represent gang flags," "New Era is making it really convenient for gang members, because now your flag is part of your hat." The patterns on the hats were similar to the flags of the Crips, the Bloods and the Latin Kings. Much of the New York public protested about the caps and in response to these allegations, a New Era spokesperson stated that the company does not market to gangs and when notified by activist groups and public officials, the company took immediate action.[8]

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