New Frontier Theater

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New Frontier Theater
New Frontier Theater logo.png
Kia Theatre 2017.jpg
The theater in 2017
Former namesKia Theatre (2015–2018)
AddressGen. Emilio Aguinaldo Avenue, Araneta City
Cubao, Quezon City, Metro Manila,
Coordinates14°37′20″N 121°3′14″E / 14.62222°N 121.05389°E / 14.62222; 121.05389Coordinates: 14°37′20″N 121°3′14″E / 14.62222°N 121.05389°E / 14.62222; 121.05389
Public transitMetro interchange Lrtalogo.svg Araneta Center–Cubao
Metro interchange 3 Araneta Center–Cubao
Bus transport Araneta City Bus Port
OwnerAraneta Group
OpenedMay 27, 1967
ReopenedAugust 15, 2015
Years active1967–1980s,

The New Frontier Theater, known as the Kia Theatre between 2015 and 2018, is a multi-purpose events hall in the Araneta City in Cubao, Quezon City, Metro Manila, Philippines. The theater has a 2,385 seating capacity.


The theater first opened on May 27, 1967[1] as the New Frontier Cinema-Theater and considered to be the biggest theater in the Philippines,[2] with at least 3,500 seating capacity.[3] The theater is influenced by the Radio City Music Hall,[4] and also had an ice skating rink and a roller skating rink, which opened in 1968 and has a capacity of 900 skaters.[5] It was used until the late 1980s,[6] after which the theater fell into disuse due to the emergence of home video formats such as Betamax, VHS and LaserDisc, as well as competition of new malls with cinemas, causing standalone theaters to deteriorate and close operations.[6]

Plans for the renovation of the theater were laid out as early as 2003,[2] however, plans were finalised 11 years later and the renovation works would have been completed in an earlier date. It was renovated in 2014 and was reopened on August 15, 2015, tapping Megawide Construction Corporation as the general contractor of the project. The renovation project costed ₱500 million,[6] including the preservation of the original facade of the building and the installation of new modern seats. The renovated theater has a 2,385 seating capacity.[6][7]

The theater was renamed "Kia Theatre" after the Araneta Group signed a five-year licensing deal with Columbian Autocar Corporation, the Philippine distributor for Kia Motors until 2018, on July 15, 2015.[6] The theater façade would feature a 305.96 square meters (3,293.3 sq ft) Kia showroom as part of the agreement.[8]

The theater began accommodating performances and guests with the staging of the musical, MLQ: Ang Buhay ni Manuel Luis Quezon.[9] The first commercial show of the theater upon its reopening was The Disney Live! Mickey’s Music Festival which ran from September 1 to 6, 2015.[6]

The theater reverted to its original name, the "New Frontier Theater" on October 1, 2018,[10][11] and is connected to the Gateway Mall and the Manhattan Parkview via elevated bridges, both completed on the 3rd quarter of 2018 and on the 3rd quarter of 2019, respectively.

On June 21, 2021, the theater began serving as a secondary vaccination center, sharing its purpose with the Smart Araneta Coliseum for the rollout of the Quezon City vaccination drive against the COVID-19 pandemic. The theater is capable of vaccinating 1,000 to 1,500 people daily.[12]


See also[edit]


  1. ^ Dalisay, Jose (2008). "My Comfort Zone". The Araneta Center : the big dome and beyond. By Alcazaren, Alfred; Yuson, Paulo. p. 23. ISBN 9789719398103.
  2. ^ a b "Tallest Christmas tree aglitter anew in Cubao". Philippine Daily Inquirer. November 16, 2006. Retrieved January 14, 2016.
  3. ^ Buban, Charles (September 9, 2003). "Araneta Center: Business, retail hub of the future". Philippine Daily Inquirer. Retrieved January 14, 2016.
  4. ^ Enriquez, Marge C. (July 16, 2020). "From The Archives: Rediscovering The Glory Of The Araneta Center". Tatler Philippines. Retrieved November 4, 2020.
  5. ^ "7 cool bits of Philippine history that took place in the 'City of Firsts'". GMA News Online.
  6. ^ a b c d e f de Guzman, Nickky (July 21, 2015). "QC's New Frontier Theater reopens". Business World. Retrieved August 8, 2015.
  7. ^ "QC's old New Frontier Theater to be rehabilitated". GMA News. July 16, 2015. Retrieved August 8, 2015.
  8. ^ "Kia Theatre opens at Araneta Center". The Standard. August 18, 2015. Retrieved September 21, 2015.
  9. ^ "Araneta Group Company Profile" (PDF). Araneta Group. Retrieved March 5, 2017. The (Kia) theater officially opened on August 15, 2015 with the Manuel L. Quezon play, which was quickly followed up by the world-renowned Disney Live.
  10. ^ "The Moffatts are coming to Manila and Cebu". Rappler. September 27, 2018. Retrieved October 10, 2018. Their upcoming reunion tour is happening on Friday, November 30, 2018, 8 PM, at the Kia Theatre (which will be renamed the New Frontier Theatre after October 1)...
  11. ^ Bodegon, Kara (October 10, 2018). "Taking Back Sunday announce Tokyo, Singapore, Manila shows for 20th anniversary tour". Bandwagon. Retrieved October 10, 2018. The show will be held at the New Frontier Theater (formerly the Kia Theatre) in Quezon City on January 26 (Saturday).
  12. ^ "Araneta City, JAAF Open New Frontier Theater as Additional Covid Vaccination Site". Araneta City. Retrieved June 23, 2021.